Global USB Flash Drives Industry

• Publication date: February 2010

This report analyzes the Global market for USB Flash Drives in Million Units and US$ Million. Annual forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 99 companies including many key and niche players worldwide such as A-DATA Technology Co., Ltd., Active Media Products, Ltd., Add On Technology Co., Ltd., Buffalo Technology (UK), Ltd., Corsair Memory, Inc....

This report analyzes the Global market for USB Flash Drives in Million Units and US$ Million. Annual forecasts are provided for the period 2007 through 2015. Also, a six-year historic analysis is provided for these markets. The report profiles 99 companies including many key and niche players worldwide such as A-DATA Technology Co., Ltd., Active Media Products, Ltd., Add On Technology Co., Ltd., Buffalo Technology (UK), Ltd., Corsair Memory, Inc., Edge Tech Corporation, Ennova Direct, Inc., Fabrik, Inc., IronKey, Inc., Kingston Technology Company, Inc., Lexar Media, Inc., Memorex Products, Inc., Memorex Products, Inc, Patriot Memory, PNY Technologies, Inc., SanDisk Corporation, Sony Corporation, v., Xmultiple Technologies, Inc., and Yoggie Security Systems, Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Global Wireless Technology Industry

USB FLASH DRIVES MCP-6150
A GLOBAL STRATEGIC BUSINESS REPORT


CONTENTS


I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
USB Flash Drives Usher in the Era of Smart Storage II-2
Market Trends & Issues in a Capsule II-2
Recession Puts USB Flash Drives Market on High Alert II-2
Recession Antidotes to Beat the Blues II-3
USB Flash Drives As Gaming Platforms II-3
USB Flash Drives As Promotional Tools II-3
Market Structure II-4
Consolidation Blows in the Wind II-4
Table 1: Global Market for USB Flash Drives (First Quarter
(1st) 2009): Percentage Share Breakdown of Volume Sales by
Leading Players (includes corresponding Graph/Chart) II-4
What Does it Take to Survive in the Marketplace? II-5
Innovation is the Name of the Game II-5
USB 3.0: The Technology of the Future II-5
Sharing Data-On-the-Go: A Potential Technology in the Waiting . II-6
Memory Power Enhancements: The Saga Continues II-6
PCs With USB Ports As a Standard Feature Drives Demand for
USB Flash Drives II-6
Demand for Secure USB Flash Drives to Surge II-7
e-Marketing Channels Emerge Into a Major Retailing Avenue II-7
Growing Use of HD-Photographic & Video Devices Boosts SDHC
Market II-8
Outlook II-8
Focus on Select Regional Markets II-8
United States II-8
Table 2: US Market for USB Flash Drives (2007): Percentage
Share Breakdown of Volume Sales by End-Use Segment (includes
corresponding Graph/Chart) II-9
Japan II-9
China II-9

2. PRODUCT OVERVIEW II-10
What is a Flash Drive? II-10
USB Flash Drives: A Definition II-10
Features & Benefits II-10
Convenience & Efficiency II-10
Safety of Data II-11
Dense Storage II-11
Software Portability II-11
Easy Interface II-11
Lesser Power Consumption II-11
Ready-to-Use II-11
Disadvantages II-11
Issues with Data Fragmentation II-12
Quality Control Issues II-12
Components of a USB Flash Drive II-12
Antidotes to Data Security Issues Confronted by USB Flash Drives II-13
Password Protection II-13
Securing USB Drives Through Data Encryption II-13
Biometric Fingerprinting II-14
Functionalities of a USB Flash Drive II-14
Data Storage & Security II-14
Table 3: Enterprise Uses of USB Flash Drives: Percentage
Share Breakdown of Volume of Stored Data by Nature of
Information (includes corresponding Graph/Chart) II-14
User Security and Authentication II-15
File Protection II-15
Intellectual Property (IP) Security II-15
Data Transport II-15
Application Carriers II-15
System Administration II-15
Substitute System Software II-16
Mobile Office and Specialized Application Software II-16
USB Flash Drives: An Evolution Scan II-16
First Commercial USB Flash Drives II-16
Second-Generation USB Flash Drives II-16
A Peek Into the Enabling Technology Architecture II-16
Flash Memory II-16
USB Flash Drives Visa-Vis Traditional Storage Devices II-17
USB Flash Drives Vs Floppy Disk II-17
USB Flash Drives Vs Optical Storage Medium II-18
USB Flash Drives Vs Zip Drive and Tape Storage II-18
USB Flash Drives Vs Compact Disk II-18
USB Flash Drives Vs Flash Memory Cards II-18
USB Flash Drives Vs External Hard Disks II-18

3. RECENT INDUSTRY ACTIVITY II-19
Ennova Direct Obtains USB Flash Drive Patent II-19
IronKey Enters into Partnership with McAfee II-19
Hitachi Global Storage Technologies Buys Fabrik II-19
Western Digital Buys SiliconSystems II-20
Viking InterWorks Merges with Sanmina-SCI II-20
EMC Takes Over Iomega II-20
Super Talent Technology, Paramount Sign Licensing Agreement II-21
A-Data Inks Agreement with SanDisk II-21
Alereon Buys Stonestreet One's Wireless Asset Business II-21
Bharti Teletech, Transcend Information Enter into Alliance II-21
Fabrik Purchases Consumer Product Operations of SimpleTech II-22
Microsoft Inks Agreement with SanDisk II-22
Bell Microproducts and Fabrik Ink Distribution Agreement II-23
PNY Technologies Enters into Partnership with IronKey II-23

4. PRODUCT LAUNCHES/INNOVATIONS II-24
PNY Rolls Out Innovative City Series Range of Attaché USB
Flash Drives II-24
Silicon Power Introduces Unique 520 USB Flash Drive II-24
Lexar Media Extends Range of JumpDrive® USB Flash Drives II-24
Super Talent Technology Releases Range of Pico Mini USB Flash
Drives II-25
A-DATA Presents C801 USB Flash Drive II-25
A-DATA Technology Introduces XPG Xupreme 200X USB Flash Drive II-26
Yoggie Unveils Yoggie Data KeeperTM Range of USB Flash Drives II-26
Mimoco to Roll Out MIMOBOT USB Flash Drive II-27
Power Quotient International Introduces II-27
Active Media Products Releases Obama USB Flash Drive II-27
EDGE Tech Expands DiskGoTM Range of USB Flash Drives II-27
Patriot Memory Unveils Magnum USB Flash Drive II-28
SanDisk Launches Ultra Backup USB Flash Drive II-28
Kingston Expands DT200 Range of USB Flash Drives II-29
Silicon Power Rolls Out Touch 850 Crystal Disk USB Flash Drive II-29
Active Media Products Launches The Penguin II-29
Apacer Introduces Handy Steno AH325 II-30
KINGMAX Unveils Super Stick MASK II-30
IronKey Introduces Advanced Flash Drives with Identity
Manager Software II-30
Transcend India Introduces Renewed JetFlash V30 II-31
Corsair Introduces Voyager Port II-31
SanDisk Rolls Out new Range of SanDisk USB Flash Drives
Across India II-31
LaCie Unveils New USB Key Drives II-32
A-DATA Rolls Out New C903 USB Drives with Swivel Design Case II-32
A-DATA Technology Unveils New C902 II-32
Patriot Memory Introduces New Xporter XT Boost II-33
A-DATA Technology Unveils New S901 II-33
Transcend Unveils India Spirit Drive II-33
Transcend Introduces JetFlash V33 Across India II-34
IronKey Launches IronKey S200 II-34
Kingston Technology Europe Launches DataTraveler 200 II-34
Gemalto Unveils YuuWaa® II-34
Transcend Unveils JetFlash V15 Anti virus USB FlashDrive in
India II-35
Viking InterWorksTM Rolls Out Line of 10-pin embedded USB II-35
EDGE Tech Launches DiskGOTM Secure GUARDIANTM II-36
Transcend Information Unveils JetFlash® V90 Pizazz II-36
Advanced Media Rolls Out eSATA II-36
Lexar Media Launches JumpDrive® Secure II Plus II-37
Lexar Media Launches JumpDrive Solo Vault II-37
Lexar Media to Expand KODAK-branded Flash Memory Cards
Product Line II-38
SanDisk Rolls Out Cruzer® Titanium Plus USB Flash Drive II-39
Transcend Information Unveils JetFlash® T5 Flash Drive II-39
Transcend Information Launches JetFlash® V95C Flash Drive II-39
Advanced Media Introduces 8 GB RIDATA USB Drive with Micro SD
Slot II-40
Silicon Power Launches New Design of Touch 810 USB Drive II-40
Silicon Power Rolls Out LuxMini 910 USB Flash Drive II-40
SanDisk and McAfee Launch SanDisk Cruzer Enterprise USB Drive II-41
Corsair® Launches 64GB USB Flash Voyager II-41
Transcend Unveils JetFlash V20 USB Flash Drive II-41
Lexar Media Launches 16 GB JumpDrive FireFly USB Flash Drive II-42
KINGMAX Introduces U-Drive series PD07 USB Flash Drive II-42
Transcend Rolls Out V95 USB Flash Drive II-42
Sony Electronics Asia Pacific Introduces New Micro Vault USB
Flash Drives II-43
OCZ Launches Diesel USB 2.0 Flash Drives II-43
Corsair® Unveils "Flash Voyager Mini USB Flash Drive II-43
Corsair to Launch 16GB GT USB 2.0 Flash Drive II-44
Imation Rolls Out Imation Atom Flash Drive II-44
OCZ Unveils Ultra Portable Spyder USB 2.0 Flash Drive II-44
Mimoco Introduces Tokidoki Mimobot II-44
Transcend Increases JefFlash V60 USB Flash Drive Storage
Capacity II-45
Transcend Rolls Out 16GB JetFlash V10 USB 2.0 II-45
NovaStor Launches NovaStor Lost&Found Software II-45
Kingston Introduces DataTraveler 400 USB Flash Drive II-45
Kingston Unveils DataTraveler® 400 Symantec Pocket Disaster
Recovery Kit II-46
A-Data Launches SDHC Memory Card and S701 USB Flash Drive II-46
MemoTrek Technologies Rolls Out Woody Bamboo II-47
Toshiba Electronics Introduces New Line of USB Flash Memory
Drives II-47
Kingston Technology to Introduce DataTraveler 110 and
DataTraveler HyperX II-47
Kingston Technology Company Introduces DataTraveler® Micro
Reader II-47
Kingston Technology Unveils DataTraveler 150 II-48
OCZ to Unveil eSATA Flash Drives II-48
OCZ Unveils CrossOver USB Flash Drives II-48
Kanguru Solutions Launches Kanguru e-Flash II-48
Kingston Technology Introduces DataTraveler Locker II-49
Avalon Technology Launches USB Flash Drive II-49
Pretec Rolls Out Pretec i-Disk Touch S660 Databank II-49
IronKey Introduces 8GB IronKey Secure USB Devices II-49
PNY Technologies Launches Lady Attache USB Flash Drive II-50
Corsair® Unveils Latest 32GB USB Flash Drives II-50
SanDisk unveils SanDisk Cruzer® Enterprise II-50

5. FOCUS ON SELECT GLOBAL PLAYERS II-52
A-DATA Technology Co., Ltd., (Taiwan) II-52
Active Media Products, Ltd., (USA) II-52
Add On Technology Co., Ltd (Taiwan) II-52
Buffalo Technology (UK), Ltd II-52
Corsair Memory, Inc (USA) II-53
Edge Tech Corporation (USA) II-53
Ennova Direct, Inc., (USA) II-53
Fabrik, Inc (USA) II-54
IronKey, Inc., (USA) II-54
Kingston Technology Company, Inc (USA) II-54
Lexar Media, Inc (USA) II-55
Memorex Products, Inc (USA) II-55
MXI Security (Canada) II-55
Patriot Memory (USA) II-55
PNY Technologies, Inc (US) II-56
SanDisk Corporation (US) II-56
Sony Corporation (Japan) II-56
Transcend Information, Inc (Taiwan) II-57
Xmultiple Technologies, Inc., (USA) II-57
Yoggie Security Systems, Ltd., (Israel) II-57

6. GLOBAL MARKET PERSPECTIVE II-58
Unit Analytics II-58
Table 4: World Recent Past, Current & Future Market Analysis
for USB Flash Drives With Annual Sales in Million Units for
Years 2007 through 2015 (includes corresponding Graph/Chart) II-58

Table 5: World Historic Review for USB Flash Drives With
Annual Sales in Million Units for Years 2001 through 2006
(includes corresponding Graph/Chart) II-59

Table 6: World 15-Year Perspective for USB Flash Drives by
Geographic Region - Percentage Breakdown of Unit Sales for
US, Japan, Europe, Asia Pacific and Rest of World Markets for
Years 2003, 2009 & 2015 (includes corresponding Graph/Chart) II-60
Dollar Analytics II-61
Table 7: World Recent Past, Current & Future Market Analysis
for USB Flash Drives With Annual Sales in US$ Million for
Years 2007 through 2015 (includes corresponding Graph/Chart) II-61

Table 8: World Historic Review for USB Flash Drives With
Annual Sales in US$ Million for Years 2001 through 2006
(includes corresponding Graph/Chart) II-61


III. COMPETITIVE LANDSCAPE

Total Companies Profiled: 99 (including Divisions/Subsidiaries - 113)

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Region/Country Players
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The United States 36
Canada 1
Japan 2
Europe 12
France 1
Germany 6
The United Kingdom 4
Rest of Europe 1
Asia-Pacific (Excluding Japan) 60
Middle-East 2
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