Keywords : smartphone, iPhone, blackberry, mobile phone, iPhone 3GS
This report analyzes the Global market for Smartphones both by volume (Thousand Units) and bu value (US$ Million) by the following Operating Systems: Symbian, Research in Motion, Mac OS X, Microsoft Windows Mobile, and Others. Annual forecasts are provided for the period 2006 through 2015. The report profiles 34 companies including many key and niche players worldwide such as Apple Inc., Fujitsu Limited, High Tech Computer Corporation, Motorola, ...
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This report analyzes the Global market for Smartphones both by volume (Thousand Units) and bu value (US$ Million) by the following Operating Systems: Symbian, Research in Motion, Mac OS X, Microsoft Windows Mobile, and Others. Annual forecasts are provided for the period 2006 through 2015. The report profiles 34 companies including many key and niche players worldwide such as Apple Inc., Fujitsu Limited, High Tech Computer Corporation, Motorola, Inc., Nokia Corporation, Palm, Inc., Panasonic Corporation, Research In Motion Limited, Samsung Electronics Co., Ltd., Sharp Corporation, and Sony Ericsson Mobile Communications AB. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
Global Phones And PDA Industry
SMARTPHONES MCP-6153
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Smartphones Drives Overall Handheld Device Market II-1
Industry’s Focus Has Shifted Back to Developed Nations II-2
Entertainment Applications Lead Smartphone Content II-2
Competitive Landscape II-2
Key Statistics: II-3
Table 1: World Smartphone Market: Percentage Share Breakdown
of Volume Sales by Key Players for FY 2008, Q1 2009 & Q2 2009
(includes corresponding Graph/Chart) II-3
Table 2: World Smartphone Market (2006): Percentage Share
Breakdown of Value Sales by Key Players (includes
corresponding Graph/Chart) II-3
Competing Products to Eat Into Nokia’s Share II-4
Table 3: Breakdown of Nokia’s Smartphone Market Share by
Geographic Region for the year 2007, 2008, Q2 2009 (includes
corresponding Graph/Chart) II-4
RIM Penetrates Deeper into Global Smartphone Market II-5
Table 4: Breakdown of Research in Motion (RIM) Smartphone
Market Share by Geographic Region for the year 2007, 2008,
Q2 2009 (includes corresponding Graph/Chart) II-5
What Makes Apple’s iPhone Click! II-6
Table 5: Breakdown of Apple Smartphone Market Share by
Geographic Region for the year 2007 II-6
Table 6: Breakdown of Apple iPhone Unit Shipments for Q3
2007 through Q2 2009 (In Thousand Units) (includes
corresponding Graph/Chart) II-7
Palm Fights Deep Pocketed Smartphone Giants with its ‘Pre
Smartphone’ & ‘WebOS’ II-7
Table 7: Breakdown of Palm Smartphone Market Share by
Geographic Region for the year 2007, 2008, & Q2 2009
(includes corresponding Graph/Chart) II-8
HTC Brave Against Tough Competition II-8
Table 8: Breakdown of HTC Smartphone Market Share by
Geographic Region for the year 2007 (includes corresponding
Graph/Chart) II-8
The Battles Over Operating System II-9
Compelling Operating Systems Usurp Symbian Leadership II-9
Table 9: World Smartphone Market (2007, 2008, & Q2 2009):
Percentage Share Breakdown of Smartphones Shipments Powered
by Symbian OS (includes corresponding Graph/Chart) II-9
RIM Blackberry & Apple Mac OS X Will Invigorate a New
Competition. II-10
Microsoft Windows Mobile Fails to Gain Critical Mass II-10
Table 10: World Smartphone Market (2007, 2008, & Q2 2009):
Percentage Share Breakdown of Shipments Powered by Windows
Mobile OS (includes corresponding Graph/Chart) II-11
Table 11: World Smartphone Market (Q2 2009): Percentage
Share Breakdown of Shipments Powered by Windows CE II-12
Android OS: The Future Path II-12
Table 12: World Smartphone Market (Q2 2009): Percentage
Share Breakdown of Shipments Powered by Android OS (includes
corresponding Graph/Chart) II-12
Table 13: World Smartphone Market (2007, 2008, & Q2 2009):
Percentage Share Breakdown of Shipments Powered by Linux OS
(includes corresponding Graph/Chart) II-13
Current Market Conditions II-13
Impact of Recession II-13
Smartphones Are to a Larger Extent Recession-Resistant II-13
Smartphone Growth Forecast Are Little Less Rosy Than Expected II-14
Market Trends & Issues II-14
Smartphones: The Next Frontier for Mobile Devices II-14
Mobile Phone Vendors Turn Towards Smartphones to Fight
Recession II-15
Smartphones Get “Smarter” II-15
Vendors Extend Smartphones Beyond Voice &Data Communication II-15
Smartphones to Support Richer Web Pages II-16
Carriers to Promote Smartphones for Higher ARPU II-16
Product Differentiation: A Key to Success II-16
Vendors Offer Differentiation Through Software and Service II-17
Software Centric Vendors Gain Prominence II-17
Smartphone Vendors Wakes Up to the Potential of Open Source
Software II-17
Android OS to Notch A Sliver of Consumer Market II-17
Pricing Variables Coming Down II-18
Table 14: Forecast of Annual Total Cost Of Ownership (TCO)
For New Smartphone Subscriber for the years 2008 & 2010
(includes corresponding Graph/Chart) II-18
Replacement Sales Will Likely Moderate in Difficult Economic
Conditions II-19
Table 15: Global Smartphones Market: Breakdown of Smartphone
Replacement Rate by Region for the year 2010F (includes
corresponding Graph/Chart) II-19
Distribution Mechanism Widens for Mobile Devices II-19
Application Stores: A Key Tactic to Boost Customer Loyalty II-19
Key Application Stores by Service Provider/ Vendor II-20
Wireless Gaming Offers Opportunities On a Platter II-21
Smartphones Generate New Advertising and Marketing
Opportunities II-21
GPS Becomes a Key Function in Smartphones II-21
Customization and Consumer Preferences Influence the Vendors II-22
Pricing Pressures & Competitive Challenges II-22
Table 16: Smartphone Pricing: Average Factory Price for Q1
2007 through Q1 2008 (In US$ Million) (includes
corresponding Graph/Chart) II-23
Smartphone Vendors Must Work Hard to Keep Operators Loyal! II-23
2. A REGIONAL PERSPECTIVE II-24
2a. UNITED STATES II-24
Market Overview II-24
Feature Rich Phones Attract Consumers II-24
Smartphones Outsell Most of Mobile Devices II-24
Competitive Scenario: II-24
Top Mobile Manufacturers Lag Behind in Smartphone Market II-24
AT&T: Leading US Carrier for Integrated Devices and Smartphones II-25
BlackBerry Dominates Smartphone Market II-25
Table 17: Breakdown of RIM’s US Smartphone Market Share By
Carrier for Q1 2008 through Q4 2008 (includes corresponding
Graph/Chart) II-26
iPhone Captures Over One-Fourth of US Smartphone Market II-26
Key Statistics: II-27
Table 18: US Smartphone Market (2008): Percentage Share
Breakdown of Sales by Company (includes corresponding
Graph/Chart) II-27
Table 19: US Smartphone Market (2007 & 2012F): Percentage
Share Breakdown by Operating System (includes corresponding
Graph/Chart) II-27
Table 20: US Smartphone Market (2007, 2008, & Q1 2009):
Percentage Share Breakdown of Smartphones Shipments Powered
by Windows Mobile OS (includes corresponding Graph/Chart) II-28
Table 21: Smartphones Market in the US (2001-2007): Number of
Subscribers in Millions (includes corresponding Graph/Chart) II-28
2b. CANADA II-29
2c. JAPAN II-30
2d. EUROPE II-31
Market Overview II-31
Stiff Market Conditions for iPhone II-31
Competitive Landscape II-32
Key Statistics: II-32
Table 22: Mobile Devices Market in Western Europe (2007 &
2008): Percentage Share Breakdown of Unit Shipments by Vendor
(includes corresponding Graph/Chart) II-32
Table 23: Mobile Devices Market in Europe (2006): Percentage
Share Breakdown of Unit Sales by Device Type II-33
Table 24: Mobile Smart Devices Market in Europe (2006):
Percentage Share Breakdown of Unit Sales by Region II-33
Table 25: Mobile Smart Devices Market in Europe (2006):
Percentage Share Breakdown of Unit Sales for Nokia, Sony
Ericsson, Research in Motion, Motorola, Samsung, and Others
(includes corresponding Graph/Chart) II-33
Table 26: Mobile Smart Devices Market in Europe (2006):
Percentage Share Breakdown of Revenues for Nokia, Samsung,
Sony Ericsson, Motorola, LG, and Others (includes
corresponding Graph/Chart) II-33
2e. ASIA-PACIFIC II-34
Market Overview II-34
Key Statistics: II-34
Table 27: Asia Pacific Smartphones Market (Q1 2009):
Percentage Share Breakdown of Key Players - Nokia, HTC,
Motorola, Apple, Samsung, Research in Motion, and Others
(includes corresponding Graph/Chart) II-34
2ea. AUSTRALIA II-35
Market Overview II-35
Trends to Watch Out in 2009 II-35
2eb. CHINA II-36
Market Overview II-36
Innovative User Interface and User Experience Drive Growth of
Smartphones II-36
Open Source OS Kindles Smartphone Market in China II-36
China Unicom to Distribute iPhones in China II-36
TD-SCDMA: A Ray of Hope for Incumbent Players II-37
Competitive Scenario II-37
Key Statistics: II-37
Table 28: Smartphone Market in China (Q3 2008): Percentage
Share Breakdown of Revenues by Vendor (includes corresponding
Graph/Chart) II-37
Table 29: Smartphone Market in China (H1 2008): Percentage
Share Breakdown by Operating System (includes corresponding
Graph/Chart) II-37
2ec. INDIA II-38
2ed. KOREA II-39
Market Overview II-39
Table 30: Smartphone Market in Korea (Q1 2008): Breakdown of
Volume Shipments by Vendor (in Million Units) (includes
corresponding Graph/Chart) II-39
2ef. TAIWAN II-40
Market Overview II-40
Apple, HTC Drive Taiwanese Production II-40
Taiwanese Smartphone Shipment Value Reach US$ 2.9 billion in
Q2 2009 II-40
2f. MIDDLE EAST II-41
2g. LATIN AMERICA II-42
3. PRODUCT OVERVIEW II-43
Smartphones II-43
Types of Smartphones II-43
(i) Low-End Smartphones: II-43
(ii) High-End Smartphones: II-43
Operating Systems II-44
Popular Smartphone Operating Systems II-44
Smartphone Operating Systems: Advantages & Disadvantages II-45
4. PRODUCT INNOVATIONS/INTRODUCTIONS II-46
Research In Motion Introduces BlackBerry® Pearl™ Flip 8220
Smartphone II-46
Samsung Unveils BEAT DJ, Samsung Star and Star 3G II-46
Pharos Unveils Traveler 137 Smartphone II-46
Palm Launches Pre Smartphone II-47
ZTE to Showcase Smartphone Portfolio II-47
Samsung to Introduce i8910 Acme Smartphone II-47
HTC and Vodafone Unveil HTC Magic Smartphone II-47
Acer Unveils New Smartphones II-48
LG Launches LG-GM730 WiMo Smartphones II-48
Sprint Introduces BlackBerry Tour Smartphone II-48
Samsung to Launch Samsung I7500 II-49
Huawei Launches Android-Based U8230 and the C8000 Smartphones II-49
T-Mobile to Unveil myTouch II-49
AT&T and Motorola Unveil Motorola Karma QA1 II-50
HTC Unveils Verizon Wireless HTC Ozone™ II-50
Nokia to Launch Google-Powered Smartphone II-50
Research In Motion Launches BlackBerry® Curve™ 8900 smartphone II-51
Research In Motion Introduces BlackBerry® Storm™ II-51
Telstra adds Nokia N85 to Next G™ range II-51
Telstra Adds Samsung UltraTOUCH to Next G™ Series II-52
Telstra Adds Sony Ericsson Walkman™ to Next G™ Range II-52
Telstra Launches Six New Mobiles in Next G™ Range II-52
Swisscom Unveils HTC Magic in Europe II-53
Telstra delivers Smartphone II-53
Nokia Announces Plans to Sell Nokia N97 II-53
Telefónica and Palm to Introduce Palm Phone II-54
O2 launches Android Lifestyle Mobile II-54
O2 to Introduce iPhone 3GS in the UK II-54
Alltel Wireless Unveils BlackBerry Pearl Flip 8230 Smartphone II-54
RIM Launches BlackBerry Bold Smartphone II-55
Research In Motion Launches BlackBerry Tour Smartphone in
North America II-55
RIM, Kuwait Telecommunication, Alcatel-Lucent Introduce
BlackBerry Solution in Kuwait and Denmark II-56
Palm Launches Treo Pro Smartphone in the US, Canada and Mexico II-56
Nokia Voices Plans to Introduce Nokia E63 in the US II-56
Nokia Offers Nokia N86 8MP II-56
Nokia Announces a New Update to the Nokia 5800 Software II-57
Nokia Unveils Nokia 5530 XpressMusic II-57
AT&T Launches Integrated Device for More, Texting and Email II-57
AT&T Unveils Network in 3G Wireless II-57
Apple Announced the Launch of iPhone 3GS II-58
Sony Ericsson Unveils Xperia™ X1 II-58
Sony Ericsson Launches T707 Mobile II-58
Sony Ericsson Unveils Satio II-58
Sony Ericsson Unveils Sony Ericsson T715 II-59
HTC Corporation Launches Android-Powered HTC Dream™ II-59
T-Mobile USA Launches T-Mobile® Dash 3G™ II-59
5. RECENT INDUSTRY ACTIVITY II-60
Palm and Telefónica Enter into Agreement II-60
Nokia and Skype Enter into Partnership II-60
NTT DOCOMO Acquires 35% Interests in PacketVideo II-60
AT&T Inks Definitive Agreement to Take Over Verizon Assets II-60
Accenture Inks Agreement to Acquire Symbian Operations II-61
Intel Acquires Wind River Systems II-61
Viigo Enters into Partnership with Gazaro II-61
Pharos Enters into a Partnership Deal with Inventec Corporation II-62
Celio Joins Hands with Wireless Rain and OTBT II-62
Asustek Enters into a Partnership Deal with Garmin II-63
Dopod, iseemedia to Market iseedocs™-supported Smartphones II-63
Sony Joins Hands with Comcast to Launch a Consumer
Electronics Store II-63
LG Chooses Microsoft Windows as Principal Smartphone Platform II-64
Microsoft Partners with MediaTek for Developing Smartphone
Chipsets II-64
Intel and Nokia Announce Partnership for Smartphones and
Mobile Devices II-64
RIM Partners with Redington India II-64
Vocera and Motorola Agree over Unified Communications II-65
T-Mobile to Offer Smartphones Equipped with Navigon’s
Navigation Software II-65
HP Forms Strategic Alliance with RIM to Enhance BlackBerry
Smartphone Applications II-66
2ergo Announces Acquisition of Wapfly Technologies II-66
BT and Ring2 Join Forces to Enable Call Conferencing through
Smartphones II-66
Wizzard Media Acquires Rights to 6 iPhone Applications II-67
Far EasTone Plans to Sell Two Android-Powered Smartphones II-67
Hutchison Announces Partner Deal with Apple over iPhone Sales II-67
Healthagen formed Partnership with Centura over iTriage
Applications II-67
6. FOCUS ON SELECT PLAYERS II-68
Apple Inc (USA) II-68
Fujitsu Limited (Japan) II-68
High Tech Computer Corporation (HTC) (USA) II-68
Motorola, Inc (USA) II-68
Nokia Corporation (Finland) II-69
Palm, Inc (USA) II-69
Panasonic Corporation (Japan) II-69
Research In Motion Limited (Canada) II-69
Samsung Electronics Co., Ltd (South Korea) II-70
Sharp Corporation (Japan) II-70
Sony Ericsson Mobile Communications AB (Sweden) II-70
7. GLOBAL MARKET PERSPECTIVE II-71
Table 31: Global Recent Past, Current & Future Analysis for
Smartphones by Geographic Region/Country - US, Canada, Japan,
Europe, Asia Pacific, Latin America, and Rest of World Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2015 (includes corresponding
Graph/Chart) II-71
Table 32: Global Recent Past, Current & Future Analysis for
Smartphones with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) II-72
Table 33: Global Recent Past, Current & Future Analysis for
Smartphones by Operating System - Symbian, Research in Motion,
Mac OS X, Microsoft Windows Mobile, and Other Markets
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2006 through 2015 (includes corresponding
Graph/Chart) II-72
Table 34: Global 10-Year Perspective for Smartphones by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia Pacific, Latin America, and
Rest of World Markets for Years 2006, 2009 & 2015 (includes
corresponding Graph/Chart) II-73
Table 35: Global 10-Year Perspective for Smartphones by
Operating System - Percentage Breakdown of Dollar Sales for
Symbian, Research in Motion, Mac OS X, Microsoft Windows
Mobile, and Other Markets for Years 2006, 2009 & 2015
(includes corresponding Graph/Chart) II-74
III. COMPETITIVE LANDSCAPE
Total Companies Profiled: 34 (including Divisions/Subsidiaries - 36)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 12
Canada 1
Japan 5
Europe 3
The United Kingdom 1
Rest of Europe 2
Asia-Pacific (Excluding Japan) 15
------------------------------------------
