Global Bread Industry

  • June 2013
  • -
  • Global Industry Analysts
  • -
  • 491 pages

This report analyzes the worldwide markets for Bread in US$ Million.

The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.

Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

The report profiles 458 companies including many key and niche players such as Allied Bakeries, Bakers Delight, Barilla Holding Societa per Azioni, Britannia Industries Limited, Canada Bread Company, Limited, Finsbury Food Group, Flowers Foods, Inc., Frank Roberts & Sons Ltd., goodman fielder, Grupo Bimbo S.A. de C.V., Bimbo Bakeries USA, Harry-Brot GmbH, La Brea Bakery, Lantmännen Unibake, Lieken AG, Pepperidge Farm, Inc., Premier Foods plc, PT. Nippon Indosari Corpindo TBK, Retail Food Group, Warburtons, Ltd., and Yamazaki Baking Co. Ltd.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs.

Table Of Contents

I. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation and Reporting Level I-2
Quantitative Techniques and Analytics I-3
Product Definitions and Scope of Study I-3


II. EXECUTIVE SUMMARY

1. OUTLOOK II-1
Market Snapshot II-1
Current and Future Analysis II-1

2. INDUSTRY OVERVIEW II-2
Diverse Cultures, Diverse Food Habits II-2
Raw Material Prices Aid Value Growth II-2
Emerging Markets and Bread II-2
A Peek into the Global Bread and Bread Products Market II-3
Table 1: Global Bread and Bread Products Market by Segment
(2012): Percentage Share Breakdown of Volume Sales for Bread,
Pastry and Cake (includes corresponding Graph/Chart) II-3

Table 2: Global Bakery Market by Segment (2012): Percentage
Share Breakdown of Value Sales for Bread, Cakes and Pastry
(includes corresponding Graph/Chart) II-3
Bread/Bakery Products Market on the Brink of Saturation II-3
Factors that Influence Baking Products Industry II-4
Price - A Key Factor II-4
Key Drivers of the Global Bread Market II-4
Increasing Health-Consciousness among Consumers II-4
Convenience II-5
Increasing Impulse Purchases II-5
Growth of Premium Artisanal Bakery Products II-5
Greater Options II-5
Customization to Local Tastes II-5
The Rise of the Vegetarian II-6
Significance of Innovation in the Bread Market II-6
Competitive Landscape II-6
Grupo Bimbo - the Global Leader in Bread Manufacturing II-6
Bimbo’s Acquisition Spree II-7
Select Recent Acquisitions of Grupo Bimbo in the Bakery
Product Business II-7

3. MARKET TRENDS II-8
Changing Dynamics in the Baking Products Industry II-8
Market Shifting towards Premium Breads II-8
“Freshly Baked” Leads as the Most Desired Attribute II-9
Increased Know-How on Healthy Foods Makes Grain Breads a Reality II-9
Growing Health Awareness Encourages Preference for Whole Grain
Bread II-9
Artisan Bread Makes a Gradual Entry into the Mainstream Market II-10
Artisan Breads Suitably Positioned to Benefit from the
Market’s Ongoing Health Drive II-10
The Trend of Purchasing Locally-Made Products Promotes the
Artisan Bakeries II-11
Appearance Signifies an Important Aspect II-11
Private Label vs. Branded Breads - The Tussle Goes on II-11

4. PRODUCT OVERVIEW II-12
Bread - An Introduction II-12
Bread: Nutritional Value Per 100 grams II-12
History II-12
Bread Composition II-13
Flour II-13
Liquids II-13
Leavening Process II-13
Chemical Leavening II-14
Yeast Leavening II-14
Sourdough II-14
Steam Leavening II-14
Bacterial Leavening II-14
Aeration II-14
Fats or Shortenings II-14
Bread Improvers II-14
Categories of Bread II-15
White Bread II-15
Wholemeal Bread II-15
Kibbled and Multigrain Bread II-15
Fruit Bread II-15
Rye Bread II-16
Hearth Bread II-16
Sourdough Bread II-16
Flat Breads II-17
Types of Flatbreads II-17
Bagels II-17
Packaged and Unpackaged Breads II-17
Various Shapes of Bread II-18
Research and Development II-18
Breads and Health II-18
White Breads and Associated Risks II-18
Benefits of Whole-Grain Bread II-19
Whole Wheat White Bread II-19
Pumpernickel Bread II-19
Wheat Bread and Rye Bread II-19
Multigrain Bread II-19
Gluten-Free Bread II-19
Artisan Bread II-20

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-21
Engrain Unveils cereZ SOFT and cereZESL Product Ranges II-21
Pastry Smart Launches the Mission Blue Confections and Le
Culture Organic Bread Brands II-21
Rudi’s Introduces New Breads II-22
Udi’s Gluten Free Foods Launches New Products II-22
La Brea Bakery Unveils the Rosemary Olive Oil Round under the
New Flavors Campaign II-23
Flowers Foods Launches Nature's Own in Supermarkets of
Philadelphia II-23
Roberts Bakery Makes Available its Range of Breads through
Ocado Online Grocer II-24
Udi's to Introduce New Range of Gluten-Free Products II-24
Europastry Unveils Low-Sodium Bread Range II-24
Starbucks to Introduce La Boulange’s Bakery Products II-24
COBS Launches Herb and Garlic Bread II-25
Kingsmill Introduces New Brioche and Bagels Rolls II-25
Burgen to Introduce New Flour Breads II-25
BBU Introduces Sara Lee Breads and New Butter Bread II-26
Jackson's Introduces Yorkshire's Champion Breads II-26
Warburtons to Introduce New Sandwich Breads II-26
Roman Meal Company Launches Healthy Rustic Italian Bread II-27
The Healthy Bears Launches Teddy Bear Shaped Breads II-27
Gold Coast Bakeries Unveils Gold Coast Super Bread II-28
Brace's Bakery Introduces Half and Half Thick Loaf Bread II-28
Brysons of Keswick and West Cumbria Tourism Introduce Beacon
Brown Bread II-28
Tip Top Foodservice Rolls Out The Oneâ„¢ White Bread II-29
Britannia Industries to Unveil Novel Line of Breads II-29
Roberts Bakery Launches New Bread Rolls II-29
Premier Foods to Unveil Hovis Part-Baked Breads II-30
Allied Bakeries Introduces Advanced Kingsmill 50/50 Bread Range II-30
Europastry Unveils Pan Salud Bread Line II-31
Britannia Introduces Healthy Bread Range II-31
Lewis Bakeries Introduces Whole Wheat Trim O’s Flat Buns II-32
Pepperidge Farm Introduces Goldfish Sandwich Bread II-32
Glutino and Genius Partner for Genius® II-32
Sara Lee Launches 2 New Breads II-32
Silver Hills Bakery Introduces 2 Sprouted Organic Whole Grain
Wide Slice Breads II-33
Franz Bakery Introduces Artisan-Style Breads II-33
Weston Bakeries Launches Wonder® Smartwheat™ Bread II-33
Whole Foods Launches New Light White Sandwich Bread II-34
BFree Introduces Gluten- and Wheat-Free Bread II-34
Allied Bakeries to Introduce Kingsmill Seeded Loaves Range II-34
Pepperidge Farm Introduces Goldfishâ„¢ Sandwich Bread II-35
Allied Bakeries Launches Bread Range with Recycled Packaging II-35
Roberts Bakery Introduces Transparent Packaging II-35

6. RECENT INDUSTRY ACTIVITY II-36
Flowers Foods Acquires Sara Lee License in California from
Bimbo Bakeries USA II-36
Allied Bakeries Establishes New Production Line in Stockport
Bakery II-36
Pepperidge Farm Partners with Culinary Expert on Expanding
Puff Pastry Collection II-36
Allinson Launches £1m Marketing Campaign II-36
Grupo Bimbo’s BBU Business Acquires Beefsteak Brand II-37
Fletchers Opens £7M Bread Production Unit at Sheffield II-37
Flowers Foods Acquires Earthgrains and Sara Lee Brands’ License II-38
Flowers Foods Inks Deal to Purchase Certain Brand Assets of
Hostess II-38
Barilla Sells Stake in Lieken II-38
Zeelandia Forms Joint Venture with East West Services II-39
Famous Brands Acquires 51% Interest in The Bread Basket II-39
Koffee Kup to Acquire Vermont Bread Company II-39
CSM nv to Divest Bakery Supplies Business II-40
Premier Foods Receives Supply Contract from Ministry of Justice II-40
William Jackson Food Group Acquires Abel and Cole II-40
Flowers Foods Acquires Lepage Bakeries II-41
Associated British Foods Takes Over Flour Brands of Elephant
Atta and Premier Foods II-41
Starbucks to Take Over La Boulange Bakery Brand II-41
RFM Inks Joint Venture Agreement with Engrain II-41
Smart Balance Takes Over Udi's Healthy Foods II-41
Premier Foods Buys Controlling Stake in Swaziland United
Bakeries and Mr. Bread II-42
Grupo Bimbo Acquires North American Fresh Bakery Business of
Sara Lee II-42
Bakewise Brands Acquires Bagel Brand and Assets of Country
Creek Farms II-42
Sara Lee Sells Fresh Bakery Business in Portugal and Spain to
Grupo Bimbo II-43
Einstein Noah Takes Over Kettleman Bagel II-43
Aryzta Takes Over Honeytop Specialty Foods II-43
Bimbo Completes Acquisition of Fargo II-43
Fazer Takes Over Gateau II-44
Boulangeries de France Merges with Mantinga II-44
Gold Standard Baking Acquires Oven Fresh Baking Assets II-45
Minardi Baking Merges with Anthony and Sons II-45
Roark Capital Group Takes Over Il Fornaio and Corner Bakery Cafe II-45
Ajinomoto Inks Agreement with Shanghai BreadTalk to Form a
Joint Venture II-46
Kronos Takes Over Pita King II-47
Greggs Unveils Longbenton Bakery II-47
Allied Bakeries Unveils Rebranding Campaign for Allinson Brand II-47

7. FOCUS ON SELECT PLAYERS II-48
Allied Bakeries (UK) II-48
Bakers Delight (Australia) II-48
Barilla Holding Societa per Azioni (Italy) II-48
Britannia Industries Limited (India) II-48
Canada Bread Company, Limited (Canada) II-49
Finsbury Food Group (UK) II-49
Flowers Foods, Inc. (US) II-49
Frank Roberts and Sons Ltd. (UK) II-49
goodman fielder (Australia) II-50
Grupo Bimbo S.A. de C.V. (Mexico) II-50
Bimbo Bakeries USA (US) II-50
Harry-Brot GmbH (Germany) II-51
La Brea Bakery (US) II-51
Lantmännen Unibake (Denmark) II-51
Lieken AG (Germany) II-51
Pepperidge Farm, Inc. (US) II-52
Premier Foods plc (UK) II-52
PT. Nippon Indosari Corpindo TBK (Indonesia) II-52
Retail Food Group (Australia) II-52
Warburtons, Ltd. (UK) II-52
Yamazaki Baking Co. Ltd. (Japan) II-53

8. GLOBAL MARKET PERSPECTIVE II-54
Table 3: World Recent Past, Current and Future Analysis for
Bread by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) II-54

Table 4: World Historic Perspective for Bread by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) II-55

Table 5: World 15-Year Perspective for Bread by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets for Years 2004, 2013 and 2018 (includes corresponding
Graph/Chart) II-56


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Bakery Industry in the US- An Overview III-1
Table 6: US Bakery Market by Segment (2012): Percentage
Share Breakdown of Value Sales for Cakes, Bread, Rolls,
Cookies, Donuts, Sweet-Goods, Pies and Others (includes
corresponding Graph/Chart) III-1
Key Market Drivers for Bread in the US III-1
Major Challenges for the US Bread Market III-2
Key Market Opportunities for Bread III-2
Recession Affects the US Bread Market III-3
Recession Spurs In-Store Bakery Sales III-3
In-Store Bakery Sales Trends III-3
Table 7: US In-Store Bakery Roll Market by Segment
(2012): Percentage Share Breakdown of Value Sales for
Sandwich Rolls, Dinner Rolls, Specialty Rolls,
Hamburger/Hotdog Rolls and Others (includes corresponding
Graph/Chart) III-4
Convenience Plays the Key Role III-4
Bread Market Driven by Healthy Trends III-4
Premium Breads Driving Value Growth III-5
Mid-Priced Bread Category Turns Stale III-5
Growing Hispanic Population: A Boon for the Bread Industry III-5
Gluten-Free Offerings Improved to Offer Added Taste III-6
Artisan Breads Experience an Expansion in Demographics III-6
Competitive Landscape III-6
Consolidation Underway in the US Bread Industry III-6
Supermarkets in Trouble III-7
Local Bakeries Gain from Hostess’ Liquidation III-7
Table 8: Leading Vendors in the US Fresh Bread Suppliers
Market (2012): Percentage Share Breakdown of Value Sales
for Private Label, Bimbo Bakeries, Flower Foods Bakeries
Group, Hostess Brands, Sara Lee Bakery, Pepperidge Farm
and Others (includes corresponding Graph/Chart) III-8

Table 9: Leading Fresh Bread Brands in the US (2012):
Percentage Share Breakdown of Value Sales for Nature’s
Own, Arnold, Sara Lee, Pepperidge Farm, Oroweat and Others
(includes corresponding Graph/Chart) III-8
Exports and Imports Scenario III-9
Table 10: US Crisp Bread Exports by Destination (2012):
Percentage Share Breakdown of Export Value for Canada,
Mexico, Australia, Bahamas, Panama and Others (includes
corresponding Graph/Chart) III-9

Table 11: US Crisp Bread Imports by Country of Origin
(2012): Percentage Share Breakdown of Import Value for
Canada, Germany, Sweden, Australia, Finland and Others
(includes corresponding Graph/Chart) III-9

Table 12: US Ginger Bread Exports by Destination (2012):
Percentage Share Breakdown of Export Value for Canada,
Colombia, Mexico, Australia, Japan and Others (includes
corresponding Graph/Chart) III-10

Table 13: US Ginger Bread Imports by Country of Origin
(2012): Percentage Share Breakdown of Import Value for
Canada, Germany, Sweden, Brazil, China and Others (includes
corresponding Graph/Chart) III-10
Product Launches III-10
Strategic Corporate Developments III-17
Key Players III-22
B.Market Analytics III-24
Table 14: US Recent Past, Current and Future Analysis for
Bread - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-24


Table 15: US Historic Perspective for Bread - Analyzed with
Annual Sales Figures in US$ Million for Years 2004 through
2009 (includes corresponding Graph/Chart) III-24

2. CANADA III-25
A.Market Analysis III-25
Current and Future Analysis III-25
Export - Import Statistics III-25
Table 16: Canadian Crisp Bread Exports by Destination
(2012): Percentage Share Breakdown of Export Value for US,
South Africa and Others (includes corresponding
Graph/Chart) III-25

Table 17: Canadian Crisp Bread Imports by Country of Origin
(2012): Percentage Share Breakdown of Import Value for UK,
US, Germany, Finland, Sweden and Others (includes
corresponding Graph/Chart) III-25

Table 18: Canadian Ginger Bread Exports by Destination
(2012): Percentage Share Breakdown of Export Value for US,
Australia and Others (includes corresponding Graph/Chart) III-26

Table 19: Canadian Ginger Bread Imports by Country of
Origin (2012): Percentage Share Breakdown of Import Value
for Italy, Germany, Poland, UK, US and Others (includes
corresponding Graph/Chart) III-26
Product Launches III-26
Canada Bread Company, Limited - A Leading Bread Manufacturer III-27
B.Market Analytics III-28
Table 20: Canadian Recent Past, Current and Future Analysis
for Bread - Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-28

Table 21: Canadian Historic Perspective for Bread - Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-28

3. JAPAN III-29
A.Market Analysis III-29
Changing Dietary Habits Leads to Rising Expenditure on Bread III-29
Current and Future Analysis III-29
Factors Driving Product Development in Japan III-29
Supply Channel Scenario III-30
Table 22: Japanese Bread Market by Sales Channel (2012):
Percentage Share Breakdown of Value Sales for Mass
Merchandisers, Bakeries, Convenience Stores and Others
(includes corresponding Graph/Chart) III-30
Competitive Landscape of the Japanese Bakery Products Market III-30
Table 23: Leading Players in the Japanese Bakery Products
Market (2012): Percentage Share Breakdown of Value Sales
for Yamazaki Baking, Fuji Bread, Shikishima PASCO, Kobeya,
Donq and Others (includes corresponding Graph/Chart) III-31
China and US - The Largest Sources for Bread Imports in Japan III-31
Table 24: Japanese Bread Imports by Country of Origin
(2012): Percentage Share Breakdown of Import Value for
China, US, Thailand, France, Malaysia and Others (includes
corresponding Graph/Chart) III-31
Increasing Demand for Bread Calls for Improved Domestic
Production of Wheat III-32
Enhanced Focus on Research on Domestic Wheat Production -
the Need of the Hour III-32
Strategic Corporate Development III-32
Yamazaki Baking Co. Ltd. - A Leading Bread Manufacturer in
Japan III-33
B.Market Analytics III-33
Table 25: Japanese Recent Past, Current and Future Analysis
for Bread - Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-33

Table 26: Japanese Historic Perspective for Bread - Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-34

4. EUROPE III-35
A.Market Analysis III-35
Current and Future Analysis III-35
European Bread Market - An Overview III-35
Table 27: Per Capita Consumption of Bread in Kilograms for
Select European Nations (includes corresponding
Graph/Chart) III-35

Table 28: Production of Bread in Europe by Segment (2012):
Percentage Breakdown of Annual Volume Output for Industrial
Bread, Artisanal Bread and In-store Bread (includes
corresponding Graph/Chart) III-36
European Bread Market in 2012 III-36
Bake-Off Products - a “Hit” in the European Bakery Product
Market III-36
Growing Preference for Convenient Foods Plays a Key Role in
the Retail Bakery Market III-37
Sodium Reduction Plans for Bread Make Progress in Europe III-37
B.Market Analytics III-38
Table 29: European Recent Past, Current and Future Analysis
for Bread by Geographic Region - France, Germany, Italy, UK,
Spain, Russia, Turkey and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-38

Table 30: European Historic Perspective for Bread by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia, Turkey and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2004 through 2009 (includes corresponding Graph/Chart) III-39

Table 31: European 15-Year Perspective for Bread by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia, Turkey and Rest
of Europe Markets for Years 2004, 2013 and 2018 (includes
corresponding Graph/Chart) III-40

4a. FRANCE III-41
A.Market Analysis III-41
Market Overview III-41
Demand Grows for Pre-packaged Bread in France III-41
Table 32: Per-Capita Consumption of Pre-Packaged Bread in
France for Years 2006, 2008, 2010 and 2012 (includes
corresponding Graph/Chart) III-41
B.Market Analytics III-42
Table 33: French Recent Past, Current and Future Analysis for
Bread - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-42

Table 34: French Historic Perspective for Bread - Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-43

4b. GERMANY III-44
A.Market Analysis III-44
German Bread Market - An Overview III-44
Table 35: German Food and Beverage Market by Segment (2012):
Percentage Share Breakdown of Value Sales for Meat and
Sausage Products, Dairy Products, Baked Goods,
Confectionary and Others (includes corresponding
Graph/Chart) III-44
Product Segment Analysis III-44
Table 36: German Bread Market by Segment (2012): Percentage
Share Breakdown of Value Sales for Artisanal Breads,
Industrial Breads and In-Store Breads (includes
corresponding Graph/Chart) III-45
White Bread Remains Far Behind III-45
Table 37: German Bread Market by Type (2012): Percentage
Share Breakdown of Value Sales for Wheat and Rye Flour
Bread, Toast, Grain and Seed Bread, Brown Bread, Rye Bread,
White Bread and Others (includes corresponding Graph/Chart) III-45
Ongoing Consolidation Changes Industry Dynamics III-46
Strategic Corporate Development III-46
Key Players III-46
B.Market Analytics III-47
Table 38: German Recent Past, Current and Future Analysis for
Bread - Analyzed with Annual Sales Figures in US$ Million
for Years 2010 through 2018 (includes corresponding
Graph/Chart) III-47

Table 39: German Historic Perspective for Bread - Analyzed
with Annual Sales Figures in US$ Million for Years 2004
through 2009 (includes corresponding Graph/Chart) III-48

4c. ITALY III-49
A.Market Analysis III-49
Italy Bread Market: An Overview III-49
Table 40: Italian Bread Market by Product Segment (2012):
Percentage Share Breakdown of Value Sales for Artisanal
Bread, Industrial Bread and In-Store Bread (includes
corresponding Graph/Chart) III-49
Financial Crisis Drives Consumers towards Home-Made Bread III-49
Barilla Holding Societa per Azioni - A Key Bread
Manufacturer in Italy III-50
B.Market Analytics

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