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Iran Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 60 pages

Includes 3 FREE quarterly updates

BMI View: The easing of sanctions and a more supportive economic environment, particularly from 2017,will shift the Iranian consumer electronics devices market to a higher growth trajectory. Rising incomesand increased supply of devices should see domestic spending growth above the historical trend as vendorstap low device penetration rates in key categories such as notebooks, tablets and smartphones. The outlookis however still subject to uncertainty due to political risk and the low oil price. There is also downside dueto high import tariffs for devices, and embedded consumer behaviour in acquiring devices through informalchannels. Balancing these factors is our core scenario for a CAGR of 4.8% 2016-2020 to a value ofUSD10.1bn in 2020.

Latest Updates & Industry Developments

-Computer sales: USD2.6bn in 2016 to USD3.5bn by 2020, corresponding to a compound annual growthrate (CAGR) of 4.8%. In a market with an installed base weighted towards locally assembled desktopsthere is a huge opportunity in the notebook and tablet markets, which we expect to outperform.

-AV and gaming device sales: USD1.5bn in 2016 to USD1.8bn in 2020, a CAGR of 2.3%. TV setupgrade opportunity but AV market expected to underperform due to price erosion and cannibalisation ofdigital camera volumes as base of smartphone ownership broadens.

Table Of Contents

Iran Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Iran 2014-2020) 16
Industry Risk/Reward Index 17
Table: CE RRI Regional Score Breakdown, Q216 18
Table: MEA Consumer Electronics Risk/Rewards Index, Q216 20
Market Overview 21
Recent Developments 21
Computers 21
Table: PC Sales (Iran 2014-2020) 21
AV Devices 27
Table: AV Sales (Iran 2014-2020) 27
Mobile Handsets 32
Table: Mobile Communications (Iran 2014-2020) 32
Industry Trends And Developments 38
Regulatory Development 46
Competitive Landscape 49
International 49
Table: Hyperstar 49
Local 50
Table: Refah Chain Stores Co 50
Demographic Forecast 51
Table: Population Headline Indicators (Iran 1990-2025) 52
Table: Key Population Ratios (Iran 1990-2025) 52
Table: Urban/Rural Population and Life Expectancy (Iran 1990-2025) 53
Table: Population By Age Group (Iran 1990-2025) 53
Table: Population By Age Group % (Iran 1990-2025) 54
Methodology 56
Industry Forecast Methodology 56
Sector-Specific Methodology 57
Sources 57
Risk/Reward Index Methodology 58
Sector-Specific Methodology 59
Table: Consumer Electronics Risk/Reward Index Indicators 59
Table: Weighting Of Indicators 60

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