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Iran Consumer Electronics Report Q2 2015

  • April 2015
  • -
  • Business Monitor International
  • -
  • 71 pages

Includes 3 FREE quarterly updates

BMI View:

Home-grown devices have greater potential than international products in Iran, owing to international sanctions that prevent many companies from selling products in the country. We believe the outlook for 2015 will continue to reflect these restrictions although the growing availability of 3G will boost demand for smartphones. Iran's large population offers considerable growth potential and opportunities for companies looking to expand. However, the government's continued interference with internet services and content and its attempt to establish a 'national internet' will limit appetite for computers and broadband services, although many Iranians may well remain unaware of the differences.


Headline Expenditure Projections

- Computer sales: USD5.1bn in 2014 to USD7.1bn by 2019; low PC penetration means significant potential, but the high cost of devices remains a barrier to rapid growth.
- AV and gaming device sales: USD2.4bn in 2014 to USD3.2bn in 2019; digital broadcasting offers opportunities, but demand is likely to be weakest in this segment.
- Handset sales: USD2.0bn in 2014 to USD2.7bn in 2019; increased competition in the 3G market with multiple operators should drive smartphones demand in the country but the low-cost segment is likely to be the main driver.

Table Of Contents

Iran Consumer Electronics Report Q2 2015
BMI Industry View 7
SWOT 8
Political 10
Economic 11
Operational Risk 12
Industry Forecast 14
Table: Consumer Electronics Overview (Iran 2013-2019) 14
Macroeconomic Forecasts 18
Economic Analysis 18
Table: Economic Activity (Iran 2010-2019) 24
Industry Risk Reward Ratings 25
Industry Risk/Reward Index 25
Table: MENA Consumer Electronics Risk/Reward Index, Q215 29
Market Overview 30
Computers 30
Table: Computers - Demand (Iran 2012-2019) 31
AV Devices 34
Table: AV - Demand (Iran 2012-2019) 35
Mobile Handsets 38
Table: Mobile Communications (Iran 2013-2019) 40
Competitive Landscape 44
International Company 44
Table: Hyperstar 44
Local Company 45
Table: Refah Chain Stores Co 45
Industry Trends And Developments 46
Regulatory Development 55
Company Profile 58
Maadiran Group 58
Electronic Industries (IEI) 60
Demographic Forecast 62
Table: Population Headline Indicators (Iran 1990-2025) 63
Table: Key Population Ratios (Iran 1990-2025) 63
Table: Urban/Rural Population And Life Expectancy (Iran 1990-2025) 64
Table: Population By Age Group (Iran 1990-2025) 64
Table: Population By Age Group % (Iran 1990-2025) 65
Methodology 67
Industry Forecast Methodology 67
Sector-Specific Methodology 68
Sources 68
Risk/Reward Index Methodology 69
Sector-Specific Methodology 70
Table: Consumer Electronics Risk/Reward Index Indicators 70
Table: Weighting Of Indicators 71

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