Iran Consumer Electronics Industry Update Quarter 2 2012

  • March 2014
  • -
  • Business Monitor International
  • -
  • 73 pages

Iran’s consumer electronics devices industry, defined as the addressable industry for computing devices,
mobile handsets and video, audio and gaming products, is projection to be worth around US Dollar 9.6bn in 2012.
This is expected to increase to US Dollar 12.7bn by 2016, driven by growing popularity of LCD TV sets,
notebook computers and other key product groups, as well as ongoing expansion of the retail segment .
Opportunities in the Iranian industry remain restricted by the huge size of the ‘grey’ industry, particularly
for mobile handsets.

The US-led drive to tighten sanctions against Iran appeared in early 2012 to be having some impact on
the industry, with vendors such as Huawei and Nokia Siemens Network announcing plans to scale down
their business in the country. Iran’s migration to digital broadcasting is expected to generate
opportunities, but the Iranian consumer faces a number of related economic pressures including rising
high inflation, devaluation and the reduction of government subsidies on food and fuel.
However, Iran’s steadily increasing population will support private consumption growth, while spending
on consumer electronics will also be driven by new technologies and grow ing internet and mobile
telecoms penetration.

Computers
Computer hardware accounted for
around 46% of Iranian consumer
electronics spending in 2011. BMI
projects Iranian domestic industry
computer revenues (including notebooks
and accessories) of US Dollar 4.3bn in 2012.
Computer hardware compound annual
growth rate (CAGR) for the 2012-
2016 period is projection at about 6%,
with notebooks and netbooks
accounting for about two-thirds of
sales.

AV Devices
AV devices accounted for around 30%
of Iranian consumer electronics
spending in 2011. Iran’s domestic AV
device industry is projected at
US Dollar 2.8bn in 2012. The industry is
expected to grow at a CAGR of 8%
during from 2012 to 2016 to a value of
US Dollar 3.5bn in 2016, boosted by the
gradual rollout of digital broadcasting.

Mobile Handsets
Mobile handset revenues accounted for
around 24% of Iranian consumer
electronics spending in 2011. Iranian
market handset revenues are expected to
grow to US Dollar 2.7bn in 2016, as mobile
subscriber penetration reaches 127%.
However, the future development of the
3G handset industry looks uncertain
following the withdrawal of Etisalat’s
licence to provide mobile services in
Iran. The industry should receive a boost
from the award of a 3G licence to new
mobile operator Tamin Telecom,

Table Of Contents

Executive Summary .. 5
Computers.. 5
AV Devices . 6
Mobile Handsets . 6
Industry SWOT Analysis . 7
Iran Consumer Electronics Industry SWOT. 7
Iran Political Environment and Risk Analysis . 8
Iran Economic Environment and Risk Analysis .. 8
Iran Business Environment SWOT . 9
Risk/Reward Ratings .. 10
Data : Middle East And Africa Risk/Reward Ratings, Q212 .. 11

Industry Analysis 13
Computers 13
Data : Computers: Demand, from 2009 to 2016 .. 13
AV 15
Data : AV: Demand, from 2009 to 2016 .. 15
Mobile Handsets .. 17
Data : Mobile Handsets: Demand, from 2008 to 2016 . 17
Consumer Electronics Market .. 21
Data : Iran Distributors For Leading Brands 30

Market Projection Scenario 31
Consumer Electronics Industry .. 31
Data : Consumer Electronics Overview, from 2009 to 2016 .. 32

Industry Developments. 34
Macroeconomic Projection 36
Data : Iran - Economic Activity .. 37

Competition Overview 38
Computer . 38
Handsets .. 39
AV 41
Company Profiles . 44
Maadiran Group .. 44
Iran Electronic Market (IEI) 46
BMI Methodology . 48
How We Generate Our Market Projections . 48
Electronics Market 49
Sources . 49

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