Iran Consumer Electronics Industry Update Quarter 2 2012

$ 1 088 - March 2013 - by Business Monitor International - 63

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BMI View: We believe the Iranian consumer electronics market has great potential, but that this is not
likely to be reached in the medium term. US trade sanctions apply not only to devices but to components
from US companies, while Iranian authorities also restrict access to content. With a population of 74mn
there is scope for a local manufacturer to fill the gap in the consumer electronics market. However, we
believe the market lacks the technical expertise to launch products that rival major international brands.
While many companies cannot directly sell to the market, third-party channels, particularly distributors
from Dubai provide Iranian consumers with access to new consumer electronic devices.
Headline Expenditure Projections
Computer sales: US$4.7bn in 2013 to US$6.3bn by 2017; a rise of 32% over the forecast period. Currency
devaluation and US sanctions offer downside risks to our forecasts.

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