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South Africa Consumer Electronics Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 59 pages

Includes 3 FREE quarterly updates

BMI View: We have made further negative revisions to our forecast over the next five-year period for theSouth African consumer electronics market in our Q2 2016 report update to account for the stronger-thananticipatedrand depreciation against the US dollar. Consumer electronics device spending growth in SouthAfrica has been negatively impacted by economic weakness in 2013-2015, with the squeeze on spendingfrom rand depreciation against the US dollar most significant in the PC and AV segments. Randdepreciation eroded South African household purchasing power in global markets, though with the trend ofdepreciation expected to ease over the medium term, it will to some extent be offset by an increasing supplyof low-cost smartphones and tablets. Such low-cost smart devices have proved the most resilient devicecategories, as demonstrated by the popularity of smartphones launched by MTN and Vodacom, and weexpect this to remain the case over the forecast period to 2020.

Latest Updates & Industry Developments

- We have made further downgrades to our forecast for the consumer electronics market due to thestronger-than-anticipated depreciation of the rand against the US dollar.

- Computer Sales: USD1.71bn in 2016 to USD1.68bn in 2020, a compound annual growth rate (CAGR)of -2.6%%. Rand depreciation represents downside risk by squeezing household purchasing power,resulting in deferred purchases and substitution for cheaper models.

- AV Sales: USD941mn in 2016 to USD984mn in 2020, a CAGR of 0.3%. Digital camera demandcannibalisation will continue to be a drag on growth, while TV set market has a mixed outlook due toconsiderable scope for upgrades, but also intensifying price competition.

- Handset Sales: USD3.79bn in 2016 to USD3.98bn in 2020, a CAGR of 1.5%. Handset spending growthforecast to slow as smartphone market saturation occurs, but it will continue to outperform and remainthe largest segment of the South African consumer electronics market over 2016-2020.

Table Of Contents

South Africa Consumer Electronics Report Q2 2016
BMI Industry View 7
SWOT 9
Industry Forecast 11
Recent Developments 11
Structural Trends 11
Table: South Africa Consumer Electronics Overview 2012-2020 16
Industry Risk Reward Index 17
Industry Risk/Reward Index 17
Table: CE RRI Regional Score Breakdown, Q216 18
Table: MEA Consumer Electronics Risk/Rewards Index, Q216 20
Market Overview 21
Computers 21
Table: PC Sales (South Africa 2014-2020) 21
AV Devices 28
Table: AV Sales (South Africa 2014-2020) 28
Mobile Handsets 35
Table: Mobile Communications (South Africa 2014-2020) 35
Competitive Landscape 42
International Companies 42
Table: Samsung 42
Local Companies 43
Table: Pinnacle Africa 43
Table: Tarsus 44
Industry Trends And Developments 45
Regulatory Development 47
Table: Regulatory Authority 47
Table: National Broadband Policy Targets 48
Demographic Forecast 50
Demographic Outlook 50
Table: Population Headline Indicators (South Africa 1990-2025) 51
Table: Key Population Ratios (South Africa 1990-2025) 51
Table: Urban/Rural Population and Life Expectancy (South Africa 1990-2025) 52
Table: Population By Age Group (South Africa 1990-2025) 52
Table: Population By Age Group % (South Africa 1990-2025) 53
Methodology 55
Industry Forecast Methodology 55
Sector-Specific Methodology 56
Sources 56
Risk/Reward Index Methodology 57
Sector-Specific Methodology 58
Table: Consumer Electronics Risk/Reward Index Indicators 58
Table: Weighting Of Indicators 59

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