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United Arab Emirates Consumer Electronics Report Q2 2016

  • April 2016
  • -
  • Business Monitor International
  • -
  • 59 pages

Includes 3 FREE quarterly updates

BMI View: We continue to hold a subdued outlook for the UAE consumer electronics market over thecourse of our forecast period. Nevertheless, we maintain that the UAE is a lucrative consumer electronicsdevices market where high incomes and a culture of consumption are reflected in short replacement cyclesand a large share for premium brands. This will continue over the medium term, but growth prospects arelimited by the economic downturn as a result of the fall in oil prices in 2014 and 2015. This has filteredthrough to lower confidence levels and could impact the economy further over the medium term. Weenvisage a consumer electronics market CAGR of 0.0% 2016-2020 with total device spending remainigstagnant around USD4.573bn by end of 2020. While the market as a whole has a subdued outlook there areareas of stronger performance, for instance hybrid notebooks in the retail market, and TV set sales as hotelcapacity has expanded ahead of the 2020 World Expo.

Latest Updates & Industry Developments

- Computer Sales: USD1.9bn in 2016 to USD1.83bn in 2020 at a CAGR of -0.9%. A combination of asaturated PC market, price erosion and an uncertain economic outlook will make hardware theunderperforming segment.

- AV Sales: USD818mn in 2016 to USD8790mn in 2020 at a CAGR of 1.7%. After weak performance inrecent years we believe Ultra-HD TV set upgrades and a stabilisation of the digital camera market willsupport a return to growth for the market as a whole.

- Handset Sales: USD1.86bn in 2016 to USD1.86bn in 2020 at a CAGR of 0.1%. High level of premiumsmartphone demand will support a lucrative market in per capita terms, but overall growth will be limitedby the continued slowdown in unit sales as a result of saturation.

Table Of Contents

United Arab Emirates Consumer Electronics Report Q2 2016
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Table: Consumer Electronics Overview (United Arab Emirates 2014-2020) 16
Industry Risk Reward Index 17
Table: CE RRI Regional Score Breakdown, Q216 18
Table: MEA Consumer Electronics Risk/Rewards Index, Q216 20
Market Overview 21
Computers 21
Table: PC Sales (United Arab Emirates 2014-2020) 21
AV Devices 28
Table: AV Sales (United Arab Emirates 2014-2020) 28
Mobile Handsets 32
Table: Mobile Communications (United Arab Emirates 2014-2020) 32
Industry Trends And Developments 39
Table: The UAE's Distributors For Leading Brands 44
Competitive Landscape 45
International Companies 45
Table: Huawei Technologies 45
Table: Lenovo 46
Table: Nokia 47
Domestic Companies 48
Table: Al Futtaim Group 48
Table: Almasa IT Distribution 48
Table: Emax 49
Demographic Forecast 50
Demographic Outlook 50
Table: Population Headline Indicators (United Arab Emirates 1990-2025) 51
Table: Key Population Ratios (United Arab Emirates 1990-2025) 51
Table: Urban/Rural Population and Life Expectancy (United Arab Emirates 1990-2025) 52
Table: Population By Age Group (United Arab Emirates 1990-2025) 52
Table: Population By Age Group % (United Arab Emirates 1990-2025) 53
Methodology 55
Industry Forecast Methodology 55
Sector-Specific Methodology 56
Sources 56
Risk/Reward Index Methodology 57
Sector-Specific Methodology 58
Table: Consumer Electronics Risk/Reward Index Indicators 58
Table: Weighting Of Indicators 59

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