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Alcoholic Drinks in Cameroon

  • July 2016
  • -
  • Euromonitor International
  • -
  • 59 pages

Despite the slower performance experienced in the market in 2015 compared with the review period, due to the higher unit prices of alcoholic drinks, volume sales continued to register growth in 2015. Growth was hampered by the impact of rising excise duty on unit prices, as a new taxation law was published. However, the otherwise stable economic growth in the country, which boosted consumers’ disposable incomes and purchasing power, continued to ensure growth. As brewers faced up to price rises,...

Euromonitor International’s Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Cameroon
ALCOHOLIC DRINKS IN CAMEROON
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Alcoholic Drinks Suffers Slower Volume Growth Amidst Rising Prices
Consumers Shift To Economy Brands Due To Price Rises
the Competition Strengthens Amidst Falling Volume Growth Across the Market
Off-trade Volume Sales Continue To Be Boosted by the Increasing Use of Cans
Strong Growth Projected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 2 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 3 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 2 Key New Product Developments 2015
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Brasseries Du Cameroun in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 4 Brasseries du Cameroun: Key Facts
Summary 5 Brasseries du Cameroon: Operational Indicators
Competitive Positioning
Summary 6 Les Brasseries du Cameroun: Competitive Position 2015
Fermencam SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 7 Fermencam SA: Key Facts
Competitive Positioning
Summary 8 Fermencam SA: Competitive Position 2015
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 9 Guinness Cameroon SA: Key Facts
Competitive Positioning
Summary 10 Guinness Cameroon SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 11 Lager by Price Band 2015
Table 21 Number of Breweries 2010-2015
Category Data
Table 22 Sales of Beer by Category: Total Volume 2010-2015
Table 23 Sales of Beer by Category: Total Value 2010-2015
Table 24 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 25 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 30 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 31 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 33 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 34 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 35 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 36 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 37 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 38 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Trends
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 42 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 43 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 44 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 45 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 46 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 47 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 50 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 51 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 52 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 53 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 54 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 55 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 56 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 57 Sales of Spirits by Category: Total Volume 2010-2015
Table 58 Sales of Spirits by Category: Total Value 2010-2015
Table 59 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 60 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 61 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 62 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 63 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 64 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 65 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 66 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 67 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 68 Production, Imports and Exports of Brandy and Cognac: Total Volume 2009-2014
Table 69 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 70 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 71 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 72 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 73 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 74 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 75 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 76 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 77 Sales of Wine by Category: Total Volume 2010-2015
Table 78 Sales of Wine by Category: Total Value 2010-2015
Table 79 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 80 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 81 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 82 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 83 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 84 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 85 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 86 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 87 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 88 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020












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