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Men%s Grooming in Thailand

  • April 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Men’s grooming registered robust growth of 8% in current value terms in 2015, to reach Bt12.7 billion, thanks to a strong influence from the media and socialisation. Men showed an increasing interest in “for men” products. Some switched from family-use personal care products to male-specific personal care products; this was the case in hair care and bath and shower. Men gained more confidence and perceived that “for men” formulae were more suitable for their hair and skin.

Euromonitor International's Men's Grooming in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Men's Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Men%s Grooming in Thailand
MEN'S GROOMING IN THAILAND
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Grooming by Category: Value 2010-2015
Table 2 Sales of Men's Grooming by Category: % Value Growth 2010-2015
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
Table 5 NBO Company Shares of Men's Grooming: % Value 2011-2015
Table 6 LBN Brand Shares of Men's Grooming: % Value 2012-2015
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
Table 8 Forecast Sales of Men's Grooming by Category: Value 2015-2020
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020
Better Way (thailand) Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 1 Better Way (Thailand) Co Ltd: Key Facts
Summary 2 Better Way (Thailand) Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Better Way (Thailand) Co Ltd: Competitive Position 2015
Giffarine Skyline Unity Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 4 Giffarine Skyline Unity Co Ltd: Key Facts
Summary 5 Giffarine Skyline Unity Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 Giffarine Skyline Unity Co Ltd: Competitive Position 2015
Unilever Thai Holdings Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 7 Unilever Thai Holdings Ltd: Key Facts
Competitive Positioning
Summary 8 Unilever Thai Holdings Ltd: Competitive Position 2015
Executive Summary
Beauty and Personal Care Continues To See Growth
Consumers Become More Cautious and Sophisticated When Making Purchases
the Competition Intensifies and International Players Dominate
New Product Innovation Is A Key Weapon To Achieve Growth
Demanding Consumers Will Contribute To the Performance of the Market
Key Trends and Developments
Beauty and Personal Care Maintains Its Momentum Despite the Slow Recovery of the Thai Economy
Consumers Are Open To New Product Experiences
Greater Penetration of Online Retailing Is Witnessed
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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