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Home and Garden in Switzerland

  • June 2016
  • -
  • Euromonitor International
  • -
  • 50 pages

Home and garden recorded a value decline in 2015. Home improvement, gardening, homewares and home furnishings all recorded shrinking value sales in 2015. The decline in value sales can largely be attributed to the end of the euro fixed exchange rate in January 2015, resulting in a strong Swiss franc compared to the euro. Consequently, major purchases including kitchens or indoor furniture were reduced or purchased across the border by Swiss consumers.

Euromonitor International's Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in Switzerland
HOME AND GARDEN IN SWITZERLAND
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Dropping the Fixed Euro Exchange Rate Leads To Increased Cross-border Shopping and Shrinking Value Sales
Ikea Maintains Its Lead
Internet Retailing Continues To Erode Sales Through Other Channels
Home and Garden Set To Enjoy An Improved Performance Over the Forecast Period
Key Trends and Developments
Dropping the Fixed Exchange Rate With the Euro Negatively Impacts Home and Garden
Growing Sales Through Internet Retailing Begin To Negatively Impact Other Home and Gardening Channels
Demographic Changes Influence Home and Garden
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Dkb Household Switzerland AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 2 DKB Household Switzerland AG: Key Facts
Competitive Positioning
Summary 3 DKB Household Switzerland AG: Competitive Position 2015
Hornbach Baumarkt (schweiz) AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 4 Hornbach Baumarkt AG: Key Facts
Summary 5 Hornbach Baumarkt AG: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 Hornbach Baumarkt AG: Private Label Portfolio
Competitive Positioning
Summary 7 Hornbach Baumarkt AG: Competitive Position 2015
Kuhn Rikon AG in Home and Garden (switzerland)
Strategic Direction
Key Facts
Summary 8 Kuhn Rikon AG: Key Facts
Competitive Positioning
Summary 9 Kuhn Rikon AG: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020












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