Table of Contents
Home and garden recorded a value decline in 2015. Home improvement, gardening, homewares and home furnishings all recorded shrinking value sales in 2015. The decline in value sales can largely be attributed to the end of the euro fixed exchange rate in January 2015, resulting in a strong Swiss franc compared to the euro. Consequently, major purchases including kitchens or indoor furniture were reduced or purchased across the border by Swiss consumers.
Euromonitor International's Home and Garden in Switzerland report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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