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Home Improvement in Romania

  • June 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Taking care of one’s home is very important in Romania. One of the factors for that is that home ownership is at one of the highest levels in Europe and as a result, consumers enjoy investing in their houses. Most Romanians handle home improvement activities by themselves. They usually paint their own walls and take care of small repairs. If these works are more complex, they usually resort to skilled acquaintances or friends. The rare cases in which Romanians hire specialists are usually when t...

Euromonitor International's Home Improvement in Romania report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in Romania
HOME IMPROVEMENT IN ROMANIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Dedeman SRL in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 1 Dedeman SRL: Key Facts
Summary 2 Dedeman SRL: Operational Indicators
Company Background
Chart 1 Dedeman SRL: Dedeman in Pitesti
Internet Strategy
Private Label
Summary 3 Dedeman SRL: Private Label Portfolio
Competitive Positioning
Summary 4 Dedeman SRL: Competitive Position 2015
Policolor SA in Home and Garden (romania)
Strategic Direction
Key Facts
Summary 5 Policolor SA: Key Facts
Summary 6 Policolor SA: Operational Indicators
Competitive Positioning
Summary 7 Policolor SA: Competitive Position 2015
Executive Summary
Home and Garden Sales Are on An Upward Slope
Consumers Are Becoming Increasingly Modern
Fierce Competition on the Romanian Home and Garden Market
Home and Garden Specialists Are Thriving in Romania
Optimistic Forecasts for Home and Garden Sales
Key Trends and Developments
Good Economic Performance Stimulates the Home and Garden Market
Changing Consumer Lifestyles Influencing the Market for the Better
Specialised Retailing Is Dominating
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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