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Home Improvement in Russia

  • June 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Home improvement is perceived as a do-it-yourself activity by the majority of Russian citizens. This is explained by the small space in most homes and relatively low income levels of the bulk of the Russian population. Hiring a contractor or using the services of a construction company for home improvement jobs is more widespread in Moscow and St Petersburg, where properties are bigger and earnings of the owners are higher than the Russian average. Thus 30% of the population of the biggest Russi...

Euromonitor International's Home Improvement in Russia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in Russia
HOME IMPROVEMENT IN RUSSIA
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Tikkurila Ooo in Home and Garden (russia)
Strategic Direction
Key Facts
Summary 1 Tikkurila OOO: Key Facts
Summary 2 Tikkurila OOO: Operational Indicators
Competitive Positioning
Summary 3 Tikkurila OOO: Competitive Position 2015
Executive Summary
Home and Garden Value Sales Fall As A Result of Weakened Economy
Intense Competition Remains A Characteristic of Russian Home and Garden Market
Biggest Home and Garden Specialist Retailers Expand and Increase Internet Sales
Home and Garden Expected To Show Slow Recovery Towards End of Forecast Period
Key Trends and Developments
Political Crisis Negatively Affects Home and Garden Development in Russia
Home and Garden Specialist Retailers Expand
Features Specific To Gardening in Russia
Social Policy Impacts Home Improvement in Russia
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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