Table of Contents
Home improvement is perceived as a do-it-yourself activity by the majority of Russian citizens. This is explained by the small space in most homes and relatively low income levels of the bulk of the Russian population. Hiring a contractor or using the services of a construction company for home improvement jobs is more widespread in Moscow and St Petersburg, where properties are bigger and earnings of the owners are higher than the Russian average. Thus 30% of the population of the biggest Russi...
Euromonitor International's Home Improvement in Russia report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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