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Home Improvement in Turkey

  • July 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

The majority of consumers in Turkey prefer to pay someone to carry out their home improvement tasks, such as plumbing, repairing the toilet and painting walls, due to the affordable nature of these professional services. Consequently, sales of do-it-yourself products remained fairly stagnant which affected the total size of home improvement in Turkey, with the category achieving sales of TL4.7 billion in 2015, with a current value growth of 5%.

Euromonitor International’s Home Improvement in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Bathroom and Sanitaryware, Decorating Sundries, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Improvement market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Improvement in Turkey
HOME IMPROVEMENT IN TURKEY
Euromonitor International
July 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2010-2015
Table 2 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 4 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 5 Distribution of Home Improvement by Format: % Value 2010-2015
Table 6 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Betek Boya Ve Kimya San As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 1 Betek Boya ve Kimya San AS: Key Facts
Summary 2 Betek Boya ve Kimya San AS: Operational Indicators
Competitive Positioning
Summary 3 Betek Boya ve Kimya San AS: Competitive Position 2015
Koçtas Yapi Marketleri Ticaret As in Home and Garden (turkey)
Strategic Direction
Key Facts
Summary 4 Koçtas Yapi Marketleri Ticaret AS: Key Facts
Summary 5 Koçtas Yapi Marketleri Ticaret AS: Operational Indicators
Company Background
Chart 1 Koçtas Yapi Marketleri Ticaret AS: Koçtas in Istanbul
Internet Strategy
Private Label
Summary 6 Koçtas Yapi Marketleri Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 7 Koçtas Yapi Marketleri Ticaret AS: Competitive Position 2015
Executive Summary
Continued Growth of Home and Garden in 2015 Driven More by Price Rises
Gardening Sees the Most Dynamic Growth From A Low Sales Base
Domestic Manufacturers Account for the Majority of Home and Garden Sales
Internet Retailing and Direct Selling Both Thrive
Home and Garden Set To Record A Positive Performance Over the Forecast Period
Key Trends and Developments
Deteriorating Economy Causes Slower Growth in Home and Garden
As Broadband Internet Becomes Mainstream Internet Retailing Will Benefit
Unit Prices and the Competitive Landscape Are Affected by Extra Tariffs Imposed by the Government
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Chart 2 Koçtas Yapi Marketleri Ticaret AS: Koçtas Fix, Home improvement and gardening retailing in Istanbul
Chart 3 EHM Magazacilik San ve Tic AS: English Home, homewares and home furnishings retailing in Istanbul
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources












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