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Home and Garden in Taiwan

  • June 2016
  • -
  • Euromonitor International
  • -
  • 47 pages

After a few years of value growth for home and garden, sales declined in current terms in 2015 due to slower growth of the economy and an uncertain job market. Consumers were more cautious about spending money or chose to defer their purchases. In addition, the housing market declined again and this deeply affected the performance of home and garden in 2015. Consumers thought that real estate had become overpriced and were not willing to pay more for their housing. As a result, demand for home a...

Euromonitor International's Home and Garden in Taiwan report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in Taiwan
HOME AND GARDEN IN TAIWAN
Euromonitor International
June 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Home and Garden Records A Decline in Current Terms in 2015
Housing Market Continues To Decline, Which, Together With the Presidential Election, Negatively Affects the Performance of Home and Garden
Home and Garden Remains Fragmented in 2015
Internet Retailing Continues To Grow in 2015
Home and Garden Is Expected To Return To Positive Growth Over the Forecast Period
Key Trends and Developments
Slow Housing Market and Low Salary Are Major Negative Factors for Home and Garden
Home Improvement and Gardening Stores Is Still the Main Retail Channel for Home and Garden in Taiwan
Busy Lifestyles and Limited Living Space Slow Down the Performance of Home and Garden in Taiwan
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Caesar Sanitary Co Ltd in Home and Garden (taiwan)
Strategic Direction
Key Facts
Summary 2 Caesar Sanitary Co Ltd: Key Facts
Summary 3 Caesar Sanitary Co Ltd: Operational Indicators
Competitive Positioning
Summary 4 Caesar Sanitary Co Ltd: Competitive Position 2015
Champion Building Materials Co Ltd in Home and Garden (taiwan)
Strategic Direction
Key Facts
Summary 5 Champion Building Materials Co Ltd: Key Facts
Summary 6 Champion Building Materials Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Champion Building Materials Co Ltd: Competitive Position 2015
Test Rite Group in Home and Garden (taiwan)
Strategic Direction
Key Facts
Summary 8 Test Rite Group: Key Facts
Summary 9 Test Rite Group: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 10 Test Rite Group: Private Label Portfolio
Competitive Positioning
Summary 11 Test Rite Group: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020












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