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With the increasing availability of OTC medicines through non-pharmacist channels (supermarkets, petrol stations, kiosks etc) plus the global population’s enhancing knowledge of health awareness, the OTC medicines market is one of steady expansion and this equates to more opportunities for profit. However, this is a market that cannot be entered into unprepared. Manufacturers can face increased distribution and marketing costs and the l...More »
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REPORT HIGHLIGHTS The global market for OTC medicines and dietary supplements reached $128.8 billion in 2012. This market is expected to reach to $142.7 billion in 2013 and $189.7 billion in 2018, with ...
Although digestive remedies are becoming more important in the world today as a result of increasingly unhealthy diets, stressful lifestyles, growing elderly populations and greater awareness of digestive ...
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