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Over-the-counter Drug

Summary

Table of Contents

  • Publication date: August 2013
  • Report size: 204 pages
Keywords : OTC medicine, otc drug

With the increasing availability of OTC medicines through non-pharmacist channels (supermarkets, petrol stations, kiosks etc) plus the global population’s enhancing knowledge of health awareness, the OTC medicines market is one of steady expansion and this equates to more opportunities for profit. However, this is a market that cannot be entered into unprepared. Manufacturers can face increased distribution and marketing costs and the l...

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