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Greece Tourism Report Q2 2016

  • March 2016
  • -
  • Business Monitor International
  • -
  • 29 pages

Includes 3 FREE quarterly updates

BMI View: Traditionally, Greece has been a popular and well established holiday destination due, in nosmall part, to its favourable climate, excellent beaches and historical importance. This has produced a welldevelopedtourist sector. Over the past few years the country has experienced a significant fall in touristarrivals as sustained economic insecurity and the recent refugee crisis have deterred many potentialvisitors. We do, however, forecast growth for the tourism sector over the short- and mid-term, as manytourists look to exploit the favourable exchange rates brought about by Greece's financial problems.

This growth will also be strengthened by tourists who may have previously visited destinations in the MiddleEast but now look to Greece as a similar option with a lessened threat of terrorism.Greece has a strong accommodation sector, comprising of many of the major international hotel chains, andgood travel links with important source markets throughout Europe and further afield however, newdevelopment in both areas will be important as tourist numbers begin to pick up once more. This increase indemand could lead to potential investment opportunities. Greece has recently toughened its border controlin the light of the vast number of migrants attempting to access Europe through the country and this couldnegatively affect the growth of tourism by persuading holiday makers to choose alternative destinations.

Table Of Contents

Greece Tourism Report Q2 2016
BMI Industry View 5
Table: Key Forecasts (Greece 2013-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Greece 2013-2020) 13
Table: Tourism Receipts (Greece 2013-2020) 14
Table: Hotel Accommodation (Greece 2013-2020) 16
Table: Tourist Departures and Consumption (Greece 2013-2020) 17
Industry Risk/Reward Ratings 18
Industry Risk/Reward Index 18
Tourism Risk/Reward Index 18
Table: Western Europe - Risk/Reward Index Q2 2016 18
Rewards 19
Risks 19
Security Risk 20
Market Overview 21
Competitive Landscape 24
Domestic Hotel Groups 24
Table: Domestic Hotel Groups 24
International Hotel Groups 25
Table: International Hotel Groups 25
Methodology 26
Industry Forecast Methodology 26
Risk/Reward Index Methodology 27
Table: Weighting Of Indicators 29

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