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Israel Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 53 pages

Includes 3 FREE quarterly updates


BMI View:
After a contraction in consumer electronics device spending in 2015 when negative product trends, an economic slowdown and shekel depreciation all contributed to lower spending, we anticipate a modest recovery from 2016. The market is forecast to grow at a CAGR of 3.5% over 2016-2020 to USD3.3bn in 2020, with all three segments expected to return to growth from 2016. It is the computer segment that we expect to outperform over the medium term due to deferred purchases from 2015, low penetration of personal devices and strong income growth for higher earners in Israel envisaged by our country risk team. Meanwhile, AV spending will benefit from a more positive product cycle, with smart and Ultra-HD TV set upgrades countering price pressures evident in recent years - but the handset segment, which has outperformed since the launch of the iPhone, is expected to decelerate as a result of a depleted pool of potential first-time buyers.


Latest Updates & Industry Developments
- Computer Hardware Sales: USD1.0bn in 2016 to USD1.2bn in 2020, corresponding to a CAGR of 4.6% in US dollar terms. Overall, market growth will be subdued in volume terms, but our income analysis points to a significant opportunity at the premium end of the retail PC market.
- AV Sales: USD527mn in 2016 to USD603mn in 2020, at a CAGR of 3.4%. AV replacement spending contracted in 2015 in an environment of depreciation but performance will strengthen over medium term due to appreciation and upgrade to smart and Ultra-HD TV sets.
- Handset Sales: USD1.3bn in 2016 to USD1.5bn in 2020, a CAGR of 2.5%. The handset segment will grow much slower than prior to 2015 due to smartphone market saturation, but premium focused vendors could benefit from high-income earnings growth outperformance 2016-2020.

Table Of Contents

Israel Consumer Electronics Report Q2 2016
BMI Industry View ... 7
Latest Updates and Industry Developments . 7
SWOT 9
Consumer Electronics Market .. 9
Industry Forecast .. 11
Latest Updates ... 11
Structural Trends ... 11
Table: Consumer Electronics Overview (Israel 2014-2020) . 16
Industry Risk Reward Index . 17
Table: CE RRI Regional Score Breakdown, Q216 . . 18
Table: MEA Consumer Electronics Risk/Rewards Index, Q216 . 20
Market Overview ... 21
Recent Developments .. 21
Computers 21
Table: PC Sales (Israel 2014-2020) . . 21
AV Devices ... 27
Table: AV Sales (Israel 2014-2020) . . 27
Mobile Devices .. 32
Table: Mobile Communications (Israel 2014-2020) . 32
Competitive Landscape 37
International Companies . 37
Table: Apple . . 37
Table: Hewlett-Packard . . 38
Table: Intel . 39
Table: Samsung Electronics . 40
Local Companies ... 41
Table: PointGrab 41
Regulatory Development .. 42
Demographic Forecast . 44
Table: Population Headline Indicators (Israel 1990-2025) . . 45
Table: Key Population Ratios (Israel 1990-2025) 46
Table: Urban/Rural Population and Life Expectancy (Israel 1990-2025) . 46
Table: Population By Age Group (Israel 1990-2025) . . 47
Table: Population By Age Group % (Israel 1990-2025) . . 48
Methodology .. 49
Industry Forecast Methodology 49
Sector-Specific Methodology 50
Sources 50
Risk/Reward Index Methodology ... 51
Sector-Specific Methodology 52
Table: Consumer Electronics Risk/Reward Index Indicators 52
Table: Weighting Of Indicators . 53

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