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Summary
With a neutral stance during times of war and a reputation for being a peace loving nation, Switzerland has traditionally assigned only modest amounts of its budget to defense. With no major threat from any nation and people voting against the procurement of military equipment and increasing the military budget, the country is expected to register lower military budget growth rates, on par with historical numbers. In 2013, thegovernment increased its defense budget expenditure by 9.4% compared to the previous year, based on a planned equipment procurement program. The growth was triggered by the country's need to invest in military equipment and devices based on new age cutting-edge technologies, replacing outdated equipment. However, in 2014 the people voted against the procurement of fighter jets from Sweden, which resulted in a decline in military expenditure. Moreover, the Ministry of Defence announced in 2014 that, following the vote, the army budget for 2015 will be slashed and this resulted in a decline by 7.1% in 2015. Consequently, military expenditure is forecast to increase steadily, to US$5.2 billion in 2020, at a CAGR of 1.38%.

Key Findings
- Over the historic period, defense expenditure registered a decline of 0.96%, decreasing from US$5.1 billion in 2011 to US$4.9 billion in 2015

- Military expenditure, valued at US$5billion in 2016, is expected to increase to US$5.2billion by 2020, registering a CAGR of 1.38% over the forecast period

- Military expenditure will be driven by the procurement of better defense systems and participation in peace keeping and conflict resolution operations

- The Defense Ministry is expected to procure UAV's, multi-role aircraft MRO, and cyber security

Synopsis
Strategic Defense Intelligence's Swiss Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2020report offers detailed analysis with market size forecasts for 2016-2020. The factors that influence demand, key market trends, and challenges faced by industry participants are also covered.

In particular, it provides an in-depth analysis of the following:

- Defense industry market size from 2016-2020, including highlights of the demand drivers and growth stimulators. A snapshot of the country's expenditure and modernization patterns are provided

- Budget allocation and key challenges: insights into procurement schedules formulated within the country and a breakdown of the defense budget with respect to the army, navy, and air force. The key challenges faced by defense market participants within the country are also detailed

- Porter's five forces analysis: study the market characteristics by determining the bargaining power of suppliers, buyers, threat of substitution, intensity of rivalry, and barriers to entry

- Import and export dynamics: review the prevalent trends in the country's imports and exports over the last five years

- Market opportunities: identify the top five defense investment opportunities from 2015 to 2025

- Competitive landscape and strategic insights: including an overview of leading players, key alliances, strategic initiatives, and a brief financial analysis

Reasons To Buy
- Identify and track the global defense market and make regional comparisons to effectively target new revenue streams

- Understand the importance of being led by the defense ministries in the military procurement market and define your strategies with insight on what your customers really want by analyzing recent orders, technical specifications, and the country's expected investment pattern during 2016-2020

- Make correct business decisions based on a detailed analysis of the industry from 2016-2020, which includes the total competitive landscape of the sector with detailed profiles of the top domestic and foreign defense manufacturers along with information about their products, alliances, recent contract wins, and financial analysis

- Determine prospective investment areas by gaining an in-depth understanding of the industry in terms of market opportunities

- Channelize resources by identifying various military requirements that are expected to generate revenues across different sectors during 2016-2020

Table Of Contents

Future of the Swiss Defense Industry - Market Attractiveness, Competitive Landscape and Forecasts to 2020
Table of Contents
1 Introduction
1.1. What is this Report About?
1.2. Definitions
1.3. Summary Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.3.3. Conventions
1.4. SDI Terrorism Index
1.5. About SDI
1.6. About Strategic Defence Intelligence
2 Executive Summary
3 Market Attractiveness and Emerging Opportunities
3.1. Defense Market Size Historical and Forecast
3.1.1. Swiss defense expenditure to cumulatively value US$25.5 billion over the forecast period
3.1.2. Procurement of better defense systems and peace-support programs to drive defense expenditure
3.1.3. Defense expenditure as a percentage of GDP to decline during the forecast period
3.2. Analysis of Defense Budget Allocation
3.2.1. Capital expenditure share of the overall defense budget is expected to increase during the forecast period
3.2.2. Swiss defense capital expenditure expected to be US$8.1 billion during the forecast period
3.2.3. Swiss revenue expenditure expected to record a CAGR of 1.12% during the forecast period
3.2.4. Per-capita defense expenditure likely to increase during the forecast period
3.3. Homeland Security Market Size and Forecast
3.3.1. Switzerland is expected to invest US$6.0 billion on homeland security during the forecast period
3.3.2. Organized crime and terrorist financing are the major threats to homeland security
3.3.3. Switzerland faces a low threat level from foreign terrorist organizations
3.4. Benchmarking with Key Global Markets
3.4.1. Swiss defense expenditure is expected to remain modest during the forecast period
3.4.2. Switzerland's defense expenditure is expected to remain low compared to other leading spenders
3.4.3. Defense budget as a percentage of GDP expected to remain low on a global scale
3.4.4. Switzerland has a moderate per-capita defense expenditure
3.4.5. Switzerland faces negligible threat from foreign terrorist organizations
3.5. Market Opportunities: Key Trends and Growth Stimulators
3.5.1. Demand for UAV's expected to surge over the forecast period
3.5.2. Demand for Multi-Role Aircraft MRO to soar over the forecast period
3.5.3. Need for better cyber security to remain high in the coming years
4 Defense Procurement Market Dynamics
4.1. Import Market Dynamics
4.1.1. Defense imports expected to increase during the forecast period
4.1.2. Swiss defense sourced the majority of its arms from the US
4.1.3. Aircraft accounted for the majority of defense imports during 2010-2014
4.2. Export Market Dynamics
4.2.1. Swiss defense exports peaked in 2014 and registered their highest since 2008
4.2.2. Switzerland supplies defense equipment to a diverse consumer base
4.2.3. Aircraft accounted for the majority of the country's defense exports during 2010-2014
5 Industry Dynamics
5.1. Five Forces Analysis
5.1.1. Bargaining Power of Supplier: low to medium
5.1.2. Bargaining Power of Buyer: medium to high
5.1.3. Barrier to Entry: low to high
5.1.4. Intensity of Rivalry: medium to high
5.1.5. Threat of Substitution: medium to high
6 Market Entry Strategy
6.1. Market Regulation
6.1.1. Offset policy requires suppliers to invest 100% of the contract value into the Swiss economy
6.1.2. Swiss defense industry open to foreign direct investment
6.2. Market Entry Route
6.2.1. Foreign defense companies enter the market via acquisitions or alliances
6.2.2. Establishment of subsidiary or operating unit in Switzerland
6.2.3. Entering into joint ventures
6.3. Key Challenges
6.3.1. Switzerland's armed neutrality challenging for defense foreign companies
6.3.2. Economic instability to restrict defense expenditure
7 Competitive Landscape and Strategic Insights
7.1. Competitive Landscape Overview
7.2. Key Private Sector Operators
7.2.1. Pilatus Group: overview
7.2.2. Pilatus Group: defense products
7.2.3. Pilatus Group: recent announcements and strategic initiatives
7.2.4. Pilatus Group: alliances
7.2.5. Pilatus Group: recent contract awards
7.2.6. RUAG Defense: overview
7.2.7. RUAG Defense: products
7.2.8. RUAG Defense: recent announcements and strategic initiatives
7.2.9. RUAG Defense: alliances
7.2.10. RUAG Defense: recent contract awards
7.2.11. Thales: overview
7.2.12. Thales: products
7.2.13. General Dynamics European Land Systems: overview
7.2.14. General Dynamics European Land Systems: defense products
7.2.15. General Dynamics European Land Systems: recent announcements and strategic initiatives
7.2.16. General Dynamics European Land Systems: alliances
7.2.17. General Dynamics European Land Systems: recent contract wins
7.2.18. Rheinmetall Air Defense AG: overview
7.2.19. Rheinmetall Air Defense AG: products
7.2.20. Rheinmetall Air Defense AG: recent announcements and strategic initiatives
7.2.21. Rheinmetall AirDefense: alliances
7.2.22. Rheinmetall Air Defense AG: recent contract wins
7.2.23. Atos AG: overview
7.2.24. Atos AG: defense products
7.2.25. Meteolabor AG: overview
7.2.26. Meteolabor AG: products
8 Business Environment and Country Risk
8.1. Demographics and Social Statistics
8.1.1. Total Rural Population
8.1.2. Total Urban Population
8.1.3. Number of households
8.2. Economic Performance
8.2.1. GDP Per Capita
8.2.2. GDP, Current Prices
8.2.3. Consumer Price Index
8.2.4. Wholesale Price Index
8.2.5. Local Currency Unit per US$
8.2.6. Local Currency Unit per EUR
8.2.7. Lending Rate (%)
8.2.8. Deposit Rate (%)
8.2.9. Real Interest Rate (%)
8.2.10. Market Capitalization of Listed Companies
8.2.11. Market Capitalization of Listed Companies (% of GDP)
8.2.12. Government Cash Surplus/Deficit
8.2.13. Government Cash Surplus/Deficit as % of GDP
8.2.14. Central Government Debt
8.2.15. Central Government Debt as % of GDP
8.2.16. Goods exports as % of GDP
8.2.17. Goods imports as % of GDP
8.2.18. Goods Trade Surplus/Deficit as % of GDP
8.2.19. Service Imports as % of GDP
8.2.20. Service Exports as % of GDP
8.2.21. Service Trade Surplus/Deficit as % of GDP
8.2.22. Foreign Direct Investment
8.2.23. Net foreign direct investment as % of GDP
8.2.24. International reserves, including gold
8.3. Energy and Utilities
8.3.1. Conventional Thermal Electricity Net Generation
8.3.2. Hydroelectricity Net Generation
8.3.3. Nuclear Electricity Net Generation
8.3.4. Conventional Thermal Electricity Installed Capacity
8.3.5. Electricity Exports
8.3.6. Electricity Imports
8.3.7. Petroleum Consumption
8.3.8. Total Non-Hydro Renewable Electricity Net Generation
8.4. Infrastructure
8.4.1. Road, Total network
8.4.2. Rail Lines
8.4.3. Air transport, freight
8.5. Minerals
8.5.1. Mining, Manufacturing, Utilities Output
8.6. Technology
8.6.1. Patents Granted
8.7. Telecommunication
8.7.1. Telephone Lines
8.7.2. Telephone Lines Penetration Rate
9 Appendix
9.1. About SDI
9.2. Disclaimer



List of Tables
Table 1: Swiss Defense Expenditure (US$ billions), 2011-2015
Table 2: Swiss Defense Expenditure (US$ billions), 2016-2020
Table 3: Swiss Defense Expenditure (CHF billion), 2011-2015
Table 4: Swiss Defense Expenditure (CHF billion), 2016-2020
Table 5: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as Percentage of GDP Growth, 2011-2015
Table 6: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as Percentage of GDP Growth, 2016-2020
Table 7: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as Percentage of GDP Growth, 2011-2015
Table 8: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as Percentage of GDP Growth, 2016-2020
Table 9: Swiss Defense Budget Split Between Capital and Revenue Expenditure (%), 2011-2015
Table 10: Swiss Defense Budget Split Between Capital and Revenue Expenditure (%), 2016-2020
Table 11: Swiss Defense Capital Expenditure (US$ billion), 2011-2015
Table 12: Swiss Defense Capital Expenditure (US$ billion), 2016-2020
Table 13: Swiss Defense Revenue Expenditure (US$ billion), 2011-2015
Table 14: Swiss Defense Revenue Expenditure (US$ billion), 2016-2020
Table 15: Swiss Per-Capita Defense Expenditure (US$ millions), 2011-2015
Table 16: Swiss Per-Capita Defense Expenditure (US$ millions), 2016-2020
Table 17: Swiss Homeland Security Budget (US$ billion), 2011-2015
Table 18: Swiss Homeland Security Budget (US$ billion), 2016-2020
Table 19: Swiss Homeland Security Budget (CHF billion), 2011-2015
Table 20: Swiss Homeland Security Budget (CHF billion), 2016-2020
Table 21: Benchmarking with Key Markets - 2011-2015 vs. 2016-2020
Table 22: SDI Terrorism Index
Table 23: Offset Regulations in Switzerland
Table 24: Pilatus Group - Product Focus
Table 25: Pilatus Group: Alliances
Table 26: Pilatus Group: Recent Contract Awards
Table 27: RUAG Defense- Product Focus
Table 28: RUAG Defense: Alliances
Table 29: RUAG Defense: Recent Contract Awards
Table 30: Thales - Product Focus
Table 31: General Dynamics European Land Systems - Product Focus
Table 32: General Dynamics European Land Systems: Alliances
Table 33: General Dynamics European Land Systems: Recent Contract Wins
Table 34: Rheinmetall Air Defense AG - Product Focus
Table 35: Rheinmetall AirDefense: Alliances
Table 36: Rheinmetall Air Defense: Recent Contract Wins
Table 37: Atos AG - Product Focus
Table 38: Meteolabor AG - Product Focus

List of Figures
Figure 1: Swiss Defense Expenditure (US$ billions), 2011-2015
Figure 2: Swiss Defense Expenditure (US$ billions), 2016-2020
Figure 3: Swiss Defense Expenditure (CHF billion), 2011-2015
Figure 4: Swiss Defense Expenditure (CHF billion), 2016-2020
Figure 5: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as Percentage of GDP Growth, 2011-2015
Figure 6: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as a Percentage of GDP Growth, 2016-2020
Figure 7: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as Percentage of GDP Growth, 2011-2015
Figure 8: Swiss GDP Growth vs. Defense Expenditure Growth vs. Defense Expenditure as a Percentage of GDP Growth, 2016-2020
Figure 9: Swiss Defense Budget Split Between Capital and Revenue Expenditure (%), 2011-2015
Figure 10: Swiss Defense Budget Split Between Capital and Revenue Expenditure (%), 2016-2020
Figure 11: Swiss Defense Capital Expenditure (US$ billion), 2011-2015
Figure 12: Swiss Defense Capital Expenditure (US$ billion), 2016-2020
Figure 13: Swiss Defense Revenue Expenditure (US$ billion), 2011-2015
Figure 14: Swiss Defense Revenue Expenditure (US$ billion), 2016-2020
Figure 15: Swiss Per-Capita Defense Expenditure (US$ millions), 2011-2015
Figure 16: Swiss Per-Capita Defense Expenditure (US$ millions), 2016-2020
Figure 17: Swiss Homeland Security Budget (US$ billion), 2011-2015
Figure 18: Swiss Homeland Security Budget (US$ billion), 2016-2020
Figure 19: Swiss Defense Imports by Country (%), 2010-2014
Figure 20: Swiss Defense Imports by Category (%), 2010-2014
Figure 21: Swiss Defense Exports Trend (US$ Million), 2010-2014
Figure 22: Swiss Defense Exports by Country (%), 2010-2014
Figure 23: Swiss Defense Exports by Category (%), 2010-2014
Figure 24: Industry Dynamics Porter's Five Forces Analysis
Figure 25: Swiss Rural Population (In Millions), 2010-2019
Figure 26: Swiss Urban Population (In Millions), 2010-2019
Figure 27: Swiss Number of Households (In Millions), 2008-2017
Figure 28: Swiss GDP, Current Prices (US$ Billion), 2010-2019
Figure 29: Local Currency per US$, 2009-2018
Figure 30: Local Currency per EUR, 2008-2017
Figure 31: Lending Rate (%), 2002-2011
Figure 32: Deposit Rate (%), 2002-2011
Figure 33: Real Interest Rate (%), 2002-2011
Figure 34: Swiss Government Cash Surplus/Deficit (LCU Billion), 2001-2008
Figure 35: Swiss Government Cash Surplus/Deficit as % of GDP, 2000-2008
Figure 36: Swiss Central Government Debt (LCU Bn), 2001-2008
Figure 37: Swiss Central Government Debt as % of GDP, 2000-2008
Figure 38: Swiss Goods Exports as % of GDP, 2002-2011
Figure 39: Swiss Goods Imports as % of GDP, 2002-2011
Figure 40: Swiss Goods Trade Surplus/Deficit as % of GDP, 2002-2011
Figure 41: Swiss Service Imports as % of GDP, 2002-2011
Figure 42: Swiss Service Exports as % of GDP, 2002-2011
Figure 43: Swiss Service Trade Surplus/Deficit as % of GDP, 2002-2011
Figure 44: Swiss Foreign Direct Investment (US$ Billion), 2002-2011
Figure 45: Swiss Net foreign direct investment as % of GDP, 2002-2011
Figure 46: Swiss International reserves, including gold (US$ Billion), 2002-2011
Figure 47: Swiss Conventional Thermal Electricity Net Generation (Billion Kilowatt hours), 2002-2011
Figure 48: Swiss Hydroelectricity Net Generation (Billion Kilowatt hours), 2002-2011
Figure 49: Swiss Nuclear Electricity Net Generation (Billion Kilowatt hours), 2002-2011
Figure 50: Swiss Conventional Thermal Electricity Installed Capacity (Million Kilowatts), 2001-2010
Figure 51: Swiss Electricity Exports (Billion Kilowatt hours), 2002-2011
Figure 52: Swiss Electricity Imports (Billion Kilowatt hours), 2002-2011
Figure 53: Swiss Petroleum Consumption (Thousand Barrels Per Day), 2003-2012
Figure 54: Swiss Total Non-Hydro Renewable Electricity Net Generation (Billion Kilowatts), 2002-2011
Figure 55: Swiss Roadways (km), 2003-2010
Figure 56: Swiss Rail Lines (km), 2002-2011
Figure 57: Swiss Air transport freight (million ton-km), 2002-2011
Figure 58: Swiss Mining, Manufacturing, Utilities Output (US$ Billion), 2002-2011
Figure 59: Swiss Patents Granted, 2003-2012
Figure 60: Swiss Telephone Lines (In Million), 2002-2011
Figure 61: Swiss Telephone Lines Penetration Rate (Per 100 People), 2002-2011

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