Chinese electric bicycle manufacturers went through a painful ordeal in 2011. The circular for rectifying the electric bicycle industry issued by the Ministry of Public Security, the Ministry of Industry and Information Technology, the State Administration for Industry and Commerce, and General Administration of Quality Supervision, Inspection and Quarantine, the rising price of raw materials like lead-acid batteries and the slowly growing demand because of market saturation depressed the electric bicycle industry into low-speed development from a boom in 2010. The output of electric bicycles increased by only 4.8% YoY to 30.96 million units in 2011, with the growth rate slipping by 28 percentage points over 2010. The slow growth looks to continue into 2012.
Amid the overall industry downturn, the strong get stronger and the weak fade away, with the acceleration of industry consolidation. The leaders like Yadea, AIMA and Xinri have started to further expand the market share by virtue of their edges in capital, technology, production scale and brand influence, while a large number of small-sized firms see the squeezed market space and plummeting market share and may face merger or bankruptcy. As a whole, the industry also embraces golden opportunity for development, though the majority of enterprises encounter a crisis. Firstly, the quality of such components as battery and motor needs to be improved, and the energy-saving and environment-friendly features of Chinese electric bicycle products wait to be enhanced. Once these problems are addressed, the enterprises will rid themselves of the intense homogeneous competition, enhance their product profitability and effectively explore the international market; secondly, the uncertainty of domestic industrial policy and the imperfect management system hamper the industry development. As the State improves the management mechanism of electric bicycle and issues new standards for product quality, the Chinese electric bicycle industry will enjoy huge development space.
Along with the increasingly fierce competition, some manufacturers like Xinri and Aima began to tap into central market instead of focusing on the Yangtze River Delta and Bohai Economic Rim to seize the initiative. They tend to establish production bases closer to the consumer market, and Shangqiu, Henan and Xiangyang, Hubei are expected to become new manufacturing bases of electric bicycle.
The report not only introduces electric bicycle industry in China, Europe, the United States and Japan, but also highlights the electric bicycle business of 28 domestic manufacturers including Jiangsu Yadea, Jiangsu Xinri, AIMA Hi-tech, Shanghai Lima and Shandong Bidewen, etc.
Jiangsu Yadea, a famous electric bicycle producer in China, tops the ranking of China National Light Industry Council (CNLIC) electric bicycle industry for consecutive three years. Headquartered in Wuxi, Jiangsu, the company now owns four production bases in Wuxi, Cixi, Tianjin and Dongguan, and boasts annual capacity of nearly 6 million electric bicycles.
Jiangsu Xinri is one of the leading electric bicycle producers and has rapidly expanded its capacity in the past two years. Its production base, which is located in Xiangyang, Hubei and boasts annual capacity of 2 million electric bicycles, was officially put into operation in June 2011. Later in June 2012, its electric bicycle project with one-million capacity went into operation in Wuxi, when its total capacity amounted to 6 million electric bicycles per year.
AIMA Hi-tech is another leader in Chinese electric bicycle industry. It has built up new bases in Dongguan and Shangqiu in the recent two years, with both its capacity and sales volume rapidly expanding. In 2011, its electric bicycle led the industry in terms of sales volume which reached 2.6 million.
Sporting Goods Industry in China
Table of Contents
1. Overview of China Electric Bicycle Industry
1.1 Definition
1.2 Position
1.2.1 Position in the World
1.2.2 Position in China
1.3 Characteristics
2 International Environment of China Electric Bicycle Industry
2.1 Global Electric Bicycle Development
2.2 Japanese Market
2.3 US Market
2.4 EU Market
Summary
3. Status Quo of Chinese Electric Bicycle Market
3.1 Development Environment
3.1.1 Macroeconomic Environment
3.1.2 Industrial Policies
3.2 Output & Sales Volume
3.2.1 Output
3.2.2 Sales Volume
3.2.3 Quantity
3.3 Export
3.4 Competition Pattern
3.4.1 Enterprise Competition
3.4.2 Brand Competition
3.4.3 Price Competition
3.4.4 Products Competition
3.5 Marketing Channel
3.6 Problems
3.6.1 Quality
3.6.2 After-sales Service
Summary
4. Major Production Areas of China Electric Bicycle Industry
4.1 Tianjin
4.1.1 Development Environment
4.1.2 Production
4.1.3 Market Competition
4.1.4 Development Prospects
4.2 Jiangsu
4.2.1 Production
4.2.2 Wuxi Production Base
4.3 Zhejiang
4.3.1 Production
4.3.2 Taizhou Production Base
4.4 Shandong
4.4.1 Overview of Development
4.4.2 Yinan Production Base
4.4.3 Changle Production Base
4.5 Shanghai
Summary
5. Key Chinese Manufacturers
5.1 Qingdao Aucma Co., Ltd
5.1.1 Profile
5.1.2 Operation
5.1.3 Subsidiaries
5.1.4 Electric Bicycle Business
5.1.5 R&D
5.2 Shenzhen China Bicycle Company (Holdings) Limited
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.3 Zhonglu Co., Ltd
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.4 Jinshan Development & Construction Co., Ltd
5.4.1 Profile
5.4.2 Operation
5.5 Jiangsu Xinri E-Vehicle Co., Ltd
5.5.1 Profile
5.5.2 Operation
5.5.3 Production Base
5.6 Jiangsu Yadea Technical Development Co., Ltd
5.6.1 Profile
5.6.2 Operation
5.6.3 Production Base
5.7 Luyuan Group
5.7.1 Profile
5.7.2 Operation
5.7.3 Capacity Expansion
5.8 GIANT (China) Co. Ltd
5.8.1 Profile
5.8.2 Operation
5.9 Shandong Bidewen Power Technology Co., Ltd
5.9.1 Profile
5.9.2 Operation
5.9.3 Capacity Expansion
5.10 Nanjing Daluge Hi-Tech Stock Co., Ltd.
5.10.1 Profile
5.10.2 Operation
5.10.3 R&D
5.11 Tianjin Feita Bicycle Co., Ltd
5.11.1 Profile
5.11.2 Operation
5.12 Suzhou Wuzhong District Heping Industry Co., Ltd
5.12.1 Profile
5.12.2 Operation
5.12.3 Capacity Expansion
5.13 Tianjin Battle Electric Bicycle Co., Ltd
5.14 Shandong Incalcu Group Co., Ltd
5.15 Wuxi Opai Electric Vehicle Co., Ltd
5.15.1 Profile
5.15.2 Capacity Expansion
5.16 Tianjin Flying Pigeon Electric Bicycle Manufacture Co., Ltd
5.17 Zhejiang Lanbei Vehicle Co., Ltd
5.17.1 Profile
5.17.2 Operation
5.18 Shanghai Lima Electric Vehicle Manufacturing Co., Ltd
5.18.1 Profile
5.18.2 Innovation Capability
5.18.3 Capacity Expansion
5.19 Shanghai Wolong Electric Bicycle Co., Ltd
5.19.1 Profile
5.19.2 Operation
5.19.3 Strategies
5.20 Tianjin Jianwei Electric Bicycle Co., Ltd
5.20.1 Profile
5.20.2 Operation
5.21 Changzhou Hongdu E-Bicycle Co., Ltd.
5.21.1 Profile
5.21.2 Operation
5.22 AIMA HI-TECH
5.22.1 Profile
5.22.2 Capacity Expansion
5.23 Lvneng Electric Bicycle Technology Development Co., Ltd
5.23.1 Profile
5.23.2 Operation
5.24 Shenzhen Shenling Car Co., Ltd
5.24.1 Profile
5.24.2 Capacity Expansion
5.24.3 R&D
5.25 Others
5.25.1 Changzhou Supaq Electric Bicycle Co., Ltd
5.25.2 Jiangsu Tianjue Motor Vehicle Technology Co., Ltd
5.25.3 Tianjin Taifeng Birdie Electric Vehicle Co., Ltd
5.25.4 Zhejiang Xinyue Electric Bicycle Co., Ltd
Summary
Selected Charts
Major Indicators of China Electric Bicycle Industry, Jan.-Mar.2011
Output of Electric Bicycle Worldwide, 2005-2015E
Sales Volume and Market Size of Electric Bicycles in Japan, 2001-2020E
Sales Volume and Market Size of Electric Bicycles in the U.S., 2005-2020E
Sales Volume of Electric Bicycles in the Netherlands, 2008-2012
Sales Volume of Electric Bicycles of Top 5 Dutch Manufacturers, 2011
Per Capita Disposable Income in China, 2004-2011
Electric Bicycle Output in China, 2004-2015E
Sales Volume of Electric Bicycles in China, 2006-2015E
Ownership of Electric Bicycles in China, 2006-2015E
Export Volume and Average Price of Electric Bicycles in China, 2008 -2012
Export Volume and Value of Electric Bicycles Exported by China (by Destination), Jan.-Jun. 2012
Top 10 Enterprises in China’s Electric Bicycle Industry, 2010-2011
Main Bid Winners for “China Electric Bicycle Going to the Countryside” Project
Top 10 Electric Bicycle Producers for “China Home Appliances Going to the Countryside” Project by Quantity of Bid-winning Products
Sales Volume of Top 10 Electric Bicycle Brands in China, 2011
WTP (Willingness to Pay) of Consumers in China by Electric Bicycle Type, 2011
Product Structure of Electric Bicycle in China, 2006-2012
Sales Volume of Lithium Battery Electric Bicycles in China by Region, 2006-2012
Output and Sales Volume of Electric Bicycles in China, 2006-2015E
Output of Electric Bicycles in 14 Provinces in China, 2011
Output of Electric Bicycles in Tianjin, 2006-2015E
Product Structure of Electric Bicycles in Tianjin by Battery Type, 2011
Output of Top 10 Branded Electric Bicycles in Tianjin, 2011
Market Share of Electric Bicycle Manufacturers in Tianjin, 2011
Output of Electric Bicycles in Jiangsu, 2006-2015E
Capacity of Major Electric Bicycle Producers in Wuxi, 2012
Output of Electric Bicycles in Zhejiang, 2006-2015E
Capacity of Electric Bicycle Enterprises in Taizhou, 2012
Output and Output Value of Electric Bicycles in Yinan, 2010-2015E
Output of Electric Bicycles in Shanghai, 2009-2015E
Market Share of Electric Bicycles in Major Provinces in China by Output, 2011
Revenue and Net Income of Aucma, 2008-2015E
Major Subsidiaries of Aucma
Revenue and Net Income of Aucma (Yinan), 2008-2011
Revenue and Net Income of Qingdao Aucma, 2008-2011
Revenue and Gross Margin of Aucma Electric Bicycle Business, 2008-2015E
Revenue and Net Income of China Bicycle, 2008-2015E
Revenue of Shenzhen China Bicycle by Product, 2008-2012
Revenue of Shenzhen China Bicycle by Region, 2008-2012
Gross Margin of Shenzhen China Bicycle by Region, 2008-2012
Revenue and Net Income of Zhonglu, 2008-2015E
Revenue of Zhonglu by Product, 2008-2012
Revenue of Zhonglu by Region, 2008-2012
Gross Margin of Zhonglu by Product, 2008-2012
Revenue and Net Income of Jinshan, 2008-2015E
Revenue of Jinshan from Bicycles and Parts (including Electric Bicycles), 2008-2012
Major Subsidiaries of Jinshan
Electric Bicycle Output of Jiangsu Xinri, 2004-2015E
Capacity of Electric Bicycle Production Bases of Jiangsu Xinri, 2012
Sales Volume of Electric Bicycles of Jiangsu Yadea, 2006-2015E
Yadea’s Production Bases and Their Capacity, 2012
Revenue of Luyuan, 2006-2015E
Electric Bicycle Output of Luyuan, 2006-2015E
Revenue of GIANT (China), 2004-2009
Revenue of Bidewen, 2004-2009
Capacity of Bidewen’s Electric Bicycle Production Bases, 2012
Revenue of Nanjing Daluge, 2004-2008
Revenue of Tianjin Feita, 2004-2009
Revenue of Suzhou Wuzhong District Heping Industry, 2006-2011
Electric Bicycle Capacity Expansion Plan of Suzhou Wuzhong District Heping Industry, 2011-2012
Revenue of Tianjin Battle, 2004-2008
Revenue of Shandong Incalcu, 2005-2008
Wuxi Opai’s Production Bases and Their Capacity, 2012
Revenue of Tianjin Flying Pigeon, 2004-2009
Revenue of Zhejiang Lanbei, 2005-2012
Key Electric Bicycle Projects of Shanghai Lima, 2011-2012
Shanghai Lima’s Production Bases and Their Capacity, 2012
Production Lines and Capacity of Tianjin Jianwei’s Manufacturing Bases, 2012
Electric Bicycle Capacity of Changzhou Hongdu, 2006-2012
AIMA’s Production Bases and Their Capacity, 2012
Capacity of Shenzhen Shenling’s Electric Bicycle Production Bases, 2012
Production Lines and Capacity of Changzhou Supaq’s Manufacturing Bases, 2012
Electric Bicycle Capacity of Zhejiang Xinyue, 2005-2012
Capacity and Production Bases of Major Electric Bicycle Manufacturers in China, 2012
