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Comic Book Publishing


Comic books are largely considered a form of discretionary entertainment; therefore, revenue for the industry suffered over the past five years as consumer incomes fell during the recession. Since 2012, however, publishers have benefited not only from rising disposable incomes, but also from the shift to digital book formats and demand from movie theaters. The industry will continue growing through the next five years, but competition from other forms of entertainment is forecast to intensify.
This industry publishes comic books, graphic novels and related magazines. Industry operators include well-known companies like DC and Marvel, as well as independent comic and graphic novel publishers. The industry does not include revenue from online-only publishers or from licensing agreements for movies and merchandise.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table Of Contents

Comic Book Publishing in the US - Industry Market Research Report
TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Marvel Entertainment
DC Comics
Image Comics Inc.

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