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Internet Radio Broadcasting - Industry Market Research Report

  • June 2016
  • -
  • Ibisworld
  • -
  • 35 pages

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Mixed signals: Online radio's growth will stall in response to increasingly popular on-demand streaming music services



Abstract

Internet Radio Broadcasting

The Internet Radio Broadcasting industry experienced rapid growth during the past five years due to growing mobile internet usage and changing consumer preferences. In particular, the rise of smartphones provided a medium for consumers to easily access online media on the go, which has fueled internet radio consumption. Moreover, the industry will continue to grow over the five years to 2021, albeit at a slower rate than the previous five years as the internet radio user base reaches saturation. Strong growth in mobile internet connections and a continued shift in consumer preferences to streaming music online and cloud services will fuel industry growth. Furthermore, rising consumer disposable income will increase consumer willingness to pay for discretionary entertainment, which will create stronger revenue growth from both advertising and premium account revenue streams.

Industry operators provide online streaming media distribution, including music and other audio programming. This industry only includes operators that control music recommendation and noninteractive internet radio platforms and generate revenue through subscription and advertising. This industry does not include subscription-based, on-demand online music streaming services.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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