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Baby Products Market Update 2013

  • September 2013
  • -
  • Key Note Publications Ltd

Executive Summary

The birth rate in the UK has been rising in recent years, although it is still below the recommended European average of 2.1 live births per woman, which is needed to supplement the European population. In England and Wales, the total fertility rate stood at 1.93 in 2011, up from 1.77 in 2005 and 1.63 in 2001. The increase in total fertility rate (TFR) has helped to boost demand for baby products. National Statistics estimated that, between 2008 and 2010, the UK population of children aged 2 years old and below increased by 6.8%. It projected a further growth of 0.9% and 1.8%, respectively, for 2011 and 2012.

Table Of Contents

Baby Products Market Update 2013
Foreword
Executive Summary
Introduction
BACKGROUND
DEFINITION
Disposable Nappies
Baby Transport and Nursery Furniture
Baby Monitors, Home Safety Equipment and Feeding Equipment
Strategic Overview
MARKET BACKGROUND
Demographic and Social Factors
Baby Products and Fashion
Trade Associations
MARKET SIZE
DISTRIBUTION
COMPETITIVE STRUCTURE
MARKETING AND ADVERTISING
Main Media Advertising
Direct Marketing
Sampling
Parenting Magazines
THE CONSUMER
MARKET FORECASTS
Disposable Nappies
BACKGROUND
Alternatives to Disposable Nappies
Real Nappy Week
MARKET SIZE
SUPPLIERS
DISTRIBUTION
RECENT DEVELOPMENTS
MARKETING AND ADVERTISING
Baby Transport and Nursery Furniture
BACKGROUND
MARKET SIZE
Baby Transport
Nursery Furniture
SUPPLIERS
DISTRIBUTION
RECENT DEVELOPMENTS
MARKETING AND ADVERTISING
Baby Monitors, Home Safety Equipment and Feeding Equipment
BACKGROUND
MARKET SIZE
SUPPLIERS
DISTRIBUTION
RECENT DEVELOPMENTS
Baby Monitors
Feeding Equipment
MARKETING AND ADVERTISING
PEST Analysis
POLITICAL FACTORS
Changes to Benefits
Government Incentives to Encourage the Use of Real Nappies
ECONOMIC FACTORS
SOCIAL FACTORS
Demographic Trends
Ethical Consumers
TECHNOLOGICAL FACTORS
Product Innovation
The Internet and Social Networking
Consumer Dynamics
DISPOSALE NAPPIES
Household Use of Disposable Nappies
By Product Type
The Future
DEMOGRAPHIC TRENDS
FORECASTS TO
Disposable Nappies
Baby Transport and Nursery Furniture
Baby Monitors, Home Safety Equipment and Feeding Equipment
MARKET GROWTH
FUTURE TRENDS
Further Sources
Publications
General Sources
Government Publications
Other Sources
Understanding Consumer Survey Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports

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