Product Synopsis

• “Latest Trends and Key Issues in Russia Retail Packaging Market" is a detailed industry report providing comprehensive analysis of the emerging trends and opportunities in Russian packaging market.
• The report is a result of a thorough analysis of consumer trends, packaging manufacturing trends and packaging innovation within Russia consumer packaged goods market. The report provides both qualitative and quantitative insights into each of the packaging materials– Flexible, Glass, Rigid Plastic, Rigid Metaland Paper & Board.
• The report includes detailed tables and charts to provide a comprehensive understanding of packaging consumption to clearly establish market trends, packaging dynamics and areas of future growth potential.
• It provides an overview of the competitive landscape of Russia packaging sector with an analysis of the key market leaders including a snap shot of major deals

Introduction and Landscape

Why was the report written?
Packaging companies and retailers seek the latest information on consumer trends and opportunities to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the CPG market.

What is the current market landscape and what is changing?
As consumer product demand evolves the dynamics between different packaging types also develops—favouring some packaging types and formats, and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.

What are the key drivers behind recent market changes?
The differential growth across different packaging materials and formats drive fundamental shifts in the market. These differentials result from various factors such as changing consumer preferences, regulatory compliance, and innovation within the packaging market.

What makes this report unique and essential to read?
The report is a unique combination of in-depth qualitative analysis and authoritative packaging data for the years 2007–2017. Each packaging material has detailed data break up by packaging type, closure material, closure type, outer material, and outer type.

Key Features and Benefits

Comprehensive coverage of the key consumer trends affecting the CPG market. Markets covered include alcoholic drinks, food, health & beauty, home improvement, household care, non-alcoholic drinks, pet care, and tobacco & tobacco products

Detailed analysis of each packaging material providing detailed break up including pack types, closures, and outers.

Provides key manufacturing and innovation trends in the packaging industry.

Highlights the key regulatory framework governing the Russia packaging industry.

Overview of the competitive landscape in Russia packaging industry including key players in each of the packaging material segments and major deals.

Key Highlights

With increasing number of single parent and single-person households, there is an increase in demand for smaller sized packs. Increases in single parent households, driven by the growing divorce rates, account for more than one-fourth of the population. The young population take up smaller sized packs for on-the-go consumption, while the elderly take such products for small portion controlled consumption.

Owing to lower unemployment rate, there is a rise in disposable income of Russian consumers. With the rise in middle class population, there is an increase in demand for premium products, or products that meet their aspiration desires. In addition, consumers are likely to indulge in impulse buying.

As the Russian population grows increasingly older, there is a change in consumption patterns; demand for convenient packaging is on the rise. The Packaging Industry in Russia has a significant opportunity to develop products with specific benefits, meeting the needs to the aging population; these include easy-to-open, re-sealable packs, and packs with longer shelf life and clearer labeling.

Packaging manufacturers have shown a strong inclination towards producing eco-friendly products, thereby reducing carbon footprints. They are replacing traditional pack formats with new packaging materials that are lightweight and offer 100% recyclability. For instance PivovarinnyZavodSamkoishas begun to offer its beer in a Plastic keg, instead of Metal Keg/Drum.

In Russia, women significantly outnumber men in terms of population, and with growing purchasing power, they have become the key decision makers in Russian households. Package designs that appeal to women are gaining importance in the Russian market. The use of bright color and aesthetics in packaging will help to extend product appeal for women consumer.

Table Of Contents

1 Executive Summary
2 Overview of Russia Packaging Market
3 Consumer Drivers
3.1 Older population, immigrants and women are key consumer groups in Russia
3.1.1 An aging population and increasing number of smaller households are driving demand for smaller pack formats
3.1.2 Immigrant population create diverse consumer groups with specific product and packaging requirements
3.1.3 The high proportion of women in the Russian population means products require a differential marketing strategy
3.2 Good employment prospects and a growing middle class will drive the retail market
3.2.1 A declining unemployment rate favors consumer goods market
3.2.2 Growth in the retail market provides new opportunities for packaging manufacturers
3.3 Experimentation and westernization are new characteristics of Russian consumers
3.3.1 Consumers need products that meets their experience seeking behavior
3.3.2 Increasing Westernization will exhibit its influence on product as well as packaging development
3.3.3 Increasing beauty consciousness to drive growth in Russian cosmetics industry
4 Market Dynamics
4.1 Overview
4.1.1 Russia Packaging by Material
4.1.2 Russia Packaging by Market
4.1.3 Russia Packaging by Type
4.2 Flexible Packaging
4.2.1 Overall Flexible Packaging Market
4.2.2 Number of Flexible Packaging Packs by Market
4.2.3 Number of Flexible Packaging Packs by Type
4.2.4 Number of Flexible Packaging Packs by Closure Material
4.2.5 Number of Flexible Packaging Packs by Closure Type
4.2.6 Number of Flexible Packaging Packs by Outer Material
4.2.7 Number of Flexible Packaging Packs by Outer Type
4.3 Paper and Board
4.3.1 Overall Paper and Board Packaging Market
4.3.2 Number of Paper and Board Packs by Market
4.3.3 Number of Paper and Board Packs by Type
4.3.4 Number of Paper and Board Packs by Closure Material
4.3.5 Number of Paper and Board Packs by Closure Type
4.3.6 Number of Paper and Board Packs by Outer Material
4.3.7 Number of Paper and Board Packs by Outer Type
4.4 Rigid Plastics
4.4.1 Overall Rigid Plastic Packaging Market
4.4.2 Number of Rigid Plastic Packs by Market
4.4.3 Number of Rigid Plastic Packs by Type
4.4.4 Number of Rigid Plastic Packs by Closure Material
4.4.5 Number of Rigid Plastic Packs by Closure Type
4.4.6 Number of Rigid Plastic Packs by Outer Material
4.4.7 Number of Rigid Plastic Packs by Outer Type
4.5 Rigid Metal
4.5.1 Overall Rigid Metal Packaging Market
4.5.2 Number of Rigid Metal Packs by Market
4.5.3 Number of Rigid Metal Packs by Type
4.5.4 Number of Rigid Metal Packs by Closure Material
4.5.5 Number of Rigid Metal Packs by Closure Type
4.5.6 Number of Rigid Metal Packs by Outer Material
4.5.7 Number of Rigid Metal Packs by Outer Type
4.6 Glass
4.6.1 Overall Glass Packaging Market
4.6.2 Number of Glass Packs by Market
4.6.3 Number of Glass Packs by Type
4.6.4 Number of Glass Packs by Closure Material
4.6.5 Number of Glass Packs by Closure Type
4.6.6 Number of Glass Packs by Outer Material
4.6.7 Number of Glass Packs by Outer Type
5 Packaging Design and Manufacturing Trends
5.1 Key Design Trends
5.1.1 Russian retail market witness increasing demand for convenient packaging
5.1.2 Sustainable environmentally-friendly packaging
5.1.3 Russian consumers exhibit preference for smaller and convenient pack formats
5.1.4 Premium packaging as a strategic tool improve shelf impact
5.1.5 Packaging firms need to more closely align themselves with manufacturers' needs
5.2 Key Manufacturing Trends
5.2.1 Plastic films are gaining popularity in the Russian Food market
5.2.2 Pouches are replacing traditional packaging formats
5.2.3 Caps and closure demand in Russia to witness strong growth
5.2.4 Difficulties in raw material procurement are driving up costs
6 Regulatory Environment
6.1 Overview
6.2 Key Directives and Laws
6.2.1 Packaging Regulations and Standards
7 Competitive Landscape
7.1 Competitive Landscape by Packaging Material
7.1.1 Glass
7.1.2 Metal
7.1.3 Paper and Board
7.1.4 Rigid Plastics
7.1.5 Flexible Packaging
7.2 Key Companies in the Russian Packaging Industry
7.3 Key Financial Deals
8 Appendix
8.1 What is this Report About?
8.2 Time Frame
8.3 Product Category Coverage
8.4 Packaging Definitions
8.4.1 Primary Packaging Container
8.4.2 Primary Packaging Closure
8.4.3 Primary Packaging Outer
8.5 Methodology
8.5.1 Overall Research Program Framework
8.6 About Canadean
8.7 Disclaimer

List of Tables

Table 1: Number of women per 1,000 males of corresponding age (in thousands)
Table 2: Total Market Value Influenced by the Aspiration Consumer Trend (RUB Million), 2012
Table 3: Russia online retail sales (RUB Billion) and online retail sales penetration (%) in the Food and Grocery sector, 2007-2017
Table 4: Total Market Value Influenced by the Experience Seeking Consumer Trend (RUB Million), 2012
Table 5: Russia Packaging by Material (Number of Packs, Million), 2007, 2012 and 2017
Table 6: Russia Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 7: Russia Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 8: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2007-2017
Table 9: Russia Flexible Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 10: Russia Flexible Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 11: Russia Flexible Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 12: Russia Flexible Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 13: Russia Flexible Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 14: Russia Flexible Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 15: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2007-2017
Table 16: Russia Paper and Board Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 17: Russia Paper and Board Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 18: Russia Paper and Board Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 19: Russia Paper and Board Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 20: Russia Paper and Board Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 21: Russia Paper and Board Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 22: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2007-2017
Table 23: Russia Rigid Plastic Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 24: Russia Rigid Plastic Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 25: Russia Rigid Plastic Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 26: Russia Rigid Plastic Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 27: Russia Rigid Plastic Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 28: Russia Rigid Plastic Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 29: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2007-2017
Table 30: Russia Rigid Metal Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 31: Russia Rigid Metal Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 32: Russia Rigid Metal Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 33: Russia Rigid Metal Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 34: Russia Rigid Metal Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 35: Russia Rigid Metal Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 36: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2007-2017
Table 37: Russia Glass Packaging by Market (Number of Packs, Million), 2007, 2012 and 2017
Table 38: Russia Glass Packaging by Type (Number of Packs, Million), 2007, 2012 and 2017
Table 39: Russia Glass Packaging by Closure Material (Number of Packs, Million), 2007, 2012 and 2017
Table 40: Russia Glass Packaging by Closure Type (Number of Packs, Million), 2007, 2012 and 2017
Table 41: Russia Glass Packaging by Outer Material (Number of Packs, Million), 2007, 2012 and 2017
Table 42: Russia Glass Packaging by Outer Type (Number of Packs, Million), 2007, 2012 and 2017
Table 43: Key Financial Deals in Russia Packaging, 2012-2013
Table 44: Product Category Coverage
Table 45: Primary Packaging Container Materials
Table 46: Primary Packaging Container Types
Table 47: Primary Packaging Closure Materials
Table 48: Primary Packaging Closure Types
Table 49: Primary Packaging Outer Materials
Table 50: Primary Packaging Outer Types

List of Figures

Figure 1: Market share of packaging materials (%), 2012
Figure 2: Russian population split by age group, 2012
Figure 3: The household composition in Russia 2010
Figure 4: Products that are targeted at specific ethnic and religious groups in Russia
Figure 5: Gender ratio in BRICS nations
Figure 6: Russian products targeted at women
Figure 7: Unemployment rate in Russia, 2009-2013
Figure 8: Total Market Value Influenced by the Aspiration Consumer Trend (RUB Million)
Figure 9: Retail market sales in Russia
Figure 10: Online Sales and Online Penetration of Food and Grocery is growing in Russia
Figure 11: Total Market Value Influenced by the Experience Seeking Consumer Trend (RUB Million), 2012
Figure 12: Packaging Designs a mixture of western trends and Russian tradition
Figure 13: Global manufacturers are increasingly marketing their products to male consumers
Figure 14: Russia Packaging by Material (Number of Packs, Million), 2007-2017
Figure 15: Sectors by Packaging Material with the Four Highest Growth Rates (%), 2007-2017
Figure 16: Sectors by Packaging Material with the Four Lowest Growth Rates (%), 2007-2017
Figure 17: Number of Flexible Packaging Units (Millions) and Annual Growth (%), 2007-2017
Figure 18: Sectors with the Largest Market Share Gains and Losses in Russia Flexible Packaging, 2007-2017
Figure 19: Packaging Types with the Largest Market Share Gains and Losses in Russia Flexible Packaging, 2007-2017
Figure 20: Closure Types with the Largest Market Share Gains and Losses in Russia Flexible Packaging, 2007-2017
Figure 21: Number of Paper and Board Packaging Units (Millions) and Annual Growth (%), 2007-2017
Figure 22: Sectors with the Largest Market Share Gains and Losses in Russia Paper and Board Packaging, 2007-2017
Figure 23: Packaging Types with the Largest Market Share Gains and Losses in Russia Paper and Board Packaging 2007-2017
Figure 24: Closure Types with the Largest Market Share Gains and Losses in Russia Paper and Board Packaging, 2007-2017
Figure 25: Number of Rigid Plastic Packaging Units (Millions) and Annual Growth (%), 2007-2017
Figure 26: Sectors with the Largest Market Share Gains and Losses in Russia Rigid Plastic Packaging, 2007-2017
Figure 27: Packaging Types with the Largest Market Share Gains and Losses in Russia Rigid Plastic Packaging, 2007-2017
Figure 28: Closure Types with the Largest Market Share Gains and Losses in Russia Rigid Plastic Packaging, 2007-2017
Figure 29: Outer Types with the Largest Market Share Gains and Losses in Russia Rigid Plastic Packaging, 2007-2017
Figure 30: Number of Rigid Metal Packaging Units (Millions) and Annual Growth (%), 2007-2017
Figure 31: Sectors with the Largest Market Share Gains and Losses in Russia Rigid Metal Packaging, 2007-2017
Figure 32: Packaging Types with the Largest Market Share Gains and Losses in Russia Rigid Metal Packaging, 2007-2017
Figure 33: Closure Types with the Largest Market Share Gains and Losses in Russia Rigid Metal Packaging, 2007-2017
Figure 34: Number of Glass Packaging Units (Millions) and Annual Growth (%), 2007-2017
Figure 35: Sectors with the Largest Market Share Gains and Losses in Russia Glass Packaging, 2007-2017
Figure 36: Closure Type with the Largest Market Share Gains and Losses in Russia Glass Packaging, 2007-2017
Figure 37: Outer Type with the Largest Market Share Gains and Losses in Russia Glass Packaging, 2007-2017
Figure 38: Nestle's Maggi Obed De LuxeFlexible Pouch converts into a bowl for ease of use
Figure 39: Innovative packaging that cooks egg without using water
Figure 40: Plastic Kegs for Beer Packaging
Figure 41: Rexam's environment friendly beer can
Figure 42: Convenient packaging formats in Juice and Packaged Water segment
Figure 43: Redesigned packaging formats to gain consumer attention in the retail shelf
Figure 44: Key concerns of consumer goods manufacturers and packaging manufacturers, 2013
Figure 45: Flexible packaging across different product categories in the Russian FMCG market
Figure 46: Pouch are gaining popularity in the Russian retail market
Figure 47: Crude Oil prices have risen sharply since 2003, and are forecast to remain high
Figure 48: Russia Packaging competitive landscape 2012
Figure 49: Methodology

Companies Mentioned

Amcor, Rexam, UC Rusal, Saint Gobain, JSC Smerdomsky Glass Works, Mayr -MelnhofKarton AG, EloPak, Jokey Plastik, ILIM Group, AR Carton, Stora Enso, Rasko, Euro plast, Tetra Pack, Anadolu Cam Sanayii A.S, Danaflex CJSC, Rus-Glass

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