Product Synopsis

The Future of the Personal Hygiene Market in Venezuela to 2017 is the result of Canadean’s extensive market research. The report presents detailed analysis on the Personal Hygiene consumption trends in Venezuela, historic and forecast Personal Hygiene consumption volumes and values at market and category level, brand share and distribution channel data. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Personal Hygiene sales overall and to know which categories and segments are showing growth in the coming years.

Introduction and Landscape

Why was the report written?
• This report provides authoritative and granular data on the Personal Hygiene market in Venezuela and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.

• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.

• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?
This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in Venezuela Personal Hygiene market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits

Detailed category coverage is provided, covering three product segments that include: Anti-Perspirants & Deodorants, Bath & Shower Products, Soap.

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Table Of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Venezuela Personal Hygiene Market Analysis, 2007-17
2.1 Personal Hygiene Value Analysis, 2007-17
2.1.1 Overall Personal Hygiene Market Value, 2007-17
2.1.2 Personal Hygiene Market Value by Category, 2007-17
2.1.3 Market Growth Dynamics by Value - Personal Hygiene, 2007-17
2.2 Personal Hygiene Volume Analysis, 2007-17
2.2.1 Overall Personal Hygiene Market Volume, 2007-17
2.2.2 Per-Capita Consumption - Personal Hygiene, 2007-17
2.2.3 Personal Hygiene Market Volume by Category, 2007-17
2.2.4 Market Growth Dynamics by Volume - Personal Hygiene, 2007-17
3 Venezuela Anti-Perspirants and Deodorants Market Analysis, 2007-17
3.1 Anti-Perspirants and Deodorants Value Analysis, 2007-17
3.1.1 Anti-Perspirants and Deodorants Market by Value, 2007-17
3.1.2 Average Consumer Price/Unit - Anti-Perspirants and Deodorants, 2007-17
3.1.3 Anti-Perspirants and Deodorants Market Value by Segments, 2007-17
3.2 Anti-Perspirants and Deodorants Volume Analysis, 2007-17
3.2.1 Anti-Perspirants and Deodorants Market by Volume, 2007-17
3.2.2 Anti-Perspirants and Deodorants Market Volume by Segments, 2007-17
3.3 Market Growth Dynamics - Anti-Perspirants and Deodorants, 2007-17
3.3.1 Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2007-17
3.3.2 Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2007-17
3.4 Aerosol Anti-Perspirant Analysis, 2007-17
3.4.1 Aerosol Anti-Perspirant Market by Value, 2007-17
3.4.2 Aerosol Anti-Perspirant Market by Volume, 2007-17
3.5 Body Spray Analysis, 2007-17
3.5.1 Body Spray Market by Value, 2007-17
3.5.2 Body Spray Market by Volume, 2007-17
3.6 Deodorant Creams Analysis, 2007-17
3.6.1 Deodorant Creams Market by Value, 2007-17
3.6.2 Deodorant Creams Market by Volume, 2007-17
3.7 Deodorant Gel Analysis, 2007-17
3.7.1 Deodorant Gel Market by Value, 2007-17
3.7.2 Deodorant Gel Market by Volume, 2007-17
3.8 Roll-On Deodorants Analysis, 2007-17
3.8.1 Roll-On Deodorants Market by Value, 2007-17
3.8.2 Roll-On Deodorants Market by Volume, 2007-17
3.9 Sticks and Solids Analysis, 2007-17
3.9.1 Sticks and Solids Market by Value, 2007-17
3.9.2 Sticks and Solids Market by Volume, 2007-17
3.1 Anti-Perspirants and Deodorants Brand Analysis, 2009-12
3.11 Anti-Perspirants and Deodorants Distribution Channel Analysis, 2009-12
4 Venezuela Bath and Shower Products Market Analysis, 2007-17
4.1 Bath and Shower Products Value Analysis, 2007-17
4.1.1 Bath and Shower Products Market by Value, 2007-17
4.1.2 Average Consumer Price/Unit - Bath and Shower Products, 2007-17
4.1.3 Bath and Shower Products Market Value by Segments, 2007-17
4.2 Bath and Shower Products Volume Analysis, 2007-17
4.2.1 Bath and Shower Products Market by Volume, 2007-17
4.2.2 Bath and Shower Products Market Volume by Segments, 2007-17
4.3 Market Growth Dynamics - Bath and Shower Products, 2007-17
4.3.1 Bath and Shower Products Market Growth Dynamics by Value, 2007-17
4.3.2 Bath and Shower Products Market Growth Dynamics by Volume, 2007-17
4.4 Liquid Bath Products Analysis, 2007-17
4.4.1 Liquid Bath Products Market by Value, 2007-17
4.4.2 Liquid Bath Products Market by Volume, 2007-17
4.5 Other Bath Products Analysis, 2007-17
4.5.1 Other Bath Products Market by Value, 2007-17
4.5.2 Other Bath Products Market by Volume, 2007-17
4.6 Shower Products Analysis, 2007-17
4.6.1 Shower Products Market by Value, 2007-17
4.6.2 Shower Products Market by Volume, 2007-17
4.7 Bath and Shower Products Brand Analysis, 2009-12
4.8 Bath and Shower Products Distribution Channel Analysis, 2009-12
5 Venezuela Soap Market Analysis, 2007-17
5.1 Soap Value Analysis, 2007-17
5.1.1 Soap Market by Value, 2007-17
5.1.2 Average Consumer Price/Unit - Soap, 2007-17
5.1.3 Soap Market Value by Segments, 2007-17
5.2 Soap Volume Analysis, 2007-17
5.2.1 Soap Market by Volume, 2007-17
5.2.2 Soap Market Volume by Segments, 2007-17
5.3 Market Growth Dynamics - Soap, 2007-17
5.3.1 Soap Market Growth Dynamics by Value, 2007-17
5.3.2 Soap Market Growth Dynamics by Volume, 2007-17
5.4 Bar Soap Analysis, 2007-17
5.4.1 Bar Soap Market by Value, 2007-17
5.4.2 Bar Soap Market by Volume, 2007-17
5.5 Liquid Soap Analysis, 2007-17
5.5.1 Liquid Soap Market by Value, 2007-17
5.5.2 Liquid Soap Market by Volume, 2007-17
5.6 Soap Brand Analysis, 2009-12
5.7 Soap Distribution Channel Analysis, 2009-12
6 Appendix
6.1 About Canadean
6.2 Disclaimer

List of Tables

Table 1: Category Definitions - Personal Hygiene Market
Table 2: Distribution Channel Definitions - Personal Hygiene Market
Table 3: Volume Units for Personal Hygiene Market
Table 4: Venezuela Exchange Rate VEF - USD (Annual Average), 2007 - 2012
Table 5: Venezuela Personal Hygiene Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Table 6: Venezuela Personal Hygiene Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 7: Venezuela Personal Hygiene Market Value (VEF m) by Category, 2007-12
Table 8: Venezuela Personal Hygiene Market Value (VEF m) by Category, 2012-17
Table 9: Venezuela Personal Hygiene Market Value (USD m) by Category, 2007-12
Table 10: Venezuela Personal Hygiene Market Value (USD m) by Category, 2012-17
Table 11: Venezuela Personal Hygiene Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Category, by Value (VEF m)
Table 12: Venezuela Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Table 13: Venezuela Per-capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2007-17
Table 14: Venezuela Personal Hygiene Market Volume (Units m) by Category, 2007-12
Table 15: Venezuela Personal Hygiene Market Volume (Units m) by Category, 2012-17
Table 16: Venezuela Personal Hygiene Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Category, by volume (Units m)
Table 17: Venezuela Anti-Perspirants and Deodorants Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Table 18: Venezuela Anti-Perspirants and Deodorants Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 19: Venezuela Anti-Perspirants and Deodorants Average Consumer Price (VEF) and Growth (Y-o-Y), 2007-17
Table 20: Venezuela Anti-Perspirants and Deodorants Market Value (VEF m) by Segments, 2007-12
Table 21: Venezuela Anti-Perspirants and Deodorants Market Value (VEF m) by Segments, 2012-17
Table 22: Venezuela Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2007-12
Table 23: Venezuela Anti-Perspirants and Deodorants Market Value (USD m) by Segments, 2012-17
Table 24: Venezuela Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Table 25: Venezuela Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2007-12
Table 26: Venezuela Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2012-17
Table 27: Venezuela Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Value (VEF m), by Segments
Table 28: Venezuela Anti-Perspirants and Deodorants Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Volume (Units m), by Segments
Table 29: Venezuela Aerosol Anti-Perspirant Market by Value (VEF m), 2007-17
Table 30: Venezuela Aerosol Anti-Perspirant Market by Value (USD m), 2007-17
Table 31: Venezuela Aerosol Anti-Perspirant Market by Volume (Units m), 2007-17
Table 32: Venezuela Body Spray Market by Value (VEF m), 2007-17
Table 33: Venezuela Body Spray Market by Value (USD m), 2007-17
Table 34: Venezuela Body Spray Market by Volume (Units m), 2007-17
Table 35: Venezuela Deodorant Creams Market by Value (VEF m), 2007-17
Table 36: Venezuela Deodorant Creams Market by Value (USD m), 2007-17
Table 37: Venezuela Deodorant Creams Market by Volume (Units m), 2007-17
Table 38: Venezuela Deodorant Gel Market by Value (VEF m), 2007-17
Table 39: Venezuela Deodorant Gel Market by Value (USD m), 2007-17
Table 40: Venezuela Deodorant Gel Market by Volume (Units m), 2007-17
Table 41: Venezuela Roll-On Deodorants Market by Value (VEF m), 2007-17
Table 42: Venezuela Roll-On Deodorants Market by Value (USD m), 2007-17
Table 43: Venezuela Roll-On Deodorants Market by Volume (Units m), 2007-17
Table 44: Venezuela Sticks and Solids Market by Value (VEF m), 2007-17
Table 45: Venezuela Sticks and Solids Market by Value (USD m), 2007-17
Table 46: Venezuela Sticks and Solids Market by Volume (Units m), 2007-17
Table 47: Venezuela Anti-Perspirants and Deodorants Market Value by Brands (VEF m), 2009-12
Table 48: Venezuela Anti-Perspirants and Deodorants Market Value by Brands (USD m), 2009-12
Table 49: Venezuela Anti-Perspirants and Deodorants Market Value by Distribution Channel (VEF m), 2009-12
Table 50: Venezuela Anti-Perspirants and Deodorants Market Value by Distribution Channel (USD m), 2009-12
Table 51: Venezuela Bath and Shower Products Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Table 52: Venezuela Bath and Shower Products Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 53: Venezuela Bath and Shower Products Average Consumer Price (VEF) and Growth (Y-o-Y), 2007-17
Table 54: Venezuela Bath and Shower Products Market Value (VEF m) by Segments, 2007-12
Table 55: Venezuela Bath and Shower Products Market Value (VEF m) by Segments, 2012-17
Table 56: Venezuela Bath and Shower Products Market Value (USD m) by Segments, 2007-12
Table 57: Venezuela Bath and Shower Products Market Value (USD m) by Segments, 2012-17
Table 58: Venezuela Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Table 59: Venezuela Bath and Shower Products Market Volume (Units m) by Segments, 2007-12
Table 60: Venezuela Bath and Shower Products Market Volume (Units m) by Segments, 2012-17
Table 61: Venezuela Bath and Shower Products Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Value (VEF m), by Segments
Table 62: Venezuela Bath and Shower Products Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Volume (Units m), by Segments
Table 63: Venezuela Liquid Bath Products Market by Value (VEF m), 2007-17
Table 64: Venezuela Liquid Bath Products Market by Value (USD m), 2007-17
Table 65: Venezuela Liquid Bath Products Market by Volume (Units m), 2007-17
Table 66: Venezuela Other Bath Products Market by Value (VEF m), 2007-17
Table 67: Venezuela Other Bath Products Market by Value (USD m), 2007-17
Table 68: Venezuela Other Bath Products Market by Volume (Units m), 2007-17
Table 69: Venezuela Shower Products Market by Value (VEF m), 2007-17
Table 70: Venezuela Shower Products Market by Value (USD m), 2007-17
Table 71: Venezuela Shower Products Market by Volume (Units m), 2007-17
Table 72: Venezuela Bath and Shower Products Market Value by Brands (VEF m), 2009-12
Table 73: Venezuela Bath and Shower Products Market Value by Brands (USD m), 2009-12
Table 74: Venezuela Bath and Shower Products Market Value by Distribution Channel (VEF m), 2009-12
Table 75: Venezuela Bath and Shower Products Market Value by Distribution Channel (USD m), 2009-12
Table 76: Venezuela Soap Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Table 77: Venezuela Soap Market Value (USD m) and Growth (Y-o-Y), 2007-17
Table 78: Venezuela Soap Average Consumer Price (VEF) and Growth (Y-o-Y), 2007-17
Table 79: Venezuela Soap Market Value (VEF m) by Segments, 2007-12
Table 80: Venezuela Soap Market Value (VEF m) by Segments, 2012-17
Table 81: Venezuela Soap Market Value (USD m) by Segments, 2007-12
Table 82: Venezuela Soap Market Value (USD m) by Segments, 2012-17
Table 83: Venezuela Soap Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Table 84: Venezuela Soap Market Volume (Units m) by Segments, 2007-12
Table 85: Venezuela Soap Market Volume (Units m) by Segments, 2012-17
Table 86: Venezuela Soap Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Value (VEF m), by Segments
Table 87: Venezuela Soap Market Dynamics: past and future growth rates (2007-12 and 2012-17) and market size (2007, 2012 and 2017), by Volume (Units m), by Segments
Table 88: Venezuela Bar Soap Market by Value (VEF m), 2007-17
Table 89: Venezuela Bar Soap Market by Value (USD m), 2007-17
Table 90: Venezuela Bar Soap Market by Volume (Units m), 2007-17
Table 91: Venezuela Liquid Soap Market by Value (VEF m), 2007-17
Table 92: Venezuela Liquid Soap Market by Value (USD m), 2007-17
Table 93: Venezuela Liquid Soap Market by Volume (Units m), 2007-17
Table 94: Venezuela Soap Market Value by Brands (VEF m), 2009-12
Table 95: Venezuela Soap Market Value by Brands (USD m), 2009-12
Table 96: Venezuela Soap Market Value by Distribution Channel (VEF m), 2009-12
Table 97: Venezuela Soap Market Value by Distribution Channel (USD m), 2009-12

List of Figures

Figure 1: Venezuela Personal Hygiene Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Figure 2: Venezuela Personal Hygiene Market Value (VEF m) by Category, 2007-17
Figure 3: Venezuela Personal Hygiene Market Dynamics, by Category, by Market Value, 2007-17
Figure 4: Venezuela Personal Hygiene Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Figure 5: Venezuela Per-Capita Personal Hygiene Consumption (Unit/head and Y-o-Y growth), 2007-17
Figure 6: Venezuela Personal Hygiene Market Volume (Units m) by Category, 2007-17
Figure 7: Venezuela Personal Hygiene Market Dynamics, by Category, by Market Volume 2007-17
Figure 8: Venezuela Anti-Perspirants and Deodorants Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Figure 9: Venezuela Anti-Perspirants and Deodorants Average Consumer Price (VEF) and Growth (Y-o-Y), 2007-17
Figure 10: Venezuela Anti-Perspirants and Deodorants Market Value (VEF m) by Segments, 2007-17
Figure 11: Venezuela Anti-Perspirants and Deodorants Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Figure 12: Venezuela Anti-Perspirants and Deodorants Market Volume (Units m) by Segments, 2007-17
Figure 13: Venezuela Anti-Perspirants and Deodorants Market Growth Dynamics by Value, 2007-17
Figure 14: Venezuela Anti-Perspirants and Deodorants Market Growth Dynamics by Volume, 2007-17
Figure 15: Venezuela Aerosol Anti-Perspirant Market by Value (VEF m), 2007-17
Figure 16: Venezuela Aerosol Anti-Perspirant Market by Volume (Units m), 2007-17
Figure 17: Venezuela Body Spray Market by Value (VEF m), 2007-17
Figure 18: Venezuela Body Spray Market by Volume (Units m), 2007-17
Figure 19: Venezuela Deodorant Creams Market by Value (VEF m), 2007-17
Figure 20: Venezuela Deodorant Creams Market by Volume (Units m), 2007-17
Figure 21: Venezuela Deodorant Gel Market by Value (VEF m), 2007-17
Figure 22: Venezuela Deodorant Gel Market by Volume (Units m), 2007-17
Figure 23: Venezuela Roll-On Deodorants Market by Value (VEF m), 2007-17
Figure 24: Venezuela Roll-On Deodorants Market by Volume (Units m), 2007-17
Figure 25: Venezuela Sticks and Solids Market by Value (VEF m), 2007-17
Figure 26: Venezuela Sticks and Solids Market by Volume (Units m), 2007-17
Figure 27: Venezuela Anti-Perspirants and Deodorants Market Value by Brands (VEF m), 2009-12
Figure 28: Venezuela Anti-Perspirants and Deodorants Market Value by Distribution Channel (VEF m), 2009-12
Figure 29: Venezuela Bath and Shower Products Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Figure 30: Venezuela Bath and Shower Products Average Consumer Price (VEF) and Growth (Y-o-Y), 2007-17
Figure 31: Venezuela Bath and Shower Products Market Value (VEF m) by Segments, 2007-17
Figure 32: Venezuela Bath and Shower Products Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Figure 33: Venezuela Bath and Shower Products Market Volume (Units m) by Segments, 2007-17
Figure 34: Venezuela Bath and Shower Products Market Growth Dynamics by Value, 2007-17
Figure 35: Venezuela Bath and Shower Products Market Growth Dynamics by Volume, 2007-17
Figure 36: Venezuela Liquid Bath Products Market by Value (VEF m), 2007-17
Figure 37: Venezuela Liquid Bath Products Market by Volume (Units m), 2007-17
Figure 38: Venezuela Other Bath Products Market by Value (VEF m), 2007-17
Figure 39: Venezuela Other Bath Products Market by Volume (Units m), 2007-17
Figure 40: Venezuela Shower Products Market by Value (VEF m), 2007-17
Figure 41: Venezuela Shower Products Market by Volume (Units m), 2007-17
Figure 42: Venezuela Bath and Shower Products Market Value by Brands (VEF m), 2009-12
Figure 43: Venezuela Bath and Shower Products Market Value by Distribution Channel (VEF m), 2009-12
Figure 44: Venezuela Soap Market Value (VEF m) and Growth (Y-o-Y), 2007-17
Figure 45: Venezuela Soap Average Consumer Price (VEF) and Growth (Y-o-Y), 2007-17
Figure 46: Venezuela Soap Market Value (VEF m) by Segments, 2007-17
Figure 47: Venezuela Soap Market Volume (Units m) and Growth (Y-o-Y), 2007-17
Figure 48: Venezuela Soap Market Volume (Units m) by Segments, 2007-17
Figure 49: Venezuela Soap Market Growth Dynamics by Value, 2007-17
Figure 50: Venezuela Soap Market Growth Dynamics by Volume, 2007-17
Figure 51: Venezuela Bar Soap Market by Value (VEF m), 2007-17
Figure 52: Venezuela Bar Soap Market by Volume (Units m), 2007-17
Figure 53: Venezuela Liquid Soap Market by Value (VEF m), 2007-17
Figure 54: Venezuela Liquid Soap Market by Volume (Units m), 2007-17
Figure 55: Venezuela Soap Market Value by Brands (VEF m), 2009-12
Figure 56: Venezuela Soap Market Value by Distribution Channel (VEF m), 2009-12

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