With the development of China’s society and the improvement of people’s living standards as well as the transition of consciousness, more and more people and enterprises choose to travel with rented cars; for recent years, coupled with the implementation of purchase curbs policy in the second and first-tier cities, the development of car rental is greatly stimulated to a large extent.

In 2012, the sales revenue of China’s car rental industry reached CNY 25.7 billion, which is estimated to reach 38 billion by 2014. The compound annual growth rate of the sales revenue reaches 20.2% during 2010 to 2014.

As of 2012, there were totally 250,000 units of China’s car rental vehicles; the number is estimated to increase to 430,000 units by 2014. The compound annual growth rate of total vehicles of car rental is about 21% during 2010 to 2014, which is equal to the increase magnitude of total scale of China’s car rental market.

According to the survey, at present, China’s rental vehicles mainly focus on the medium and low-end cars; the commercial vehicle, bus and medium-sized bus rental also has a certain proportion; the rental region is highly concentrated in the four first-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen with the market shares of 60% by amount. There appear a lot of car rental companies with the scale of more than 500 automobiles in the four cities. Seen from the development level, the penetration rate of rental vehicles almost reaches 1.3% in the four cities, which is close to the developed countries’ level. The market of second and third-tier cities also has got the rapid and considerable development for recent years; the compound annual growth rate is close to 35%; the rental vehicle scale is being rapidly expanded in these cities and the various car rental companies spring up, such as Chengdu, Hangzhou, Xiamen and other regions.

In China, as the survey to the rented cars user shows, among the group with the car rental intention, the post-1980s generation are the main force, accounting for 65%, followed by the post-1970s accounting for 22.8% and post-1990s with 8.6% as well as the post-1960s and before with only 3.6%.

Hudian Research releases Research and Development Forecast of China Car Rental Industry, 2013-2017, which mainly analyzes the market status quo and market competitive condition of car rental industry as well as the business performance of major enterprises; meanwhile, it makes the prediction to the future of car rental industry, which provides the decisive reference for enterprises to know and invest the field.

Table Of Contents

1. Overview of Car Rental Industry
1.1 Brief Introduction
1.1.1 Definition
1.1.2 Classification
1.1.3 Rental Process
1.2 Characteristics
1.2.1 Advantageous Characteristics of China’s Car Rental
1.2.2 Economic Functions of Car Rental

2. Development Environment of China’s Car Rental Industry
2.1 China’s Economic Development Environment
2.2 Related Policies and Standards

3. Development Overview of Car Rental Industry
3.1 Development Overview of Global Car Rental Industry
3.2 Status Quo of Chinese Domestic Car Rental Industry
3.2.1 Market Status Quo
3.2.2 Existing Problems
3.2.3 Competitive Pattern
3.3 Car Rental Price

4. SWOT Analysis of Car Rental Industry
4.1 Strength
4.2 Weakness
4.3 Opportunity
4.4 Threat

5. Car Rental Industry Development in Major Regions
5.1 Car Rental Industry in Beijing
5.1.1 Development Status Quo of Beijing Car Rental Enterprises
5.1.2 New Rule of Car Rental: Improving the Assessment Criteria
5.1.3 Beijing Trying Stepping into the Private Rental of Electric Cars
5.1.4 Upgrading of Driving and Purchase Curbs of Beijing Cars
5.1.5 Future Prospects of Beijing Car Rental Enterprises
5.2 Car Rental Industry in Shanghai
5.2.1 Development Overview
5.2.2 Foreign Enterprises’ Car Rental Occupying the Major Part in Shanghai Car Rental Market
5.2.3 Shanghai Again Releasing the New Four Policies of Shanghai License Plate to Relieve the Traffic Congestion; Upgrading of Car Purchase Curbs
5.3 Car Rental Industry in Guangzhou
5.3.1 Development Status Quo
5.3.2 Profit Continuing to Decline
5.3.3 Guangzhou Releasing the New Policy of License Plate Limitation against the Ten-Year Car Age

6. China’s Key Enterprises of Car Rental Industry
6.1 China Auto Rental Holdings Inc. (CAR)
6.1.1 Company Profile
6.1.2 CAR Receiving the Investment of USD 200 Million from Warburg Pincus Group
6.1.3 Hertz Corporation Strategically Investing CAR
6.1.4 Beckham Fostering the CAR Cloud Strategy
6.1.5 Listing Application
6.2 Shenzhen Top One Car Rental Co., Ltd.
6.2.1 Company Profile
6.2.2 Business Model
6.2.3 Top One Car Rental Plan B
6.2.4 Future Development Strategy
6.3 e Hi Auto Services Limited
6.3.1 Company Profile
6.3.2 Cement + Mouse; Bus + Car Rental
6.3.3 e Hi Auto Services Carrying out the Orange Ribbon Plan
6.3.4 ENTERPRISE, the Car Rental Giant, Investing e Hi Auto Services and Entering the Board of Directors with 15% of Shares
6.3.5 e Hi Auto Services First Launching the Rental of Roewe E50 Electric Cars
6.4 Shouqi Car Rental Co., Ltd.
6.4.1 Company Profile
6.4.2 Shouqi Car Rental Introducing the Hybrid Electric Cars from Toyota Motor Corporation
6.4.3 Shouqi Car Rental Launching the Butler Service Jointing with the Insurance Company
6.4.4 Shouqi Car Rental and Baidu Times Network Technology Co., Ltd.
6.4.5 Future Development Strategy
6.5 ANJI Car Rental Co., Ltd.
6.5.1 Company Profile
6.5.2 ANJI Car Rental Making the Depth Cooperation with Car Manufacturers and Trying the Financial Leasing of New Cars
6.5.3 ANJI Roadside Assistance Service Starting
6.5.4 Future Development
6.6 China Yinjian Car Rental Co., Ltd.
6.6.1 Company Profile
6.6.2 Rental Items
6.6.3 Yinjian Car Rental Taking over 98% of equity interest of Johnson Shule Car Rental
6.6.4 Yinjian Car Rental Fined CNY 3,000 for Renting Bus to Black Guides
6.7 Shanghai Hanyu Car Rental Co., Ltd.
6.7.1 Company Profile
6.7.2 Hanyu Car Rental Breaking the Traditional Practice of Carrying a Baby to Take Cars to Be the Safest
6.7.3 Free of Charge of Electric Car Rental Expanding the Market
6.7.4 Hanyu Car Rental Launching the 020 Model

7. Risk Control of Car Rental Industry
7.1 Formation of Risks
7.1.1 Car Rental Itself Belonging to the High-Risk Industry
7.1.2 Imperfect Law Environment that Maintains the Lessor’ s Interest
7.1.3 Lack of Credit System
7.2 Operating Risks
7.3 Risk Prevention Measures
7.4 Major Measures to Reduce the Car Rental Enterprises’ Operating Risks

8. Prospects and Trends of Car Rental Industry
8.1 Development Potential of China’s Car Rental Market
8.1.1 Private Car Rental Market to Be Larger and Larger
8.1.2 Unlimited Potential of Flowing Population Car Rental Market
8.1.3 Potential Enterprise Car Rental Users with Rapid Growth
8.2 Prospects and Trends of China’s Car Rental Industry
8.2.1 Broad Development Prospects
8.2.2 Market Scale Forecast, 2017
8.2.3 Future Development Trends




Companies Mentioned

China Auto Rental Holdings Inc. (CAR)
Shenzhen Top One Car Rental Co., Ltd.
e Hi Auto Services Limited
Shouqi Car Rental Co., Ltd.
ANJI Car Rental Co., Ltd.
China Yinjian Car Rental Co., Ltd.
Shanghai Hanyu Car Rental Co., Ltd.

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