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Turkey Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 67 pages

Includes 3 FREE quarterly updates

Latest Updates & Industry Developments

- Computer Hardware Sales: Demand for PCs declined sharply in 2015 as device replacements andupgrades were deferred, and it will only be from 2018 that the PC market returns to growth. . BMIforecasts a 1.1% CAGR for computer hardware sales in USD terms over 2016-2020.

- AV Sales: There has been a sustained period of contraction in AV sales due TV set price erosion anddigital camera and mp3 player demand cannibalisation - all in a climate of eroding household purchasingpower. The market is however expected to return to growth from 2017, with a CAGR of 1.5% forecastfor 2016-2020.

- Handset Sales: The handset market has been the outperforming segment of the consumer electronicsmarket since the beginning of the smartphone boom in 2010-2011, but as a result of smartphone marketsaturation we expect growth to slow sharply. We forecast a CAGR of 0.8% 2016-2020 to USD6.6bn.

Table Of Contents

Turkey Consumer Electronics Report Q2 2016
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Table: Consumer Electronics Overview (Turkey 2014-2020) 15
Industry Risk Reward Index 16
Table: Consumer Electronics Ratings Regional Breakdown, Q216 17
Table: Europe Risk/Rewards Index - Q2 2016 18
Market Overview 19
Recent Developments 19
Computers 19
Table: PC Sales (Turkey 2014-2020) 19
AV Devices 26
Table: AV Sales (Turkey 2014-2020) 26
Table: Turkey Household AV Device Penetration (%) 29
Mobile Devices 31
Table: Mobile Communications (Turkey 2014-2020) 31
Competitive Landscape 41
International Companies 41
Table: Acer 41
Table: Exper 42
Table: Hewlett-Packard 43
Table: Lenovo 44
Local Companies 45
Table: Casper 45
Table: Telpa Communications 46
Industry Trends And Developments 47
Industry Scope 47
Segments 48
Distribution 50
Retail 51
Regulatory Development 52
Table: Regulatory Authorities 52
Demographic Forecast 58
Table: Population Headline Indicators (Turkey 1990-2025) 59
Table: Key Population Ratios (Turkey 1990-2025) 59
Table: Urban/Rural Population and Life Expectancy (Turkey 1990-2025) 60
Table: Population By Age Group (Turkey 1990-2025) 60
Table: Population By Age Group % (Turkey 1990-2025) 61
Methodology 63
Industry Forecast Methodology 63
Sector-Specific Methodology 64
Sources 64
Risk/Reward Index Methodology 65
Sector-Specific Methodology 66
Table: Consumer Electronics Risk/Reward Index Indicators 66
Table: Weighting Of Indicators 67

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