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Kenya Tourism Report Q2 2016

  • April 2016
  • -
  • Business Monitor International
  • -
  • 35 pages

Includes 3 FREE quarterly updates

BMI View: Kenya's tourism sector has slumped over the last few years due to major terrorist attacks.Tourism arrivals will decrease again in 2016, though to a lesser extent than in previous years. From 2017,a gradual revival is expected. International tourism receipts are expected to pick up in conjunction witharrivals for the remainder of the forecast period to 2020. There are strong efforts from the government torevive the sector through infrastructure projects and promotional campaigns aimed at both local andinternational markets.

Europe has traditionally been the key source market for Kenya; however, recently the Kenya TourismBoard (KTB) has been strengthening its efforts to promote the country to regional markets, as well aspotential domestic travellers, in order to compensate for the lower number of arrivals from abroad. Directflight links that are in the process of being established, such as to the US, could diversify source marketsfurther. In addition, the hotel industry is still expanding despite the market being fairly saturated. Hotelindustry investors are finding room for growth in the luxury accommodation sector, particularly in Nairobi'sbusiness district, as seen by recent expansions by major international chains. More low-cost chains arelooking to expand outside of the capital, with Asian hotel chains showing particular interest.

Table Of Contents

Kenya Tourism Report Q2 2016
BMI Industry View 5
Table: Key Forecasts (Kenya 2014-2020) 5
SWOT 7
Tourism 7
Industry Forecast 9
Table: Inbound Tourism (Kenya 2014-2020) 14
Table: Tourism Receipts (Kenya 2014-2020) 15
Table: Hotel Accommodation (Kenya 2014-2020) 17
Table: Tourist Departures And Consumption (Kenya 2014-2020) 19
Industry Risk/Reward Index 20
Table: Sub-Saharan Africa Risk/Reward Index 20
Rewards 21
Risks 22
Security Risk 22
Market Overview 24
Competitive Landscape 28
Domestic Hotel Groups 28
Table: Domestic Hotel Groups 28
International Hotel Groups 31
Table: International Hotel Groups 31
Methodology 32
Industry Forecast Methodology 32
Risk/Reward Index Methodology 33
Table: Weighting Of Indicators 35

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