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Australia - E-Commerce, Marketing and Advertising

  • May 2015
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 169 pages

Subjects covered include:
Industry segments and key players;
Commercialisation of digital media, opportunities and pitfalls;
Revenue overview, forecasts and opportunities;
Key trends and developments;
Market and industry analyses;
E-payments, e-banking and m-commerce;
Adverting statistics, revenues and forecast;
E-commerce trends and statistics.

Researcher: Paul Budde
Current publication date:- April 2008 (1st Edition)
Next publication date:- April 2009

Table Of Contents

Australia - E-Commerce, Marketing and Advertising
1. The E-Commerce and M-Commerce Markets
1.1 Global e-commerce market
1.1.1 The digital commerce evolution
1.1.2 A different approach to employment
1.1.3 Omni-channel retailing
1.1.4 Global e-commerce market statistics
1.1.5 Leading B2C e-commerce players
1.2 Key e-commerce insights
1.2.1 Underlying trends
1.2.2 E-payments
1.2.3 Content Delivery Networks (CDNs)
1.2.4 Cloud computing and e-commerce
1.2.5 Security concerns
1.3 E-books and e-newspapers
1.3.1 Digital e-readers/e-books
1.3.2 The challenging newspaper publishing sector
1.4 Internet banking (E-banking)
1.4.1 The changing face of e-banking
1.4.2 Banks under e-pressure
1.4.3 Bitcoin
1.5 Global m-commerce market
1.5.1 M-commerce buzzword: SoLoMo
1.6 Key m-commerce insights
1.6.1 M-payments
1.6.2 M-banking
1.6.3 Mobile auctions
1.6.4 Mobile location shopping and marketing
1.6.5 Mobile vouchers, coupons and loyalty cards
1.6.6 Mobile advertising
2. Advertising and Marketing in the Digital Age
2.1 Market summary
2.2 Market insights
2.2.1 Changes in internet advertising
2.2.2 The effect of big data on the advertising industry
2.2.3 Online advertising does not improve the overall result for advertisers
2.2.4 Mobile advertising
2.2.5 Mobile Location-Based Advertising (MLBA)
2.2.6 TV advertising
2.2.7 Digital ad exchanges
2.2.8 A multi-screen approach gains attention
2.3 Key online advertising categories
2.3.1 In-game advertising
2.3.2 Social network advertising
2.3.3 Online video advertising
2.3.4 Search engine advertising
2.4 Internet media companies selected insights
2.4.1 Overview
2.4.2 Google advertising revenues continue to grow
2.4.3 Yahoo digital display ad revenues slump
2.4.4 Hulu an unusual dual revenue model
2.4.5 Facebook prepared to operate in different markets
2.4.6 Amazon's rising threat
2.5 Consumers in focus
2.5.1 Consumers will lead the way
2.5.2 Consumers react to privacy misuse by Internet companies
2.5.3 Consumers are the serfs of the feudal internet companies
3. The Digital Economy drives Sector and Industry Transformations
3.1 Introduction
3.2 How to better balance the Federal Budget?
3.2.1 May Budget 2015
3.3 The digital economy what is at stake?
3.3.1 The size of the digital economy
3.3.2 The effects of the digital economy are all around us.
3.3.3 Commercial Sectors
3.3.4 Global competition
3.3.5 Healthcare
3.3.6 Education
3.3.7 ICT Investments needed
3.4 Lack of vision politicians absorbed by costs of ageing economic models
3.5 Government misses out on developing a smart economy
3.6 Australia's two-tiered economy
3.7 Australia's digital transformation is underway
3.7.1 National Broadband Infrastructure
3.7.2 Cloud computing, Big Data, M2M
3.7.3 The need for digital productivity
3.8 Developed economies not ready for an ICT-driven recovery
3.9 ICT tools can provide $8 billion of annual savings
3.10 Transformation based on smart infrastructure
3.11 Selected Industry and sector transformations
3.11.1 Government Transformation
3.11.2 Digital Technology transforming the mining sector
3.11.3 Transformation of the energy market
3.11.4 Digital economy transforming the banking industry
3.11.5 Omni-channel changing Retailing
3.11.6 Book Industry
3.11.7 The transformation of the disability sector
3.12 Statistical information and economic benefits
3.12.1 The impact on the economy
3.12.2 The thousands of unreported benefits of high-speed infrastructure
3.12.3 Digital Australia statistical findings
3.13 Secrecy and incompetence undermining the digital economy
3.13.1 Dysfunctional policies
3.13.2 TPP secrecy in politics continue
3.13.3 Data retention policy more risks than gains?
4. Business Market - Trends and Statistics
4.1 Market statistics and surveys
4.1.1 Businesses underusing digital tech
4.1.2 Government lags in digital leadership
4.1.3 Deloitte: digital economy to hit $139 billion by 2020
4.1.4 Digital marketing survey
4.1.5 Costs still hampering digital enterprises.
4.1.6 SMEs are driving the digital economy
4.1.7 Digital economy business internet income
4.1.8 Digital engagement SMEs
4.1.9 Sensis e-Business Report 2014
4.1.10 e-trade index
4.2 Smart Farming
4.2.1 Smart Farm Armidale
4.3 The mining sector
4.4 SmartICT
5. Online Retailing - Trends and Statistics
5.1 A snapshot of the retail industry
5.1.1 Statistical Overview
5.1.2 ICT spend in retail sector
5.2 Market Surveys and statistics
5.2.1 eWAY Q1 2015 Online Retail Report
5.2.2 Consumers in the digital economy
5.2.3 NAB Online Retail Sales Index
5.2.4 Boomerang browsing
5.2.5 Sunday shopping
5.2.6 Over-65s go shopping online
5.2.7 Low digital commerce adoption for retailers
5.2.8 Online shoppers becoming more critical
5.2.9 ABS: Online business reached $246.4bn
5.2.10 Online shopping sales to reach $25bn by 2015
5.2.11 Internet e-tailing to continue rises towards 2020
5.2.12 Spending online to grow as tablet and smartphones uptake increases
5.2.13 Omni-channel communication with customers
5.3 Trends and Developments
5.3.1 Australia still waiting for in-store e-shopping - Analysis
5.3.2 Omni-channel Retailing
5.3.3 Funky Retail
5.4 Key players
5.4.1 Westfield
5.4.2 Amazon
5.4.3 The Kogan store
5.4.4 Woolworths
5.4.5 carsales.com.au
5.4.6 Surfstitch
5.4.7 Mnemon
5.4.8 Alibaba
5.5 Online auctions
5.5.1 eBay
5.5.2 Quicksales
5.5.3 Gumtree
5.6 The Coupon Market
5.6.1 Overview
5.6.2 Major players
6. E-Banking
6.1 The banking sector
6.2 Trends and Developments
6.2.1 Business embracing electronic payments
6.2.2 Cashless Australia
6.2.3 M-banking
6.2.4 New Payments Platform
6.3 Market Analyses
6.3.1 Banks under e-pressure
6.3.2 Traditional banking under threat
6.3.3 Banks were slow of the mark
6.3.4 Innovation remains a problem for the banks
6.3.5 Digital economy will affect bank fees
6.4 Trends and developments in mobile payments
6.4.1 Mobile ID for Mobile banking
6.4.2 Push for universal mobile payments system
6.4.3 E-payment trends HP-RFI Report 2014
6.4.4 Wave Payments
6.4.5 FLASHiZ
6.5 Bitcoin
6.5.1 Introduction
6.5.2 CoinJar
6.6 Projects and Services
6.6.1 Commonwealth Bank of Australia (CBA)
6.6.2 Australia and New Zealand Bank (ANZ)
6.6.3 Westpac
6.6.4 St.George Bank
6.6.5 NAB
6.6.6 MasterCard
6.6.7 Visa
6.6.8 NFC-powered mobile wallet from Coles
6.6.9 PayPal
6.6.10 Stripe
6.6.11 mHITs
6.6.12 NoQ
6.6.13 Mint Wireless
6.6.14 Cash by Optus
6.6.15 Eftpos
6.6.16 Moula e-loans
6.6.17 SocietyOne. - peer-to-peer lending
7. Advertising, Statistics, and Revenues
7.1 Analysis of developments in the advertising industry
7.1.1 The effect of big data on the advertising industry
7.1.2 Online advertising does not improve the overall result for advertisers
7.2 The online advertising market
7.2.1 Online advertising market is maturing
7.2.2 Online expenditure 2013
7.2.3 Demographic statistics
7.2.4 Online advertising revenue statistics
7.3 Mobile internet advertising
7.3.1 Background
7.3.2 Mobile advertising to mature
7.3.3 Mobile devices increase growth in online video advertising
7.3.4 Generation Y is driving the online media push
7.3.5 Underinvestment in mobile advertising
7.4 Other Market surveys
7.4.1 Insights into the world of Internet Marketeers
7.4.2 Australia leader in digital marketing
7.4.3 Social media sites linked to advertising and buying patterns
7.4.4 Business advertising to get traffic
7.4.5 Business presence on social media
7.4.6 Social Networking Sites
7.4.7 Children, internet and social networks
7.4.8 PwCs Australian Entertainment and Media Outlook 2014-2018
7.4.9 Search advertising revenues
7.4.10 Different (digital) working arrangements
7.4.11 Being online worth £1,000 a year: BT study
7.5 Website usage statistics
7.5.1 Top 10 Australian websites 2010 - 2014
Table 1 Global e-commerce spending 2011 - 2016
Table 2 Top 10 web properties worldwide 2015
Table 3 Global e-reader shipments and annual change 2009 - 2015
Table 4 Most popular platforms for receiving news in the UK 2013 - 2014
Table 5 Most popular formats for receiving news in the USA 2010; 2012
Table 6 Global m-commerce sales 2012 - 2018
Table 7 Global m-commerce sales by region 2013; 2017
Table 8 US m-commerce sales 2011 - 2017
Table 9 Global app store revenue 2011 - 2016
Table 10 Global media ad spending and annual change 2011 - 2016
Table 11 Global digital ad spending and annual change 2011 2016
Table 12 Global mobile internet ad spending and annual change 2011 2016
Table 13 Ad spending by major countries total media, digital, mobile internet 2014 - 2015
Table 14 Top ten countries by ad spending per person and per digital Internet user 2014
Table 15 Market share of mobile internet advertising revenue major companies 2012 - 2014
Table 16 Social network advertising revenue by region 2013 - 2015
Table 17 Global search engine advertising revenue major companies 2013 - 2015
Table 18 Google advertising revenue (total and mobile) 2006 - 2014
Table 19 Facebook advertising revenue (total and mobile) 2011 - 2014
Table 20 Business internet income and annual change 2002; 2007 - 2014
Table 21 Top 5 uses of the internet by businesses 2009 - 2014
Table 22 The top 5 categories purchased by businesses using the internet 2009 - 2014
Table 23 Selling over the internet 2009 - 2013
Table 24 Selling over the internet by industry sector 2014
Table 25 Businesses with and the effectiveness of websites 2009 - 2014
Table 26 Top 5 uses of mobile internet 2009 - 2014
Table 27 Australians accessing the internet with a tablet 2014
Table 28 Top 5 internet applications used on a tablet in the past 12 months
Table 29 Social networking use by businesses 2010 - 2014
Table 30 Estimated retail trade revenue online and traditional by industry
Table 31 Online shopping growth Year on Year (YoY) in transactions by day of week
Table 32 Online shopping transactions by time of day and percentage growth YoY
Table 33 Rapid uptake September 2011 March 2014
Table 34 - Key statistics for ANZ goMoney - 2014
Table 35 General display industry categories market share - 2013
Table 36 Market shares of key online advertising markets 2008 - 2013
Table 37 Online advertising expenditure and forecasts 2000 - 2015
Table 38 Estimated mobile device advertising in Australia 2008 - 2015
Table 39 Use of social networking sites by age group 2008 - 2014
Table 40 Use of social networking sites by demographic 2008 - 2014
Table 41 Estimated online paid search advertising revenue 2005 - 2006; 2010 - 2013
Table 42 Top ten websites by unique Australian audiences 2010 - 2014
Chart 1 Global m-commerce growth (projected) 2013 - 2018
Chart 2 M-commerce regional sales 2013; 2017
Chart 3 Major countries overall, digital, and mobile ad spending 2014
Chart 4 Overview of business internet income and annual change 2007 - 2014
Chart 5 Overview of the top 5 categories purchased by businesses using the internet 2009 - 2014
Chart 6 Overview of percentages of businesses online 2009 - 2014
Chart 7 Overview of the trends of the top five uses of mobile internet 2009 - 2014
Chart 8 e-Trade Readiness Index rankings - 2014
Chart 9 Overview of online advertising expenditure and forecasts 2003 2015
Chart 10 Overview of social networking use by age group 2010 - 2014
Chart 11 Overview of paid search advertising revenue 2005 - 2006; 2010 - 2013
Exhibit 1 Digital economy key developments
Exhibit 2 Popular online activities
Exhibit 3 Other e-commerce business model examples
Exhibit 4 European Commission e-commerce five priorities - 2012
Exhibit 5 Examples of popular online retail websites around the world
Exhibit 6 Walmart
Exhibit 7 The rise of PayPal
Exhibit 8 Statistical snapshot of e-books
Exhibit 9 Amazon versus Hachette
Exhibit 10 Price fixing allegations
Exhibit 11 Mobile apps examples across various sectors
Exhibit 12 M-payments in Japan
Exhibit 13 Digital advertising cost considerations
Exhibit 14 Middle East offers online advertising potential
Exhibit 15 Online ad deal between Google and Yahoo aborted
Exhibit 16 Top industries spending on mobile advertising 2014
Exhibit 17 Anarchy Online by Funcom
Exhibit 18 - Statistics shows customers don't trust B2B companies
Exhibit 19 - How does broadband relate to economic development?
Exhibit 20 - Key ICT business tools
Exhibit 21 - Woolworths online sales hit $1.2bn
Exhibit 22 Example items sold on average in Australia on eBay
Exhibit 23 What's selling on eBay mobile in Australia
Exhibit 24 Interesting items from online auctions
Exhibit 25 AussieCommerce
Exhibit 26 - Participating financial institutions
Exhibit 27 PayPal SMB Statistics 2013
Exhibit 28 Overview of Q-Jumper and Easy Canteen by mHITs

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