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High flyers: Renewed marketing will aid demand, but online competition will continue to rise



Abstract

Print Advertising Distribution in the US

While many businesses slashed marketing budgets as a result of the recession, the industry rebounded as corporate profit improved and advertising budgets were renewed. The improving economy will aid demand in the next five years. More advertisers are using below-the-line marketing techniques because of the high costs associated with other campaigns. Unfortunately for operators, competition from the internet and mobile advertising methods will cut into overall revenue and profit growth.

This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.



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Table Of Contents

Print Advertising Distribution in the US - Industry Market Research Report

TABLE OF CONTENTS

ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS and MARKETS
Supply Chain
Products and Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS
Capital Intensity
Technology and Systems
Revenue Volatility
Regulation and Policy
Industry Assistance

KEY STATISTICS
Industry Data
Annual Change
Key Ratios

JARGON and GLOSSARY



MAJOR COMPANIES

Valassis Communications Inc.

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