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Media in Italy

  • August 2016
  • -
  • MarketLine
  • -
  • 39 pages

Summary
Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Italy media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Italy media market by value in 2015?

What will be the size of the Italy media market in 2020?

What factors are affecting the strength of competition in the Italy media market?

How has the market performed over the last five years?

What are the main segments that make up Italy's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Italian media industry had total revenues of $18.2bn in 2015, representing a compound annual rate of change (CARC) of -3.8% between 2011 and 2015.

The broadcasting & cable TV segment was the industry's most lucrative in 2015, with total revenues of $9.3bn, equivalent to 50.9% of the industry's overall value.

The Italian media industry in decline due to the state of Italian economy and the rise of digital media.

Table Of Contents

Media in Italy
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Havas SA
RCS MediaGroup S.p.A
Sony Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Italy media industry value: $ billion, 2011-15
Table 2: Italy media industry category segmentation: % share, by value, 2011-2015
Table 3: Italy media industry category segmentation: $ billion, 2011-2015
Table 4: Italy media industry geography segmentation: $ billion, 2015
Table 5: Italy media industry value forecast: $ billion, 2015-20
Table 6: Havas SA: key facts
Table 7: Havas SA: key financials ($)
Table 8: Havas SA: key financials (€)
Table 9: Havas SA: key financial ratios
Table 10: RCS MediaGroup S.p.A: key facts
Table 11: RCS MediaGroup S.p.A: key financials ($)
Table 12: RCS MediaGroup S.p.A: key financials (€)
Table 13: RCS MediaGroup S.p.A: key financial ratios
Table 14: Sony Corporation: key facts
Table 15: Sony Corporation: key financials ($)
Table 16: Sony Corporation: key financials (Â¥)
Table 17: Sony Corporation: key financial ratios
Table 18: Italy size of population (million), 2011-15
Table 19: Italy gdp (constant 2005 prices, $ billion), 2011-15
Table 20: Italy gdp (current prices, $ billion), 2011-15
Table 21: Italy inflation, 2011-15
Table 22: Italy consumer price index (absolute), 2011-15
Table 23: Italy exchange rate, 2011-15

List of Figures
Figure 1: Italy media industry value: $ billion, 2011-15
Figure 2: Italy media industry category segmentation: $ billion, 2011-2015
Figure 3: Italy media industry geography segmentation: % share, by value, 2015
Figure 4: Italy media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in Italy, 2015
Figure 6: Drivers of buyer power in the media industry in Italy, 2015
Figure 7: Drivers of supplier power in the media industry in Italy, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2015
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2015
Figure 11: Havas SA: revenues and profitability
Figure 12: Havas SA: assets and liabilities
Figure 13: RCS MediaGroup S.p.A: revenues and profitability
Figure 14: RCS MediaGroup S.p.A: assets and liabilities
Figure 15: Sony Corporation: revenues and profitability
Figure 16: Sony Corporation: assets and liabilities

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