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Media in Italy

  • August 2016
  • -
  • MarketLine
  • -
  • 39 pages

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Summary
Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Italy media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Italy media market by value in 2015?

What will be the size of the Italy media market in 2020?

What factors are affecting the strength of competition in the Italy media market?

How has the market performed over the last five years?

What are the main segments that make up Italy's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Italian media industry had total revenues of $18.2bn in 2015, representing a compound annual rate of change (CARC) of -3.8% between 2011 and 2015.

The broadcasting & cable TV segment was the industry's most lucrative in 2015, with total revenues of $9.3bn, equivalent to 50.9% of the industry's overall value.

The Italian media industry in decline due to the state of Italian economy and the rise of digital media.

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