Media Market Overview in Spain

• Publication date: January 2012

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The media market consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment industries. The advertising industry consists of agencies providing advertising including display advertising services.. The industry value reflects income of the agencies from such services. The broadcasting & cable TV industry consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The industry is valued as the sales generated by broadcasters through advertising, licensing (or public donations) and subscriptions. The publishing industry is valued at the retail sale of books, newspaper and magazines. The movies & entertainment industry includes both producers and distributors of public entertainment formats, such as movies, music and sports.. The sports and movie box office segments have been valued as the sales received by box offices from total annual admissions. The music and video segments have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD. For the purpose of this market research report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

Media Industry in Spain

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 16
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Mediaset SpA 21
Radio Televisión Española (RTVE) 25
Vivendi S.A. 26
MARKET FORECASTS 30
Market value projection 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35

ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36


Index of Tables
Data table 1: Spain media market value: USD billion, 2006–10(e) 10
Data table 2: Spain media market sector ation I:% share, by value, 2010(e) 11
Data table 3: Spain media market sector ation II: % share, by value, 2010(e) 12
Data table 4: Mediaset SpA: key facts 21
Data table 5: Mediaset SpA: key financials ($) 23
Data table 6: Mediaset SpA: key financials (€) 23
Data table 7: Mediaset SpA: key financial ratios 23
Data table 8: Radio Televisión Española (RTVE): key facts 25
Data table 9: Vivendi S.A.: key facts 26
Data table 10: Vivendi S.A.: key financials ($) 28
Data table 11: Vivendi S.A.: key financials (€) 28
Data table 12: Vivendi S.A.: key financial ratios 28
Data table 13: Spain media market value projection : USD billion, 2010–15 30
Data table 14: Spain size of population (million), 2006–10(e) 31
Data table 15: Spain gdp (constant 2000 prices, USD billion), 2006–10(e) 31
Data table 16: Spain gdp (current prices, USD billion), 2006–10(e) 31
Data table 17: Spain inflation, 2006–10(e) 32
Data table 18: Spain consumer price index (absolute), 2006–10(e) 32
Data table 19: Spain exchange rate, 2006–10(e) 32


Index of Figures
Chart 1: Spain media market value: USD billion, 2006–10(e) 10
Chart 2: Spain media market sector ation I:% share, by value, 2010(e) 11
Chart 3: Spain media market sector ation II: % share, by value, 2010(e) 12
Chart 4: Forces driving competition in the media market in Spain, 2010(e) 13
Chart 5: Drivers of buyer power in the media market in Spain, 2010(e) 14
Chart 6: Drivers of supplier power in the media market in Spain, 2010(e) 16
Chart 7: Factors influencing the likelihood of new entrants in the media market in Spain, 2010(e) 17
Chart 8: Factors influencing the threat of substitutes in the media market in Spain, 2010(e) 19
Chart 9: Drivers of degree of rivalry in the media market in Spain, 2010(e) 20
Chart 10: Mediaset SpA: revenues & profitability 24
Chart 11: Vivendi S.A.: revenues & profitability 29
Chart 12: Vivendi S.A.: assets & liabilities 29
Chart 13: Spain media market value projection : USD billion, 2010–15 30