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Media in Spain

  • October 2015
  • -
  • MarketLine
  • -
  • 34 pages

Introduction

Media in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Spain media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

*The Spanish media industry had total revenues of $14.0bn in 2014, representing a compound annual rate of change (CARC) of -5.9% between 2010 and 2014.

*The broadcasting & cable TV segment was the industry's most lucrative in 2014, with total revenues of $6.6bn, equivalent to 47% of the industry's overall value.

*Continuous sluggish economic performance and economic uncertainty for the future has resulted in industry decline and bleak outlook for the Spanish media industry.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Spain

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Spain

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Spain media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Spain economy

Key Questions Answered

What was the size of the Spain media market by value in 2014?

What will be the size of the Spain media market in 2019?

What factors are affecting the strength of competition in the Spain media market?

How has the market performed over the last five years?

What are the main segments that make up Spain's media market?

Table Of Contents

Media in Spain
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 15
Supplier power 17
New entrants 18
Threat of substitutes 20
Degree of rivalry 22
Leading Companies 23
Grupo Planeta 23
Havas SA 24
Lazona Films 27
PRISA TV 28
Macroeconomic Indicators 29
Country Data 29
Methodology 31
Industry associations 32
Related MarketLine research 32
Appendix 33
About MarketLine 33


LIST OF TABLES
Table 1: Spain media industry value: $ billion, 2010-14 9
Table 2: Spain media industry category segmentation: % share, by value, 2010-2014 10
Table 3: Spain media industry category segmentation: $ billion, 2010-2014 10
Table 4: Spain media industry geography segmentation: $ billion, 2014 12
Table 5: Spain media industry value forecast: $ billion, 2014-19 13
Table 6: Grupo Planeta: key facts 23
Table 7: Havas SA: key facts 24
Table 8: Havas SA: key financials ($) 25
Table 9: Havas SA: key financials (€) 25
Table 10: Havas SA: key financial ratios 25
Table 11: Lazona Films: key facts 27
Table 12: PRISA TV: key facts 28
Table 13: Spain size of population (million), 2010-14 29
Table 14: Spain gdp (constant 2005 prices, $ billion), 2010-14 29
Table 15: Spain gdp (current prices, $ billion), 2010-14 29
Table 16: Spain inflation, 2010-14 30
Table 17: Spain consumer price index (absolute), 2010-14 30
Table 18: Spain exchange rate, 2010-14 30


LIST OF FIGURES
Figure 1: Spain media industry value: $ billion, 2010-14 9
Figure 2: Spain media industry category segmentation: $ billion, 2010-2014 11
Figure 3: Spain media industry geography segmentation: % share, by value, 2014 12
Figure 4: Spain media industry value forecast: $ billion, 2014-19 13
Figure 5: Forces driving competition in the media industry in Spain, 2014 14
Figure 6: Drivers of buyer power in the media industry in Spain, 2014 15
Figure 7: Drivers of supplier power in the media industry in Spain, 2014 17
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Spain, 2014 18
Figure 9: Factors influencing the threat of substitutes in the media industry in Spain, 2014 20
Figure 10: Drivers of degree of rivalry in the media industry in Spain, 2014 22
Figure 11: Havas SA: revenues and profitability 26

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