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Media in the United States

  • August 2016
  • -
  • MarketLine
  • -
  • 44 pages

Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the United States media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the United States media market by value in 2015?

What will be the size of the United States media market in 2020?

What factors are affecting the strength of competition in the United States media market?

How has the market performed over the last five years?

What are the main segments that make up the United States' media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The US media industry had total revenues of $310.2bn in 2015, representing a compound annual growth rate (CAGR) of 1.4% between 2011 and 2015.

The broadcasting & cable TV segment was the industry's most lucrative in 2015, with total revenues of $178.8bn, equivalent to 57.7% of the industry's overall value.

The US is easily the largest global market for broadcasting and cable TV and much of this is due to the investment in content and popularity of this content abroad. Growth is driven by both advertising and subscriptions growth, with advertising in particu

Table Of Contents

Media in the United States
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Comcast Corporation
The Interpublic Group of Companies, Inc.
News Corporation
The Walt Disney Company
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: United States media industry value: $ billion, 2011-15
Table 2: United States media industry category segmentation: % share, by value, 2011-2015
Table 3: United States media industry category segmentation: $ billion, 2011-2015
Table 4: United States media industry geography segmentation: $ billion, 2015
Table 5: United States media industry value forecast: $ billion, 2015-20
Table 6: Comcast Corporation: key facts
Table 7: Comcast Corporation: key financials ($)
Table 8: Comcast Corporation: key financial ratios
Table 9: The Interpublic Group of Companies, Inc.: key facts
Table 10: The Interpublic Group of Companies, Inc.: key financials ($)
Table 11: The Interpublic Group of Companies, Inc.: key financial ratios
Table 12: News Corporation: key facts
Table 13: News Corporation: key financials ($)
Table 14: News Corporation: key financial ratios
Table 15: The Walt Disney Company: key facts
Table 16: The Walt Disney Company: key financials ($)
Table 17: The Walt Disney Company: key financial ratios
Table 18: United States size of population (million), 2011-15
Table 19: United States gdp (constant 2005 prices, $ billion), 2011-15
Table 20: United States gdp (current prices, $ billion), 2011-15
Table 21: United States inflation, 2011-15
Table 22: United States consumer price index (absolute), 2011-15
Table 23: United States exchange rate, 2011-15

List of Figures
Figure 1: United States media industry value: $ billion, 2011-15
Figure 2: United States media industry category segmentation: $ billion, 2011-2015
Figure 3: United States media industry geography segmentation: % share, by value, 2015
Figure 4: United States media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in the United States, 2015
Figure 6: Drivers of buyer power in the media industry in the United States, 2015
Figure 7: Drivers of supplier power in the media industry in the United States, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2015
Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2015
Figure 11: Comcast Corporation: revenues and profitability
Figure 12: Comcast Corporation: assets and liabilities
Figure 13: The Interpublic Group of Companies, Inc.: revenues and profitability
Figure 14: The Interpublic Group of Companies, Inc.: assets and liabilities
Figure 15: News Corporation: revenues and profitability
Figure 16: The Walt Disney Company: revenues and profitability
Figure 17: The Walt Disney Company: assets and liabilities

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