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Media in Mexico

  • August 2016
  • -
  • MarketLine
  • -
  • 37 pages

Summary
Media in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Mexico

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Mexico

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Mexico media market with five year forecasts

Synopsis
Essential resource for top-line data and analysis covering the Mexico media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
What was the size of the Mexico media market by value in 2015?

What will be the size of the Mexico media market in 2020?

What factors are affecting the strength of competition in the Mexico media market?

How has the market performed over the last five years?

What are the main segments that make up Mexico's media market?

Key Highlights
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

The Mexican media industry had total revenues of $7.4bn in 2015, representing a compound annual rate of change (CARC) of -0.8% between 2011 and 2015.

The broadcasting & cable TV segment was the industry's most lucrative in 2015, with total revenues of $4.0bn, equivalent to 53.9% of the industry's overall value.

The Mexican broadcasting and cable TV market is being largely powered by the TV advertising and subscriptions segments which are continuing to produce good growth, even though many other areas of the world are seeing their television advertising revenues

Table Of Contents

Media in Mexico
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
TV Azteca, S.A.B. de C.V.
Bandidos Films
Grupo Planeta
Havas SA
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Mexico media industry value: $ billion, 2011-15
Table 2: Mexico media industry category segmentation: % share, by value, 2011-2015
Table 3: Mexico media industry category segmentation: $ billion, 2011-2015
Table 4: Mexico media industry geography segmentation: $ billion, 2015
Table 5: Mexico media industry value forecast: $ billion, 2015-20
Table 6: TV Azteca, S.A.B. de C.V.: key facts
Table 7: TV Azteca, S.A.B. de C.V.: key financials ($)
Table 8: TV Azteca, S.A.B. de C.V.: key financials (MXN)
Table 9: TV Azteca, S.A.B. de C.V.: key financial ratios
Table 10: Bandidos Films: key facts
Table 11: Grupo Planeta: key facts
Table 12: Havas SA: key facts
Table 13: Havas SA: key financials ($)
Table 14: Havas SA: key financials (€)
Table 15: Havas SA: key financial ratios
Table 16: Mexico size of population (million), 2011-15
Table 17: Mexico gdp (constant 2005 prices, $ billion), 2011-15
Table 18: Mexico gdp (current prices, $ billion), 2011-15
Table 19: Mexico inflation, 2011-15
Table 20: Mexico consumer price index (absolute), 2011-15
Table 21: Mexico exchange rate, 2011-15

List of Figures
Figure 1: Mexico media industry value: $ billion, 2011-15
Figure 2: Mexico media industry category segmentation: $ billion, 2011-2015
Figure 3: Mexico media industry geography segmentation: % share, by value, 2015
Figure 4: Mexico media industry value forecast: $ billion, 2015-20
Figure 5: Forces driving competition in the media industry in Mexico, 2015
Figure 6: Drivers of buyer power in the media industry in Mexico, 2015
Figure 7: Drivers of supplier power in the media industry in Mexico, 2015
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Mexico, 2015
Figure 9: Factors influencing the threat of substitutes in the media industry in Mexico, 2015
Figure 10: Drivers of degree of rivalry in the media industry in Mexico, 2015
Figure 11: TV Azteca, S.A.B. de C.V.: revenues and profitability
Figure 12: TV Azteca, S.A.B. de C.V.: assets and liabilities
Figure 13: Havas SA: revenues and profitability
Figure 14: Havas SA: assets and liabilities

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