1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Media in Poland

Media in Poland

  • June 2014
  • -
  • MarketLine
  • -
  • 39 pages

Introduction

Media in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Poland media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

*The Polish media industry had total revenues of $7.8bn in 2013, representing a compound annual growth rate (CAGR) of 3.9% between 2009 and 2013.

*The broadcasting & cable TV segment was the industry's most lucrative in 2013, with total revenues of $3.9bn, equivalent to 50.3% of the industry's overall value.

*The performance of the industry is forecast to follow a similar pattern with an anticipated CAGR of 3.9% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $9.5bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Poland

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Poland

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Poland media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Poland economy

Key Questions Answered

What was the size of the Poland media market by value in 2013?

What will be the size of the Poland media market in 2018?

What factors are affecting the strength of competition in the Poland media market?

How has the market performed over the last five years?

What are the main segments that make up Poland's media market?

Table Of Contents

Media in Poland
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 15
New entrants 16
Threat of substitutes 18
Degree of rivalry 20
Leading Companies 22
Agora SA 22
Cyfrowy Polsat S.A. 25
Publicis Groupe SA 28
Sanoma Oyj 32
Macroeconomic Indicators 35
Country Data 35
Appendix 37
Methodology 37
Industry associations 38
Related MarketLine research 38


LIST OF TABLES

Table 1: Poland media industry value: $ million, 2009-13 8
Table 2: Poland media industry category segmentation: $ million, 2013 9
Table 3: Poland media industry geography segmentation: $ million, 2013 10
Table 4: Poland media industry value forecast: $ million, 2013-18 11
Table 5: Agora SA: key facts 22
Table 6: Agora SA: key financials ($) 23
Table 7: Agora SA: key financials (zl) 23
Table 8: Agora SA: key financial ratios 23
Table 9: Cyfrowy Polsat S.A.: key facts 25
Table 10: Cyfrowy Polsat S.A.: key financials ($) 26
Table 11: Cyfrowy Polsat S.A.: key financials (zl) 26
Table 12: Cyfrowy Polsat S.A.: key financial ratios 26
Table 13: Publicis Groupe SA: key facts 28
Table 14: Publicis Groupe SA: key financials ($) 29
Table 15: Publicis Groupe SA: key financials (€) 30
Table 16: Publicis Groupe SA: key financial ratios 30
Table 17: Sanoma Oyj: key facts 32
Table 18: Sanoma Oyj: key financials ($) 33
Table 19: Sanoma Oyj: key financials (€) 33
Table 20: Sanoma Oyj: key financial ratios 33
Table 21: Poland size of population (million), 2009-13 35
Table 22: Poland gdp (constant 2000 prices, $ billion), 2009-13 35
Table 23: Poland gdp (current prices, $ billion), 2009-13 35
Table 24: Poland inflation, 2009-13 36
Table 25: Poland consumer price index (absolute), 2009-13 36
Table 26: Poland exchange rate, 2009-13 36


LIST OF FIGURES

Figure 1: Poland media industry value: $ million, 2009-13 8
Figure 2: Poland media industry category segmentation: % share, by value, 2013 9
Figure 3: Poland media industry geography segmentation: % share, by value, 2013 10
Figure 4: Poland media industry value forecast: $ million, 2013-18 11
Figure 5: Forces driving competition in the media industry in Poland, 2013 12
Figure 6: Drivers of buyer power in the media industry in Poland, 2013 13
Figure 7: Drivers of supplier power in the media industry in Poland, 2013 15
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Poland, 2013 16
Figure 9: Factors influencing the threat of substitutes in the media industry in Poland, 2013 18
Figure 10: Drivers of degree of rivalry in the media industry in Poland, 2013 20
Figure 11: Agora SA: revenues and profitability 24
Figure 12: Agora SA: assets and liabilities 24
Figure 13: Cyfrowy Polsat S.A.: revenues and profitability 27
Figure 14: Cyfrowy Polsat S.A.: assets and liabilities 27
Figure 15: Publicis Groupe SA: revenues and profitability 30
Figure 16: Publicis Groupe SA: assets and liabilities 31
Figure 17: Sanoma Oyj: revenues and profitability 34


View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Kuwait: %Published Trade Advertising Material Market. Analysis And Forecast To 2020

Kuwait: %Published Trade Advertising Material Market. Analysis And Forecast To 2020

  • $ 2161
  • Industry report
  • October 2016
  • by IndexBox Marketing

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Kuwait. It presents the latest data of the market size, consumption, domestic production, exports and ...

Mexico: %Published Trade Advertising Material Market. Analysis And Forecast To 2020

Mexico: %Published Trade Advertising Material Market. Analysis And Forecast To 2020

  • $ 2161
  • Industry report
  • October 2016
  • by IndexBox Marketing

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Mexico. It presents the latest data of the market size, consumption, domestic production, exports and ...

Cuba: %Published Trade Advertising Material Market. Analysis And Forecast To 2020

Cuba: %Published Trade Advertising Material Market. Analysis And Forecast To 2020

  • $ 2161
  • Industry report
  • October 2016
  • by IndexBox Marketing

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Cuba. It presents the latest data of the market size, consumption, domestic production, exports and imports, ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.