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Media in Sweden

  • June 2014
  • -
  • MarketLine
  • -
  • 38 pages

Introduction

Media in Sweden industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Sweden media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

*The Swedish media industry had total revenues of $9.4bn in 2013, representing a compound annual growth rate (CAGR) of 3.8% between 2009 and 2013.

*The publishing segment was the industry's most lucrative in 2013, with total revenues of $4.0bn, equivalent to 42.1% of the industry's overall value.

*The performance of the industry is forecast to decelerate, with an anticipated CAGR of 3.4% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $11.1bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Sweden

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Sweden

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Sweden media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Sweden economy

Key Questions Answered

What was the size of the Sweden media market by value in 2013?

What will be the size of the Sweden media market in 2018?

What factors are affecting the strength of competition in the Sweden media market?

How has the market performed over the last five years?

What are the main segments that make up Sweden's media market?

Table Of Contents

Media in Sweden
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 15
New entrants 16
Threat of substitutes 18
Degree of rivalry 20
Leading Companies 22
Bonnier AB 22
Modern Times Group MTG AB 26
Publicis Groupe SA 29
Teracom Group 33
Macroeconomic Indicators 34
Country Data 34
Appendix 36
Methodology 36
Industry associations 37
Related MarketLine research 37


LIST OF TABLES

Table 1: Sweden media industry value: $ million, 2009-13 8
Table 2: Sweden media industry category segmentation: $ million, 2013 9
Table 3: Sweden media industry geography segmentation: $ million, 2013 10
Table 4: Sweden media industry value forecast: $ million, 2013-18 11
Table 5: Bonnier AB: key facts 22
Table 6: Bonnier AB: key financials ($) 23
Table 7: Bonnier AB: key financials (SEK) 23
Table 8: Bonnier AB: key financial ratios 24
Table 9: Modern Times Group MTG AB: key facts 26
Table 10: Modern Times Group MTG AB: key financials ($) 27
Table 11: Modern Times Group MTG AB: key financials (SEK) 27
Table 12: Modern Times Group MTG AB: key financial ratios 27
Table 13: Publicis Groupe SA: key facts 29
Table 14: Publicis Groupe SA: key financials ($) 30
Table 15: Publicis Groupe SA: key financials (€) 31
Table 16: Publicis Groupe SA: key financial ratios 31
Table 17: Teracom Group: key facts 33
Table 18: Sweden size of population (million), 2009-13 34
Table 19: Sweden gdp (constant 2000 prices, $ billion), 2009-13 34
Table 20: Sweden gdp (current prices, $ billion), 2009-13 34
Table 21: Sweden inflation, 2009-13 35
Table 22: Sweden consumer price index (absolute), 2009-13 35
Table 23: Sweden exchange rate, 2009-13 35


LIST OF FIGURES

Figure 1: Sweden media industry value: $ million, 2009-13 8
Figure 2: Sweden media industry category segmentation: % share, by value, 2013 9
Figure 3: Sweden media industry geography segmentation: % share, by value, 2013 10
Figure 4: Sweden media industry value forecast: $ million, 2013-18 11
Figure 5: Forces driving competition in the media industry in Sweden, 2013 12
Figure 6: Drivers of buyer power in the media industry in Sweden, 2013 13
Figure 7: Drivers of supplier power in the media industry in Sweden, 2013 15
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Sweden, 2013 16
Figure 9: Factors influencing the threat of substitutes in the media industry in Sweden, 2013 18
Figure 10: Drivers of degree of rivalry in the media industry in Sweden, 2013 20
Figure 11: Bonnier AB: revenues and profitability 24
Figure 12: Bonnier AB: assets and liabilities 25
Figure 13: Modern Times Group MTG AB: revenues and profitability 28
Figure 14: Modern Times Group MTG AB: assets and liabilities 28
Figure 15: Publicis Groupe SA: revenues and profitability 31
Figure 16: Publicis Groupe SA: assets and liabilities 32


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