1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Media in Taiwan

Media in Taiwan

  • June 2014
  • -
  • MarketLine
  • -
  • 35 pages

Introduction

Media in Taiwan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Taiwan media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

*The Taiwanese media industry had total revenues of $7.5bn in 2013, representing a compound annual growth rate (CAGR) of 3% between 2009 and 2013.

*The broadcasting & cable TV segment was the industry's most lucrative in 2013, with total revenues of $4.4bn, equivalent to 58.4% of the industry's overall value.

*The performance of the industry is forecast to accelerate, with an anticipated CAGR of 3.6% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $9.0bn by the end of 2018.

Features

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Taiwan

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Taiwan

Leading company profiles reveal details of key media market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Taiwan media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Taiwan economy

Key Questions Answered

What was the size of the Taiwan media market by value in 2013?

What will be the size of the Taiwan media market in 2018?

What factors are affecting the strength of competition in the Taiwan media market?

How has the market performed over the last five years?

What are the main segments that make up Taiwan's media market?

Table Of Contents

Media in Taiwan
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 15
New entrants 16
Threat of substitutes 18
Degree of rivalry 20
Leading Companies 22
China Times Group 22
Publicis Groupe SA 23
Taiwan Broadcasting System 27
Taiwan Television Enterprise, Ltd. 28
Macroeconomic Indicators 31
Country Data 31
Appendix 33
Methodology 33
Industry associations 34
Related MarketLine research 34


LIST OF TABLES

Table 1: Taiwan media industry value: $ million, 2009-13 8
Table 2: Taiwan media industry category segmentation: $ million, 2013 9
Table 3: Taiwan media industry geography segmentation: $ million, 2013 10
Table 4: Taiwan media industry value forecast: $ million, 2013-18 11
Table 5: China Times Group: key facts 22
Table 6: Publicis Groupe SA: key facts 23
Table 7: Publicis Groupe SA: key financials ($) 24
Table 8: Publicis Groupe SA: key financials (€) 25
Table 9: Publicis Groupe SA: key financial ratios 25
Table 10: Taiwan Broadcasting System: key facts 27
Table 11: Taiwan Television Enterprise, Ltd.: key facts 28
Table 12: Taiwan Television Enterprise, Ltd.: key financials ($) 28
Table 13: Taiwan Television Enterprise, Ltd.: key financials (NT$) 28
Table 14: Taiwan Television Enterprise, Ltd.: key financial ratios 29
Table 15: Taiwan size of population (million), 2009-13 31
Table 16: Taiwan gdp (constant 2000 prices, $ billion), 2009-13 31
Table 17: Taiwan gdp (current prices, $ billion), 2009-13 31
Table 18: Taiwan inflation, 2009-13 32
Table 19: Taiwan consumer price index (absolute), 2009-13 32
Table 20: Taiwan exchange rate, 2009-13 32


LIST OF FIGURES

Figure 1: Taiwan media industry value: $ million, 2009-13 8
Figure 2: Taiwan media industry category segmentation: % share, by value, 2013 9
Figure 3: Taiwan media industry geography segmentation: % share, by value, 2013 10
Figure 4: Taiwan media industry value forecast: $ million, 2013-18 11
Figure 5: Forces driving competition in the media industry in Taiwan, 2013 12
Figure 6: Drivers of buyer power in the media industry in Taiwan, 2013 13
Figure 7: Drivers of supplier power in the media industry in Taiwan, 2013 15
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Taiwan, 2013 16
Figure 9: Factors influencing the threat of substitutes in the media industry in Taiwan, 2013 18
Figure 10: Drivers of degree of rivalry in the media industry in Taiwan, 2013 20
Figure 11: Publicis Groupe SA: revenues and profitability 25
Figure 12: Publicis Groupe SA: assets and liabilities 26
Figure 13: Taiwan Television Enterprise, Ltd.: revenues and profitability 29
Figure 14: Taiwan Television Enterprise, Ltd.: assets and liabilities 30

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
World Online Advertising Market, IDATE

World Online Advertising Market, IDATE

  • $ 4600
  • Industry report
  • September 2016
  • by IDATE

Programmatic - RTB - Search - Display - Mobile - Social networking – Video Markets at December 2015 & Forecasts to 2020 The World Online Advertising market package includes: - a database with quantitative ...

Mobile Advertising - Global Market Outlook (2016-2022)

Mobile Advertising - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • August 2016
  • by Stratistics MRC

According to Stratistics MRC, the Global Mobile Advertising Market is valued at $19.4 billion in 2015 and is expected to grow at a CAGR of 26.4% to reach $99.9 billion by 2022. Uptake in smart phones and ...

Global Multiscreen Advertising Market - Growth, Trends & Forecasts (2016 - 2021)

Global Multiscreen Advertising Market - Growth, Trends & Forecasts (2016 - 2021)

  • $ 4250
  • Industry report
  • August 2016
  • by Mordor Intelligence LLP

Advertising has always been among the top in terms of budgets allocated by the companies and would continue to do so in order to be more competitive amidst today’s cut-throat competition. Traditional ...


ref:plp2014

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.