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Serbia Consumer Electronics Report Q2 2016

  • February 2016
  • -
  • Business Monitor International
  • -
  • 49 pages

Includes 3 FREE quarterly updates

BMI View: We adjusted our outlook for 2016 down slightly in Q216 to reflect a weaker economic outlook,but our bullish medium term outlook is unchanged. Stronger economic growth and dinar appreciation areexpected to drive growth in purchasing power, a trend that is key to our outlook for a marked improvementin PC, AV and handset spending 2017-2020. These economic trends are expected to deepen the market ashouseholds gain sufficient disposable income for the first time, while also offering vendors the opportunityto grow sales and widen margins through an easing of price sensitivity in the mid-market. Our forecastenvisages a CAGR of 6.4% for total consumer electronics device spending 2016-2020 to a total ofUSD917mn in 2020.Latest Updates And Industry Developments-Computer Hardware Sales: USD249mn in 2016 to USD340mn in 2020, corresponding to a CAGR of5.7%. Pent-up demand after deferred purchases in 2014 and 2015, alongside income growth, will put thecomputer hardware market on a stronger trajectory from 2017.

Table Of Contents

Serbia Consumer Electronics Report Q2 2016
BMI Industry View 5
SWOT 7
Consumer Electronics Market 7
Industry Forecast 9
Table: Consumer Eletronics Market (Serbia 2013-2019) 13
Industry Risk/Rewards Index 14
Table: Consumer Electronics Ratings Regional Breakdown, Q216 15
Table: Europe Risk/Rewards Index - Q2 2016 16
Market Overview 17
Computers 17
Table: PC Sales (Serbia 2014-2020) 17
AV Devices 23
Table: AV Sales (Serbia 2014-2020) 23
Mobile Devices 28
Table: Mobile Communications (Serbia 2014-2020) 28
Industry Trends And Developments 35
Table: Serbia ICT Industry - Key Metrics 36
Competitive Landscape 39
Key Players 39
International Companies 39
Table: Lenovo 39
Table: Microsoft 39
Table: Samsung Electronics 40
Table: ZTE 40
Demographic Forecast 41
Table: Population Headline Indicators (Serbia 2005-2025) 42
Table: Population By Age Group (Serbia 2005-2025) 42
Table: Population By Age Group % (Serbia 2005-2025) 43
Methodology 45
Industry Forecast Methodology 45
Sector-Specific Methodology 46
Sources 46
Risk/Reward Index Methodology 47
Sector-Specific Methodology 48
Table: Consumer Electronics Risk/Reward Index Indicators 48
Table: Weighting Of Indicators 49

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