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Serbia Consumer Electronics Report Q2 2015

  • February 2015
  • -
  • Business Monitor International
  • -
  • 65 pages

Includes 3 FREE quarterly updates

BMI View:

The Serbian consumer electronics market is one of the least lucrative in per capita terms in the region, but the low penetration rate in key device categories has nonetheless attracted global vendors. Growth rates will remain moderate over the medium term due to the challenging economic environment and continued negative GDP growth in 2015 will weigh heavily on this sector. We forecast Serbian consumer electronics spending will grow just 0.6% in US dollar terms in 2015 to USD1.25bn, and reach USD1.39bn in 2019. There is however upside potential for Serbia consumer electronics growth if the economic recovery is faster than expected - which would unlock demand from low penetration rates. Household PC penetration, despite more than doubling over the previous five years, remains 30pp below the regional average, while smartphone penetration remains a long way below the regional average. We expect it to rise rapidly over our forecast period.

Headline Expenditure Projections
:
- Computer Hardware Sales: USD394mn in 2014 to USD366mn in 2015; -7.1% in US dollar terms. Low device penetration rates offer faster volume growth rates than elsewhere in Europe, however, weak economic conditions and a shift in consumption to cheaper tablets will limit value growth.

Table Of Contents

Serbia Consumer Electronics Report Q2 2015
BMI Industry View 7
SWOT 9
Consumer Electronics Market 9
Political 11
Economic 12
Industry Forecast 13
Table: Consumer Electronics Overview (Serbia 2013-2019) 13
Macroeconomic 18
Economic Analysis 18
Industry Risk Rewards Ratings 23
Industry Risk Reward Ratings 23
Table: Central And Eastern Europe Consumer Electronics Risk/Rewards Index, Q215 25
Market Overview 26
Computers 26
Table: PC Sales (Serbia 2013-2019) 26
AV Devices 32
Table: AV Sales (Serbia 2013-2019) 32
Mobile Devices 38
Table: Mobile Communications (Serbia 2013-2019) 38
Competitive Landscape 45
International Companies 45
Table: Lenovo 45
Table: Microsoft 46
Table: ZTE 47
Table: Samsung Electronics 48
Industry Trends And Developments 49
Table: Serbia ICT Industry - Key Metrics 50
Company Profile 53
ComTrade 53
Table: Selected Developments 56
Demographic Forecast 57
Table: Population Headline Indicators (Serbia 1990-2025) 58
Table: Population By Age Group (Serbia 1990-2025) 58
Table: Population By Age Group % (Serbia 1990-2025) 59
Methodology 61
Industry Forecast Methodology 61
Sector-Specific Methodology 62
Sources 62
Risk/Reward Index Methodology 63
Sector-Specific Methodology 64
Table: Consumer Electronics Risk/Reward Index Indicators 64
Table: Weighting Of Indicators 65

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