Home
Information Technology and Media
Hardware and Electronic Equipment
Consumer Electronics
Serbia Consumer Electronics Industry Update Quarter 2 2012

Serbia Consumer Electronics Industry Update Quarter 2 2012

$ 1 088 - March 2013 - by Business Monitor International - 52

Summary

Table of Contents

View Report

Search Inside

Data Series

Industry

Consumer Electronics

Country

Serbia and Montenegro

Keywords

Tv Set
Television Equipment

Includes 3 FREE quarterly updates

BMI View: We project Serbian consumer electronics spending will grow by about 8% in US dollar terms in
2013 to US$1.2bn. Macroeconomic headwinds originating from the eurozone mean that consumer spending
is unlikely to return to pre-2008 growth levels for many years. Serbia is one of the poorest markets in
Central and Eastern Europe. Stubbornly high unemployment will constrain household spending in the short
term, while elevated inflation will impinge on real purchasing power. However, economic growth, rising
disposable income and the development of organised retail infrastructure are forecast to drive longer-term
growth. Sales of flat-screen TV sets and feature-rich notebook computers will continue to benefit from
falling prices and more aggressive vendor and distributor promotion. Meanwhile smartphones provided a
bright spot for retailers in 2012, accounting for around 50% of sales on leading networks in the final
quarter of the year.
- Computer Hardware Sales: US$445mn in 2012 to US$493mn in 2013; +11% in US dollar terms.
Forecast in US dollar terms upwardly revised due to macroeconomic factors, and tablet sales, which
should provide a growth area as prices fall.
- AV Sales: US$427mn in 2012 to US$444mn in 2013; +4% in US dollar terms. Forecast in US dollar
terms unchanged. Flat-screen TV sets will be the main growth driver as Serbia continues its migration to
digital broadcasting.

BMI Industry View . 7
SWOT . 9
Business Environment 11
Economic 12
Political 13
Industry Forecast 14
Table: Consumer Electronics Overview, 2010-2017 . . 14
Macroeconomic Forecasts . 17
Table: Serbia - Macroeconomic Forecasts . . . . . 17
Industry Risk Reward Ratings 18
Europe Risk/Reward Ratings . 18
Eurozone Crisis Eases Risk Outlook 20
Table: CEE Consumer Electronics Risk/Reward Rating, Q213 23
Market Overview . 24
Computers . 25
Table: PC Sales, 2010-2017 . . . 25
AV Devices 28
Table: AV Sales, 2010-2017 . . . . 28
Mobile Devices . 31
Table: Mobile Communications, 2010-2017 . . . . 31
Competitive Landscape 36
Computers 36
Video, Audio & Gaming . 37
Mobile Handsets . 37
Industry Trends And Developments 39
Industry Trends & Developments 39
Table: Serbia ICT Industry - Key Metrics . . . . . . 40
Company Profile 43
ComTrade . 43
Table: Selected Developments . . 45
Demographic Forecast . 47
Demographic Outlook 47
Table: Serbia's Population By Age Group, 1990-2020 ('000) . . 48
Table: Serbia's Population By Age Group, 1990-2020 (% of total) . . . . 48
Table: Serbia's Key Population Ratios, 1990-2020 . . . . 49
Table: Serbia's Rural And Urban Population, 1990-2020 . . . . . 50
Methodology 51
How We Generate Our Industry Forecasts . 51
Electronics Industry . 51
Sources . 52

Television Equipment in Serbia and Montenegro