1. Market Research
  2. > Business Services
  3. > Advertising and Marketing Market Trends
  4. > Advertising: Global Industry Guide, MarketLine

Advertising: Global Industry Guide, MarketLine

  • April 2014
  • -
  • MarketLine
  • -
  • 219 pages

Summary

Table of Contents

Search Inside

Introduction

Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The guide also contains descriptions of the leading companies including key financial metrics and analysis of competitive pressures within the market.

Features and benefits

* Save time carrying out entry-level research by identifying the size, growth, and leading players in the global advertising market.
* Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market.
* Leading company profiles reveal details of key advertising market players' global operations and financial performance.
* Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts.

Highlights

The global advertising industry generated total revenues of $97.4bn in 2013, representing a compound annual growth rate (CAGR) of 4.7% between 2009 and 2013.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $24.8bn, equivalent to 25.5% of the industry's overall value.
The performance of the industry is forecast to accelerate, with an anticipated CAGR of 5.9% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $129.5bn by the end of 2018.

Your key questions answered

* What was the size of the global advertising market by value in 2013?
* What will be the size of the global advertising market in 2018?
* What factors are affecting the strength of competition in the global advertising market?
* How has the market performed over the last five years?

Find all the market research you need - instantly, in one place.

+1.2 Million Research Documents & Statistics +200,000 Trusted Public Sources 350 Industries With Global Coverage

Get This Report

24/7 Customer Support

Talk to Louis

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers

Lamar Advertising Co. (USA)

Lamar Advertising Co. (USA)

  • $ 3 500
  • Industry report
  • April 2015
  • by Global Industry Analysts

This report presents quick facts about Lamar Advertising Co., which is principally involved in Outdoor Advertising Business. Illustrated with 181 tables, the report showcases the company's recent news ...

Nation Broadcasting Corporation PCL (Thailand)

Nation Broadcasting Corporation PCL (Thailand)

  • $ 3 500
  • Industry report
  • April 2015
  • by Global Industry Analysts

This report presents quick facts about Nation Broadcasting Corporation PCL, which is principally involved in TV Advertising Media, Radio Advertising Media, and New Media Advertising Business. Illustrated ...

Advertising Material Distribution Service Lines World Report

Advertising Material Distribution Service Lines World Report

  • $ 3 047
  • Industry report
  • July 2015
  • by PureData

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 ...


ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.