Chapter 1 Summary 2
Market overview : baby personal care 2
Market value 2
Market value projection 2
Market volume 2
Market volume projection 2
Market sector ation 2
Summary category level: baby toiletries 3
Market value 3
Market value projection 3
Market volume 3
Market volume projection 3
Market sector ation 3
Summary category level: diapers 4
Market value 4
Market value projection 4
Market volume 4
Market volume projection 4
Market sector ation 4
Part I Introduction 5
What's included this report? 5
How to use this report 5
Market definition 6
TABLE OF CONTENTS 9
Index of Figures 10
Index of Tables 11
Part III Overview 12
Value Analysis 12
Volume Analysis 13
Part IV Global Baby Personal Care: Industry Overview 14
Market analysis (Value) (US Dollar), 2004-2009 14
Market analysis (Value) (US Dollar), 2009-2014 15
Market Analysis (Volume), 2004-2009 17
Market Analysis (Volume), 2009-2014 18
Company share analysis 20
Distribution Chanel analysis 23
Expenditure and consumption per person 25
Part V Leading Firms Profiles 27
The Procter & Gamble Firms 27
Kimberly-Clark Corporation 29
Part VI Category Analysis: Baby Toiletries 31
Market analysis (Value) (US Dollar), 2004-2009 31
Market analysis (Value) (US Dollar), 2009-2014 32
Market Analysis (Volume), 2004-2009 34
Market Analysis (Volume), 2009-2014 35
Company share analysis 37
Distribution Chanel analysis 40
Expenditure and consumption per person 42
Part VII Category Analysis: Diapers 46
Market analysis (Value) (US Dollar), 2004-2009 46
Market analysis (Value) (US Dollar), 2009-2014 47
Market Analysis (Volume), 2004-2009 49
Market Analysis (Volume), 2009-2014 50
Company share analysis 52
Distribution Chanel analysis 55
Expenditure and consumption per person 57
Part VIII Research Methodology 59
Methodology overview 59
Secondary research 60
Market modeling 61
Creating an initial data model 61
Revising the initial data model 61
Creating a final estimate 62
Creating demographic value splits 62
Primary research 62
Data finalization 63
Ongoing research 63
Part IX Appendix 64
Future readings 64
How to contact experts in your market 64
Disclaimer 64
Index of Tables
Data table 1: Baby personal care category definitions 7
Data table 2: Baby personal care sales channels 8
Data table 3: Baby personal care, Global, value (region-wise), 2004-2009 ($m) 12
Data table 4: Baby personal care, Global, value (region-wise) projection, 2009-2014 ($m) 12
Data table 5: Baby personal care, Global, volume (region-wise), 2004-2009 (units, million) 13
Data table 6: Baby personal care, Global, volume (region-wise) projection, 2009-2014 (units, million) 13
Data table 7: Baby personal care, Global, value by segment ($m), 2004-2009 14
Data table 8: Baby personal care, Global, value projection by category ($m), 2009-2014 15
Data table 9: Baby personal care, Global, volume by market segment (units, million), 2004-2009 17
Data table 10: Baby personal care, Global, volume projection by category (units, million), 2009-2014 18
Data table 11: Baby personal care, Global, industry player share (top 20 firms ) by value (%), 2008-2009 20
Data table 12: Baby personal care, Global, value by industry player ($m), 2008-2009 21
Data table 13: Baby personal care, Global, sales channels by value (%), 2008-2009 23
Data table 14: Baby personal care, Global, value by sales channel ($m), 2008-2009 23
Data table 15: Baby personal care, Global, spending per person ($), 2004-2009 25
Data table 16: Baby personal care, Global, future spending per person ($), 2009-2014 25
Data table 17: Baby personal care, Global, consumption per person (units), 2004-2009 26
Data table 18: Baby personal care, Global, future consumption per person (units), 2009-2014 26
Data table 19: The Procter & Gamble Firms key facts 27
Data table 20: Kimberly-Clark Corporation key facts 29
Data table 21: Baby toiletries, Global, value by sector ($m), 2004-2009 31
Data table 22: Baby toiletries, Global, value projection by sector ($m), 2009-2014 32
Data table 23: Baby toiletries, Global, volume by sector (units, million), 2004-2009 34
Data table 24: Baby toiletries, Global, volume projection by sector (units, million), 2009-2014 35
Data table 25: Baby toiletries, Global, industry player share (top 20 firms ) by value (%), 2008-2009 37
Data table 26: Baby toiletries, Global, value by industry player ($m), 2008-2009 38
Data table 27: Baby toiletries, Global, sales channels by value (%), 2008-2009 40
Data table 28: Baby toiletries, Global, value by sales channel ($m), 2008-2009 40
Data table 29: Baby toiletries, Global, spending per person ($), 2004-2009 42
Data table 30: Baby toiletries, Global, future spending per person ($), 2009-2014 43
Data table 31: Baby toiletries, Global, consumption per person (units), 2004-2009 44
Data table 32: Baby toiletries, Global, future consumption per person (units), 2009-2014 45
Data table 33: Diapers, Global, value by sector ($m), 2004-2009 46
Data table 34: Diapers, Global, value projection by sector ($m), 2009-2014 47
Data table 35: Diapers, Global, volume by sector (units, million), 2004-2009 49
Data table 36: Diapers, Global, volume projection by sector (units, million), 2009-2014 50
Data table 37: Diapers, Global, industry player share (top 20 firms ) by value (%), 2008-2009 52
Data table 38: Diapers, Global, value by industry player ($m), 2008-2009 53
Data table 39: Diapers, Global, sales channels by value (%), 2008-2009 55
Data table 40: Diapers, Global, value by sales channel ($m), 2008-2009 55
Data table 41: Diapers, Global, spending per person ($), 2004-2009 57
Data table 42: Diapers, Global, future spending per person ($), 2009-2014 57
Data table 43: Diapers, Global, consumption per person (units), 2004-2009 58
Data table 44: Diapers, Global, future consumption per person (units), 2009-2014 58
Index of Figures
Chart 1: Baby personal care, Global, value by segment ($m), 2004?14 16
Chart 2: Baby personal care, Global, market segment growth comparison, by value, 2004?14 16
Chart 3: Baby personal care, Global, volume by market segment (units, million), 2004?14 19
Chart 4: Baby personal care, Global, market segment growth comparison, by volume, 2004?14 19
Chart 5: Baby personal care, Global, industry player share (top five firms ) by value (%), 2008-2009 22
Chart 6: Baby personal care, Global, sales channels by value (%), 2008-2009 24
Chart 7: Baby toiletries, Global, value by sector ($m), 2004?14 33
Chart 8: Baby toiletries, Global, market segment growth comparison, by value, 2004?14 33
Chart 9: Baby toiletries, Global, volume by sector (units, million), 2004?14 36
Chart 10: Baby toiletries, Global, market segment growth comparison, by volume, 2004?14 36
Chart 11: Baby toiletries, Global, industry player share (top five firms ) by value (%), 2008-2009 39
Chart 12: Baby toiletries, Global, sales channels by value (%), 2008-2009 41
Chart 13: Diapers, Global, value by sector ($m), 2004?14 48
Chart 14: Diapers, Global, market segment growth comparison, by value, 2004?14 48
Chart 15: Diapers, Global, volume by sector (units, million), 2004?14 51
Chart 16: Diapers, Global, market segment growth comparison, by volume, 2004?14 51
Chart 17: Diapers, Global, industry player share (top five firms ) by value (%), 2008-2009 54
Chart 18: Diapers, Global, sales channels by value (%), 2008-2009 56
Chart 19: Annual data review process 60