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Digital Content Creation & Brand Ratings Report

  • October 2016
  • -
  • SCRI International, Inc.

SCRI Research conducted a survey among broadcast and pro video facilities worldwide on the issues and trends in digital content creation. The survey was undertaken with Createasphere, a premier business development partner for technology enabled entertainment, marketing, and communications organizations and one of their portals, ProVideoCoalition.com.

Table Of Contents

Digital Content Creation and Brand Ratings Report
Demographics

Geographic Regions

North America
Latin America
Europe
Asia-Pacific
Africa and Middle East
Job Title

Animator/Visual Effects
Archivist/Digital Librarian
Editor/Assistant Editor
Colorist/DI
Costume/Make-up/Hair
Creative Director
Data/Asset Manager
Developer/Programmer
Director of Photography/Cameraman
Director/Assistant Director
DIT/On-set Data Manager
Educator
Engineer
Facility Manager/Operations
Graphic Artist/Designer
IT
Lighting/Grip/Electrical
Management/President
Marketing/Sales
Pre-vis Artist
Producer
Project Manager
Program Director
Set/Scenic Designer
Sound-Production
Sound-Post Production
Still(s) Photographer
Web/Internet Designer
Writer
Other
Industry Type

Advertising
Broadcast/Cable
Consumer Goods
Construction/Architecture
Education
Film/TV
Gaming
Government/Military
House of Worship
Hospitality/Travel/Dining
Internet/Web/IPTV/Telecommunications
Legal/Finance/Banking/Insurance
Medical/Life Sciences
New Media
Non-Profit
Oil/Gas/Mining
Publishing
Retail
Service Provider
Software/Applications
Sports/Live Events
Other
Size of operation

LARGE CONTENT CREATORS: Television Networks; Studios; Large Production Facilities; Global Online Content Communities (1,000,000 monthly Uniques or LARGER)
MEDIUM CONTENT CREATORS: Independent Studios; Local Broadcasters and Affiliates; Small to Medium Production Facilities; Post Production Facilities (10 or more employees); Online Content Communities (250,000 - 1,000,000 monthly Uniques)
SMALL CONTENT CREATORS: Independent filmmakers; Documentarians; 1-4 employee post production houses; Writers; Freelance professionals; Online content communities (0 - 250,00 0 monthly Uniques)
Other (please specify)
Type of digital content production:

Commercial (Television, Online, Video Ads)
Corporate Video
Documentary
Episodic Television
Feature Film
Infomercial
Music Video
Online Webisodic Content
Short Form Film
Short Form Online Content
Special Event Content
Sports Video
Syndicated Television
Training Video
Other (please specify)
Level of concern with current challenges involved in producing and capturing digital content?

4K Workflow and Digital Output
8K Workflow and Digital Output
3D Stereo Workflow and Digital Output
Faster Frame Rate Workflow and Digital Output
Onset Workflow
Color management and integrity
Digital Dailies
Near set Workflow
Post Production Workflow
Digital File Transfer
Data Security
Data Storage
100-Year Archival of Digital Files
Distributing Digital Content via new emerging channels:
VOD (Video On Demand)
Digital Cinema
Connected Television
Online Video - Computer
Online Video - Tablet
Mobile Video
Social Content
Monetization of new emerging distribution models
Big Data Storage and Long-term Access
Onsite Storage
Cloud Storage
Level of Involvement: with:

Camera Selection
Digital Recorder Selection
Digital Workflow Ecosystem (Capture to Post)
Digital Workflow Ecosystem (Post - Distribution)
Digital Workflow Ecosystem (Archive)
Digital Asset Management (DAM)
Media Asset Management (MAM)
Production Asset Management (PAM)
Cloud Storage System
Onsite Storage System (NAS, SAS, LAN)
100-Year Digital Archival
Metadata Aggregation
Transcoding for multi-screen output:
Cinema
Television
Tablet
Mobile
Computer
Percentage of Facilities that have a preferred camera for the bulk of current involvement in content capture.

Brand Ratings of Camera Manufacturers

ARRI
Blackmagic
Canon
GoPro
Ikonoskop
JVC
Nikon
Olympus
Panasonic
RED
Sony
Grass Valley
Ikegami
Hitachi
Other
Percentage of Facilities involved in selection of a preferred POST editing platform

Brand Ratings for Post Production Tool Manufacturers

Adobe After Effects
Adobe Media Encoder
Adobe Premiere Pro
Apple Compressor
Apple Final Cut Pro 7
Apple Final Cut Pro X
Autodesk Flame
Autodesk Smoke
Avid Media Composer
Avid Symphony
Blackmagic DaVinci Resolve
SonyVegas Pro
Sorenson Squeeze
Telestream Episode
Other

Level of Involvement in the following gear types?

Digital Recorder
Lens Selection
Lighting
Camera Rigging and Stabilizers
Digital Onset Storage
Camera Filters
Location and Location Selection
Sound and Sound equipment
Color management system
Camera
Specialized Rigging Equipment: Marine, Ariel, Robotic, Underwater, High Speed
Percentage of facilities involved in the selection or usage of visual effects, special effects or pre-visualization softwares or solutions

Softwares and Solutions: Brand Ratings

Adobe: AfterEffects, Creative Cloud
Autodesk: Entertainment Creation Suite, Flame, Maya
Avid: Media Composer, Symphony
Eyeon Software: Fusion, Connection, Dimension, Rotation
Foundary: Nuke, Hiero, Mari, Katana
Frameforge 3D
GenArts: Sapphire, Sapphire Edge, Monsters GT, ParticleIllusion
Maxon: Cinema 4D, Bodypaint 3D
Mesh (a Previz Software)
MovieStorm
Red Giant: Holomatrix, Singular, etc.
SideEffects: Houdini
Sony Creative Suite: Vegas, Forge
TechSmith: Camtasia
Other
Ratings for online sources of news, information, trends and learning in terms of frequency of visits?


CEA Entertainment Matters Digital Content SmartBrief
CreativeCow.com
DAMCoalition.com
Deadline.com
DigitalProductionBuzz.com
Fmctraining.com
Lynda.com
MacProvideo.com
NAB SmartBrief
P3Update.com
ProPhotoCoalition.com
ProVideoCoalition.com
StudioDaily.com
Variety.com
Other (please specify)

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