Mobile OS Comparative Analysis and Forecast 2013 - 2018

  • October 2013
  • -
  • Mind Commerce Publishing
  • -
  • 46 pages

Overview:

A mobile OS is an Operating System that operates a smartphone, tablet, phablet, PDA, or other digital mobile/wireless device. Modern mobile operating systems combine the features of a personal computer operating system with touch screen, cellular, Bluetooth, WiFi, GPS mobile navigation, camera, video camera, speech recognition, voice recorder, music player, near field communication, personal digital assistant (PDA) and other features.

This research evaluates the competitive landscape of major mobile operating systems including their evolution, market performance and projections, application store performance, market threats and fragmentations challenges, SWOT analysis, and emerging OS platforms and in-depth analysis of Google's strategy over Android Open Source Project (AOSP).

The report also provides a global forecast for mobile applications segmented by mobile OS and App Store and mobile OS and Business Model:

Global Mobile Application Revenue by App Store 2013 - 2018

Amazon App Store
Apple App Store
Bada App Store
BlackBerry App World
FireFox OS
Google Play
Kindle App Store
Nokia App Store
Nook App Store
Tizen
WebOS App Store
Windows Store
Others

Global Mobile Application Revenue by Business Model 2013 - 2018

Virtual Goods
Advertising Revenue
Subscription Revenue
Download Revenue

Target Audience:

Mobile network operators
Mobile handset manufacturers
OS and application store companies
Wireless/Mobile application developers
Wireless/Mobile infrastructure providers
Personal computing device manufacturers
Services infrastructure and outsourcing providers

Companies in Report:

Alibaba
Amazon
Apple
Blackberry
Google
IBM
Microsoft
Mozilla
Nokia
Samsung
Ubuntu

Table Of Contents

1.0 INTRODUCTION 5
2.0 MAJOR MOBILE OS EVOLUTION TIMELINE AND ANALYSIS 6
2.1 DEVELOPMENT TIMELINE OF ALL MOBILE OS 6
2.2 ANDROID VERSION 1.0 - 4.4 7
2.3 IOS VERSION 1.0 - 7 9
2.4 WINDOWS PHONE 11
2.5 BLACKBERRY 12
2.6 SYMBIAN 12
3.0 MOBILE OS MARKET PROJECTION AND COMPETITIVE ANALYSIS 14
3.1 MOBILE OS COMPARISON CHART BY FUNCTIONALITY AND FEATURES 14
3.2 GLOBAL MOBILE APPLICATION REVENUE BY TOTAL VS. BUSINESS MODEL ($ MILLION) 17
3.3 GLOBAL MOBILE APPLICATION REVENUE BY APP STORE ($ MILLION) 18
3.4 GLOBAL SMARTPHONE SALES BY MOBILE OS 18
3.5 MOBILE OS MARKET SHARE PROJECTION 2013 - 2017 19
3.6 GLOBAL TABLET SALES and MARKET SHARE BY OS (UNIT MILLION) 20
3.7 TOP SMARTPHONE COUNTRIES BY SALES and MARKET SHARE (UNIT MILLION) 20
3.8 TOP FIVE SMARTPHONE VENDOR SALES and MARKET SHARE (UNIT MILLION) 20
3.9 SMARTPHONE PROFIT SHARE BY OEMS 21
3.10 APPSTORE STATISTICS 21
3.11 APP QUALITY REPORT IOS VS. ANDROID 22
3.12 APPS DOWNLOAD REVENUE SHARE BY OS 23
3.13 APPS DOWNLOAD TREND BY USERS 2013 23
3.14 CONSUMER VS. ENTERPRISE INTERNET USAGE BY OS 2013 24
3.15 USER LOYALTY RATIO OVER MOBILE OS 24
3.16 CONSUMER LOYALTY OVER PHONE BRAND 24
3.17 AD CONVERSATION RATE BY MOBILE OS VS. AD CATEGORY 25
3.18 BANNER AD CONVERSION RATE BY MOBILE OS VS. APP CATEGORY 25
3.19 WHO IS WINING: IOS OR ANDROID OR OTHER? 26
4.0 SWOT ANALYSIS and FRAGMENTATION CHALLENGE 27
4.1 STRENGTH AND OPPORTUNITY 27
4.1.1 ANDROID OS 27
4.1.2 IOS 27
4.1.3 WINDOWS PHONE 27
4.1.4 BLACKBERRY 28
4.1.5 SYMBIAN 28
4.2 WEAKNESS AND THREAT 28
4.2.1 ANDROID 28
4.2.2 IOS 29
4.2.3 WINDOWS PHONE 29
4.2.4 BLACKBERRY 29
4.2.5 SYMBIAN 29
4.3 MOBILE OS FRAGMENTATION CHALLENGE 30
5.0 MOBILE OS ENTRANT 31
5.1 FIREFOX OS 31
5.1.1 OVERVIEW 31
5.1.2 FEATURES and APPLICATIONS 31
5.1.3 COMPETITIVE LANDSCAPE 33
5.2 UBUNTU TOUCH 33
5.2.1 OVERVIEW 33
5.2.2 FEATURES and APPLICATIONS 34
6.0 ANDROID OPEN SOURCE PROJECT (AOSP) VS. GOOGLE ANALYSIS 36
6.1 ANDROID VS. GOOGLE SUCCESS AND POSSIBLE THREAT FOR GOOGLE 36
6.2 IS ANDROID REALLY OPEN SOURCE? 36
6.2.1 AOSP SEARCH VS. GOOGLE SEARCH 37
6.2.2 AOSP MUSIC VS. GOOGLE PLAY MUSIC 37
6.2.3 GOOGLE CALENDAR VS. AOSP CALENDAR 38
6.2.4 AOSP KEYBOARD VS. GOOGLE KEYBOARD 38
6.2.5 AOSP CAMERA VS. GOOGLE CAMERA 39
6.2.6 AOSP MESSAGING VS. GOOGLE HANGOUT 39
6.3 ANDROID OEM STRATEGY 40
6.3.1 GOOGLE APPS BUNDLE AND SKYHOOK LESSON 40
6.3.2 ALIBABA CHINA LESSON 40
6.3.3 AMAZON LESSON 41
6.4 GOOGLE APIS STRATEGY 41
6.5 GOOGLE MAPS API STRATEGY 42
6.6 GOOGLE CLOUD MESSAGING (GCM) STRATEGY 42
6.7 LOCATION APIS STRATEGY 42
6.8 IN-APP PURCHASING APIS 43
6.9 PLAY GAMES API 43
6.10 SAMSUNG AND AMAZON'S ANDROID STRATEGY 43
6.11 IS GOOGLE'S ANDROID ECOSYSTEM CHALLENGEABLE? 44
7.0 CONCLUSIONS 45
7.1 KEY FINDINGS AND FUTURE OF MOBILE OS MARKETPLACE 45

List of Graphs

Figure 1: Smartphone Profit Share by OEM 2013 21
Figure 2: uTest App Quality Report iOS vs. Android 2013 22
Figure 3: Application Download Revenue 2013: iOS vs. Android vs. Others 23
Figure 4: Application Download Trend iOS vs. Android vs. Others 2013 23
Figure 5: Graphical Difference between Google Search vs. AOSP Search 37
Figure 6: Graphical Difference between Google Play Music vs. AOSP Music 37
Figure 7: Graphical Difference between Google Calendar vs. AOSP Calendar 38
Figure 8: Graphical Difference between Google Keyboard vs. AOSP Keyboard 38
Figure 9: Graphical Difference between Google Camera vs. AOSP Camera 39
Figure 10: Graphical Difference between Google Hangout vs. AOSP Messaging 39

List of Tables

Table 1: Development Timeline of Major Mobile OS 1996 - 2013 6
Table 2: Performance Comparison Chart by Functionality and Features 17
Table 3: Global Mobile Application Revenue by Business Model 2013 - 2018 18
Table 4: Global Mobile App Store Revenue Forecast 2013 - 2018 18
Table 5: Global Smartphone Sales by OS 2012 vs. 2013 (Unit Million) 18
Table 6: Global Smartphone Sales by Mobile OS: Q1 - 2013 Q2 19
Table 7: Smartphone Market Share by Mobile OS 2013 - 2017 19
Table 8: Tablet Sales and Market Share by OS 2012 - 2016 20
Table 9: Top Seven Smartphone Countries by Sales and Market Share 2012 - 2016 20
Table 10: Top Five Smartphone Vendor Sales and Market Share 2012 vs. 2013 21
Table 11: App store Statistics as of Q3 2013 : iOS vs. Android vs. Windows 22
Table 12: Consumer vs. Enterprise Internet Usage Trend by OS 2013 24
Table 13: Mobile OS User Loyalty Ratio 2013 24
Table 14: Consumer Loyalty over Phone Brand 2013 24
Table 15: Rates of Ad Conversion by Mobile OS vs. Ad Format 25
Table 16: Rate of Ad Conversion by Mobile OS vs. App Category 25
Table 17: Release Timeline of Firefox OS 31
Table 18: System Requirement for Ubuntu OS 34

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