The Alcoholic Drinks Market Outlook To 2008: Sizing up the industry and the major issue of binge drinking

The Alcoholic Drinks Market Outlook To 2008: Sizing up the industry and the major issue of binge drinking

As the alcoholic drinks market continues to grow across most of the big European markets and the US, brand owners are increasingly focused on driving innovation and premiumization while adopting policies towards promotion of responsible drinking. The Alcoholic Drinks Market Outlook to 2008: Sizing up the industry and the major issue of binge drinking is a strategic management report providing market sizing and analysis of the major alcoholic drinks categories in Belgium, France, Germany, Italy, Japan, Netherlands, Poland, Spain, UK and the US. The report examines the opportunities in the beer, wine and spirits markets for each country by assessing the sales market value and volume patterns over the past five years with future forecasts to 2008. The report also features in-depth case study of the dynamics of binge drinking in the UK and how attempts to combat excessive consumption will impact on the industry.

As the alcoholic drinks market continues to grow across most of the big European markets and the US, brand owners are increasingly focused on driving innovation and premiumization while adopting policies towards promotion of responsible drinking. The Alcoholic Drinks Market Outlook to 2008: Sizing up the industry and the major issue of binge drinking is a strategic management report providing market sizing and analysis of the major alcoholic drinks categories in Belgium, France, Germany, Italy, Japan, Netherlands, Poland, Spain, UK and the US. The report examines the opportunities in the beer, wine and spirits markets for each country by assessing the sales market value and volume patterns over the past five years with future forecasts to 2008. The report also features in-depth case study of the dynamics of binge drinking in the UK and how attempts to combat excessive consumption will impact on the industry.