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Benchmarking Successful Building Illumination Companies in Asia-Pacific

  • October 2013
  • 89 pages
  • Frost & Sullivan
Report ID: 1859013

Summary

Table of Contents

What are the Lighting Companies that Thrive in the Midst of Economic Uncertainties?

This Frost & Sullivan research service outlines the competitive landscape of the building illumination market in Asia-Pacific, measured through various criteria including revenue, growth, and technology and parameters such as market share and growth, revenue and growth strategy, product quality, research and innovation, product innovation, features and functionality, product diversity, and customer value. In addition, brief profiles of the top four competitors are presented. These top companies are engaging themselves in growth activities to expand geographically and offer a wider product portfolio.

Executive Summary

• In 2012, the Asia-Pacific building illumination market generated a revenue of $X million.
• The key market driver is the need for better energy efficiency in lighting applications as a result of the increase in global energy costs.
• The key market restraint is the intense competitive landscape, wherein the existence of many prominent market participants is creating high entry barriers, thereby causing price reductions.
• The competitive landscape of the market was examined via pre-selection criteria comprising the following:
- Company revenue
- Geographical presence
• Post pre-selection, the shortlisted companies were rated and ranked based on the following criteria:
- Market share and growth
- Revenue and growth strategy
- Research and innovation
- Product quality
- Features and functionality
- Product innovation
- Customer value
- Product diversity

Overall Benchmarking Scores

The following is the outcome of the benchmarking activity of each company by each criterion mentioned:

Position - Company - Average Score
1 - OSRAM GmbH (Osram) - X
2 - Cree, Inc. (Cree) - X
3 - Philips - X
4 - Panasonic Corporation (Panasonic) - X
5 - SAMSUNG (Samsung) - X
6 - TOSHIBA CORPORATION (Toshiba) - X
7 - Megaman - X
8 - GE Lighting - X

Top 3 Companies by Criteria

The following is a ranking of the top three companies benchmarked according to each criterion:

Market Share and Growth
Position - Company
1 - Panasonic
2 - Cree
3 - Osram

Revenue and Growth Strategy
Position - Company
1 - Cree
2 - Panasonic
3 - Megaman

Research and Innovation
Position - Company
1 - Osram
2 - Cree
3 - Panasonic

Product Quality
Position - Company
1 - Osram
2 - Philips
3 - Cree

Features and Functionality
Position - Company
1 - Cree
2 - Osram
3 - GE Lighting

Product Innovation
Position - Company
1 - Osram
2 - Toshiba
3 - Samsung

Customer Value
Position - Company
1 - Philips
2 - Samsung
3 - Megaman

Product Diversity
Position - Company
1 - Cree
2 - Samsung
3 - Osram

CEO’s Perspective

1. The top companies engage in growth activities to expand geographically as well as across all ranges of application.
2. Companies with specific expertise in lighting technology are witnessing an increase in demand for their products.
3. Providing customer value through warranties and good after-sales service is key in the increasingly competitive lighting market.
4. Increasing commitment to lighting research and innovation activities can increase a company’s product and brand value.
5. The current trend is inclined toward lifestyle lighting, which is more functional and energy-efficient.

Building Illumination Applications

• Residential
Landed: Single to triple storey (attached, semi-detached, or standalone) with surrounding or adjacent land area
High-rise: Medium-rise to high-rise multiple storey buildings

• Commercial
Industrial: Factories and logistics spaces adopt general lighting for illumination of buildings and work areas
Office: Business premises, including office buildings and small office/home office (SOHOs)
Retail: Shop-lots and shopping plazas and malls
Hospitality: Hotels and resorts

Market Overview—Definitions

General Definition
Benchmarking: Frost & Sullivan defines benchmarking as the assessment of business performance and best practices using qualitative and quantitative measurements. The purpose is to analyze and identify how market participants achieve high performance levels.

Applications Definitions
Residential: This segment covers private dwellings or houses for the general population.
Landed: This segment includes ground-level residential buildings such as bungalows, terraces, and linked-houses.
High-rise: This segment comprises multi-level or multi-storey residential buildings such as apartments and condominiums with high-, medium-, and low-rise buildings.
Commercial: This segment includes all office and commercial mixed development complexes for business purposes.
Industrial: This segment covers all the industrial facilities, factories, and plants used for the storage or the manufacturing of products and services.
Office: This segment includes work spaces for corporate companies and public institutions (such as schools and hospitals).
Retail: This segment includes all retail outlets such as shop lots and shopping complexes and malls for retail sales.
Hospitality: This segment covers all hotels and resorts.

Geographical Segmentation
Asia-Pacific: Singapore, Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Japan, South Korea, Australia, and New Zealand.

Market Definition
Building Illumination Market: The market value depicted represents the collective revenue of all lighting companies in the market from the sale of lamps and luminaires for use in building illumination (in U.S. dollars). For the purposes of this study, ‘building illumination’ and ‘lighting’ have been used interchangeably (in terms of market name).

Key Questions This Study Will Answer

• What is the current market size, and at what rate will this market grow in Asia-Pacific?
• What are the key factors likely to drive and restrain this market over the short and long terms?
• Who are the key market participants and how are they performing?
• What is the approach of the key market participants in terms of company and product strategy?
• Of the key market participants, who are the top performers in terms of various company and product criteria?
• What are the key success factors of the top companies in this market?

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