People Monitoring and Safety Solutions – 3rd Edition

  • November 2014
  • -
  • Berg Insight AB
  • -
  • 152 pages

What are the latest developments on the people tracking market?

People monitoring solutions that enable third parties to locate a person were introduced in the late 1990s. Today, most people monitoring solutions rely on GNSS and mobile communication technologies to determine the location of a person and transmit the data to a third party. Technological advancements have enabled dedicated battery powered GPS locator devices suitable for the mass market to become a reality. There are also a vast number of people locator apps that leverage the
growing installed base of GPS-enabled smartphones.

Consumer-oriented people locator solutions range from family locator services that provide peace of mind for parents of children and teenagers, to solutions that assist caregivers of seniors and people suffering from various medical conditions. Family locator services that have been part of mobile operators’ LBS portfolios for many years – especially in the US – are now facing competition from free apps. The willingness to pay for operator services is declining as consumers’ awareness of free people locator apps has increased significantly in the past few years. Operators are therefore looking for additional revenues from related services, such as device management apps that monitor voice, data and app usage on children’s handsets. Besides family locator services, there are many location sharing services that have similar functionality but focus on slightly different needs and use cases by enabling the user to control exactly when the location is shared, with whom and for how long. There were an estimated 35 million active users of family locator and location sharing apps in Europe and North America at the end of 2013.

Over the years, many companies have launched GPS-based locator devices for parents that want to locate their children and teenagers. The market has been slow to take off, initially due to low awareness, poor performance and high cost. Today, a handful companies have launched locator devices for small children that do not yet use mobile phones. Several of the new devices focus on ease of use and are designed to appeal to children. Another consumer-oriented segment with large potential is pet monitoring. There are more than twice as many pets in Europe and North America as there are children aged 0–18 years old. Most pet owners are very passionate about their animals and consider them as part of the family. There are now a handful companies that develop GPS-based locators aimed at creating peace of mind for owners of dogs and other larger pets. Many of these locator devices in addition measure the pet’s activity to enable health monitoring. The product category still suffers from lack of awareness among potential customers. The number of active users in Europe and North America reached about 100,000 at the end of 2013.

Several device vendors have started to address the needs of people caring for persons of all ages suffering from various medical conditions such as autism and other cognitive limitations, epilepsy and cardiac problems. Many of these companies are also addressing the market for systems that assist seniors living at home or in care homes. The assistance systems are commonly called telecare systems or social alarms in Europe and Personal Emergency Response Systems (PERS) in the US. Berg Insight estimates that there are already 6.7 million users of the first generation telecare systems in Europe and North America. The addressable market for the next generation mobile telecare systems is therefore large, even though the number of mobile telecare systems in use in Europe and North America had only reached an estimated
200,000 units in Q2-2014.
People locator solutions addressing the needs of business customers are available from companies in industries such as fleet and asset tracking, as well as IT and LBS specialists. Mobile workforce management services aim to improve operational efficiency and focus on managing individual employees. Cost savings can be achieved through better routing of employees as well as more efficient time verification and data collection in the field. Mobile workforce management is frequently part of fleet management solutions for commercial vehicles. However, many companies now adopt more or less standardised workforce management apps and services for smartphones. Industry sectors leading the adoption of workforce management solutions include construction, distribution and field services. Lone worker protection
services primarily focus on ensuring the security of employees. Many lone worker protection services rely on dedicated GPS location devices featuring alarm buttons and man down detection sensors. Berg Insight forecasts that the number of users of workforce management and lone worker protection services in Europe and North America will grow from 1.6 million in 2013 to 5.2 million in 2020.

This report answers the following questions:

Which market segments adopt dedicated locator devices?
What is the potential market size for mobile telecare alarms?
How has the success of smartphones affected the family locator market?
What is the current status on the pet locator market in Europe and North America?
Who are the leading providers of mobile workforce management services?
What is the potential market size for lone worker protection services?
Are smartphones suitable for lone worker protection services?

Table Of Contents

Overview of people location solutions
1.1 Handsets and dedicated locator devices
1.1.1 Mobile phones and smartphones
1.1.2 Dedicated people locator devices
1.2 Market segmentation
1.2.1 Mobile workforce management
1.2.2 Lone worker protection
1.2.3 Family locator services
1.2.4 Pet locator devices
1.2.5 Medical and telecare location solutions
2 Mobile location technologies
2.1 Mobile network location architectures and platforms
2.1.1 Location architecture for GSM/UMTS networks
2.1.2 Location architecture for LTE networks
2.1.3 Control plane and user plane location platforms
2.1.4 Handset client and probe-based location platforms
2.2 Mobile location technologies and methods
2.2.1 Cell-ID
2.2.2 Enhanced Cell-ID
2.2.3 RF Pattern Matching
2.2.4 OTDOA and U-TDOA
2.2.5 GNSS: GPS, GLONASS, Galileo and BeiDou 2
2.2.6 Bluetooth and Wi-Fi positioning
2.2.7 Hybrid and mixed mode location technologies
2.2.8 Comparison of location technologies
3 Family locator and consumer oriented locator solutions
3.1 Family locator services marketed by mobile operators
3.1.1 The European market
3.1.2 The North American market
3.2 Handset location apps and services
3.2.1 Network-based handset location services
3.2.2 People locator apps for smartphones
3.3 Consumer oriented locator devices
3.3.1 General purpose locator devices
3.3.2 Pet locator devices
3.3.3 Child locator devices
3.4 Company profiles and strategies
3.4.1 Amber Alert GPS: Specialises in locator devices for children
3.4.2 Bipper: Develops the bSafe safety app for consumers
3.4.3 CareWhere: UK-based developer of the Retrieva and Dog Tracker Plus collars
3.4.4 dondeEsta: Family locator developer focusing on Spain and Latin America
3.4.5 Filip Technologies: Developer of the Filip child locator wristwatch
3.4.6 Garmin: Navigation device vendor entering the personal location market
3.4.7 Glympse: Leading cross-platform location sharing service
3.4.8 GTX Corp: GPS device and app developer for asset and people location
3.4.9 hereO: Start-up set to launch the hereO family locator watch and app
3.4.10 Kippy: Developer of the Kippy pet locator device
3.4.11 Life360: Leading family locator app developer adds broader utility functions
3.4.12 Loc8tor: Tagging and tracking device
3.4.13 Location Based Technologies: Creator of the PocketFinder locators
3.4.14 Location Labs: Leading white-label safety app developer in the US
3.4.15 PFO Tech: Fashion accessories featuring integrated personal alarms
3.4.16 Securus: Focusing on the US personal safety and security device market
3.4.17 Snaptracs: Developer of the market leading Tagg pet locator
3.4.18 SPOT: GPS locator and satellite messenger devices from Globalstar
3.4.19 Sygic: Leading navigation provider entering family locator and WFM markets
3.4.20 TeleCommunication Systems: Leading provider of end-to-end LBS solutions
3.4.21 Tractive: Austrian start-up specialising in devices and apps for pet owners
3.4.22 Tramigo: TLD landmarks facilitates people location without using maps
3.4.23 Whistle Labs: Pet activity monitoring vendor entering pet locator market
3.4.24 WTS: Developer of the Trax locator device for children and pets
3.4.25 Xh Mobile Solutions: WalkMeHome location sharing app for personal safety
4 Medical alarm, mobile telecare and mPERS devices
4.1 Overview of demographics and common medical conditions
4.1.1 The ageing population
4.1.2 Medical conditions
4.2 Telecare and PERS solutions
4.2.1 The telecare service value chain
4.2.2 Telecare and PERS services in Europe and North America
4.2.3 Mobile telecare and mPERS devices
4.3 Company profiles and strategies
4.3.1 Doro: Leading vendor of handsets for seniors increases focus on telecare
4.3.2 Emporia: Emporia4CARE enables positioning of handsets for seniors
4.3.3 Everon: Developer of GPS wristwatches for telecare and lone workers
4.3.4 GreatCall: Leading vendor of mPERS and GreatCall: Leading vendor of mPERS and handsets for seniors in the US
4.3.5 KMS Solutions: Develops wristbands for vulnerable children and adults
4.3.6 Limmex: Swiss telecare watch vendor ramping up sales globally
4.3.7 LoJack: Leading SVR provider enters the telecare market
4.3.8 Lok8u: Specialises in GPS wristwatches for seniors and children
4.3.9 LOSTnFOUND: Swiss asset tracking vendor entering the telecare segment
4.3.10 MobileHelp: PERS technology provider serving customers in 50 US states
4.3.11 Numera: Developer of emergency response and connected care solutions
4.3.12 Numerex: Enters people monitoring markets through acquisition of Omnilink
5 Workforce management and lone worker safety services
5.1 Employment statistics
5.1.1 Employment by industry
5.1.2 Vehicle fleets, mobile workers and lone workers
5.2 Mobile resource management solutions
5.2.1 Mobile workforce management services
5.2.2 Workforce management business models
5.2.3 Market segmentation and key market players
5.3 Lone worker protection devices and services
5.3.1 Lone worker legislation and standards
5.3.2 Lone worker protection services
5.4 Company profiles and strategies
5.4.1 Actsoft: MRM pioneer expanding sales through app stores
5.4.2 Airclic: Specialises in software for logistics and field service companies
5.4.3 Blackline GPS: Moving from consumer to business location services
5.4.4 ClickSoftware: Expanding to the SMB segment through Xora acquisition
5.4.5 CommonTime: Offers a platform for customisable enterprise mobility apps
5.4.6 Contigo: Provides a hosted platform for tracking and safety applications
5.4.7 Econz Wireless: Specialises in hosted WFM for the SME segment
5.4.8 FleetCor: Enters WFM through Telenav business unit acquisition
5.4.9 Genasys: LBS platform developer and provider of MRM solutions
5.4.10 Guardian24: Pioneering lone worker service company enters the US market
5.4.11 Kings III: Expanding lone worker services through Connexion2 acquisition
5.4.12 Laipac Technology: Expanding from asset tracking to people tracking
5.4.13 Oysta Technology: GPS vendor focusing on lone workers and telecare
5.4.14 Peoplesafe: Managed lone worker services for the private sector
5.4.15 PocketMobile: Customisable WFM for medium and large organisations
5.4.16 Reach-U: LBS platform vendor offering a WFM service for all handsets
5.4.17 Scandinavian Radio Technology: Leading GPS locator vendor in Sweden
5.4.18 SecuraTrac: New focus on lone worker, mPERS and healthcare solutions
5.4.19 Skyguard: Provider of end-to-end lone worker safety solutions
5.4.20 Sonim Technologies: Manufactures the world’s most rugged handsets
5.4.21 TrackaPhone: Device agnostic platform for WFM and lone worker services
5.4.22 Tsunami Solutions: Leading lone worker safety company in Canada
5.4.23 Twig Com: Complementing TWIG devices with RF alarms, tags and beacons
5.4.24 ViryaNet: WFM solutions for field service companies
5.4.25 Vismo: Developer of security apps for international workers and travellers
6 Market trends and forecasts
6.1 Market trends
6.1.1 Family locator services shifting to free apps
6.1.2 Low market awareness is now the main barrier for pet locator devices
6.1.3 Ageing population will drive sales of mobile telecare solutions
6.1.4 Rise of smartphones boosts workforce management service adoption
6.1.5 Legislations and corporate policies drive the lone worker protection market
6.2 Market forecasts
6.2.1 Family locator services and consumer oriented people locator devices
6.2.2 Pet locator devices and services
6.2.3 Mobile telecare, mPERS and medical alarm devices
6.2.4 Enterprise workforce management services
6.2.5 Lone worker protection services
Glossary

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