Product Synopsis

This report provides the results for the Seasonings, Dressings & Sauces market in India from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Seasonings, Dressings & Sauces market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As India undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Chutneys &Relishes, Condiments, and Herbs, Spices &Seasonings.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Heavy rate consumption of Chutneys & Relishes in India sits at a proportion of 20% for all age groups, with the exception of Tweens & Early Teens where it is at 31%. Tweens & Early Teens are at an age where they can help themselves to snacks and basic foods for the first time without parental assistance. Chutneys & Relishes are a quick an easy way to add taste to a quick snack and smaller meals. Older ages groups have access to other alternatives. Marketers should use this info to target their campaigns accordingly.

The Seasonings, Dressings & Sauces market is dominated by the Herbs, Spices & Seasonings category, which accounts for over 70% value share. This is almost four times as much as the next largest category, Chutneys & Relishes. Any changes that can be made in consumption behaviors in this category will have the largest effect on the overall market.

There is a slightly higher proportion of Males in India than Females; however, an higher proportion of the Condiments market is consumed by Females than Males.

Key Highlights

All age groups in India represent a proportion of the Seasonings, Dressings & Sauces market that relates to their share of the population. This indicates that all age groups are important for marketers to consider. However, the largest group, due to its share of the population, is the Kids & Babies group.

Not only do a large proportion of Indian consumers highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Private Label products have only small shares of all Seasonings, Dressings & Sauces categories in India. However, the concept of Private Label branding is relatively new and there is room for growth as there are also national brands with small shares in these categories. Marketers of these national brands need to ensure that they differentiate their products enough to prevent becoming targets for this potential Private Label competition.

Table Of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Seasonings, Dressings and Sauces Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Chutneys and Relishes
3.2.2 Condiments
3.2.3 Herbs, Spices and Seasonings
3.3 Behavioral Trends and Market Value
3.3.1 Chutneys and Relishes
3.3.2 Condiments
3.3.3 Herbs, Spices and Seasonings
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Chutneys and Relishes
4.1.2 Condiments
4.1.3 Herbs, Spices and Seasonings
4.2 Consumer Profiles by Product Category
4.2.1 Chutneys and Relishes
4.2.2 Condiments
4.2.3 Herbs, Spices and Seasonings
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Seasonings, Dressings and Sauces Brand Choice and Private Label Consumer Penetration
5.2.1 Chutneys and Relishes
5.2.2 Condiments
5.2.3 Herbs, Spices and Seasonings
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Seasonings, Dressings and Sauces
6.1.2 Chutneys and Relishes
6.1.3 Condiments
6.1.4 Herbs, Spices and Seasonings
7 Consumption Impact: Market Valuation
7.1 Seasonings, Dressings and Sauces Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Seasonings, Dressings and Sauces Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Seasonings, Dressings and Sauces Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables

Table 1: Volume Units for the Seasonings, Dressings and Sauces Market
Table 2: Foreign Exchange Rate - INR vs. USD
Table 3: India Survey Respondent profile (weighted), 2012
Table 4: India Seasonings, Dressings and Sauces Value Share (%), by Age Groups, 2012
Table 5: India Seasonings, Dressings and Sauces Value Share (%), by Gender, 2012
Table 6: India Seasonings, Dressings and Sauces Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: India Seasonings, Dressings and Sauces Value Share (%) by Education Level Achieved Groups, 2012
Table 8: India Seasonings, Dressings and Sauces Value Share (%) by Wealth Groups, 2012
Table 9: India Seasonings, Dressings and Sauces Value Share (%) by Busy Lives Groups, 2012
Table 10: India Chutneys and Relishes Consumer Group Share (% market value), 2012
Table 11: India Condiments Consumer Group Share (% market value), 2012
Table 12: India Herbs, Spices and Seasonings Consumer Group Share (% market value), 2012
Table 13: India Total Chutneys and Relishes Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: India Total Condiments Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: India Total Herbs, Spices and Seasonings Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2012
Table 16: India Chutneys and Relishes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 17: India Chutneys and Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 18: India Condiments Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 19: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 20: India Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 21: India Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 22: India Chutneys and Relishes Consumer Profiles (% consumers by sub-group), 2012
Table 23: India Condiments Consumer Profiles (% consumers by sub-group), 2012
Table 24: India Herbs, Spices and Seasonings Consumer Profiles (% consumers by sub-group), 2012
Table 25: India Seasonings, Dressings and Sauces Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 26: India Chutneys and Relishes Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: India Condiments Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: India Herbs, Spices and Seasonings Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 29: India Seasonings, Dressings and Sauces: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: India Chutneys and Relishes: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: India Condiments: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: India Herbs, Spices and Seasonings: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 33: India Seasonings, Dressings and Sauces Market Value (Indian Rupee million), by Category, 2012
Table 34: India Seasonings, Dressings and Sauces Market Value (US$ million), by Category, 2012
Table 35: India Seasonings, Dressings and Sauces Market Volume (Kg m), by Category, 2012
Table 36: India Seasonings, Dressings and Sauces Market Value (US$ million), by Category, 2012
Table 37: India Seasonings, Dressings and Sauces Expenditure Per Capita (Indian Rupee), by Category, 2012
Table 38: India Seasonings, Dressings and Sauces Expenditure Per Capita (US$), by Category, 2012
Table 39: India Seasonings, Dressings and Sauces Expenditure Per Household (Indian Rupee), by Category
Table 40: India Seasonings, Dressings and Sauces Expenditure Per Household (US$), by Category
Table 41: India Seasonings, Dressings and Sauces Market Volume (Kg m), by Category, 2012
Table 42: India Seasonings, Dressings and Sauces Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 43: India Seasonings, Dressings and Sauces Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: India Seasonings, Dressings and Sauces Value Share (%), by Age Groups, 2012
Figure 3: India Seasonings, Dressings and Sauces Value Share (%), by Gender, 2012
Figure 4: India Seasonings, Dressings and Sauces Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: India Seasonings, Dressings and Sauces Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: India Seasonings, Dressings and Sauces Value Share (%) by Wealth Groups, 2012
Figure 7: India Seasonings, Dressings and Sauces Value Share (%) by Busy Lives Groups, 2012
Figure 8: India Chutneys and Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: India Chutneys and Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: India Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: India Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: India Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: India Herbs, Spices and Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: India Seasonings, Dressings and Sauces Market Value (US$ million), by Category, 2012
Figure 15: India Seasonings, Dressings and Sauces Expenditure Per Capita (US$), by Category, 2012
Figure 16: India Seasonings, Dressings and Sauces Expenditure Per Household (US$), by Category

Companies Mentioned

Chutneys and Relishes, Condiments, Herbs, Spices and Seasonings

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