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Gardening in Germany

  • August 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Gardening remained a popular leisure activity amongst German consumers in 2015. On the one hand, many people in Germany live increasingly stressful lives, with time being a valuable commodity. To spend time in the garden and to relax and recover, Germans with their own garden attach increasingly high importance to improving it to make it more appealing for themselves and others. Especially during the summer, gardens are used for barbecues with family or friends. However, with limited time, autom...

Euromonitor International’s Gardening in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Gardening in Germany
GARDENING IN GERMANY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2010-2015
Table 2 Sales of Gardening by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Gardening: % Value 2011-2015
Table 4 LBN Brand Shares of Gardening: % Value 2012-2015
Table 5 Distribution of Gardening by Format: % Value 2010-2015
Table 6 Forecast Sales of Gardening by Category: Value 2015-2020
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Gardena Deutschland GmbH in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 1 Gardena Deutschland GmbH: Key Facts
Competitive Positioning
Summary 2 Gardena Deutschland GmbH: Competitive Position 2015
Executive Summary
Low Interest Rates Nurture the Further Growth of Home and Garden
Apart From Ikea's Leadership the Market Is Fragmented, With Private Label Benefiting
Internet Retailing Takes Sales From Store-based Retailers
Home and Garden Is Set To Register Moderate Value Growth Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Impact Purchasing Behaviour
Internet Retailing Continues To See Strong Growth
Low Interest Rates Encourage Consumer Lending
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2010-2015
Table 9 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 11 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 12 Distribution of Home and Garden by Format: % Value 2010-2015
Table 13 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources












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