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Home and Garden in Germany

  • August 2016
  • -
  • Euromonitor International
  • -
  • 53 pages

Home and garden in Germany grew at a similar rate in 2015 as in the previous year, continuing its upwards trend. This was mainly due to gardening and home improvement. Innovative new products, for example robotic lawn mowers, drove value sales in 2015 and supported the growth of the market. Generally, home and garden in Germany benefited from low interest rates, which made consumers more likely to spend their money, as saving it in a bank account did not bring much extra revenue. Low interest ra...

Euromonitor International’s Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home and Garden in Germany
HOME AND GARDEN IN GERMANY
Euromonitor International
August 2016

LIST OF CONTENTS AND TABLES

Executive Summary
Low Interest Rates Nurture the Further Growth of Home and Garden
Apart From Ikea's Leadership the Market Is Fragmented, With Private Label Benefiting
Internet Retailing Takes Sales From Store-based Retailers
Home and Garden Is Set To Register Moderate Value Growth Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Impact Purchasing Behaviour
Internet Retailing Continues To See Strong Growth
Low Interest Rates Encourage Consumer Lending
New Distribution Models/emerging Business Models
Market Data
Table 1 Sales of Home and Garden by Category: Value 2010-2015
Table 2 Sales of Home and Garden by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Home and Garden: % Value 2011-2015
Table 4 LBN Brand Shares of Home and Garden: % Value 2012-2015
Table 5 Distribution of Home and Garden by Format: % Value 2010-2015
Table 6 Forecast Sales of Home and Garden by Category: Value 2015-2020
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources
Gardena Deutschland GmbH in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 2 Gardena Deutschland GmbH: Key Facts
Competitive Positioning
Summary 3 Gardena Deutschland GmbH: Competitive Position 2015
Petrol Bh Oil Co Doo in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 4 OBI GmbH and Co Deutschland KG: Key Facts
Summary 5 OBI GmbH and Co Deutschland KG: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 6 OBI GmbH and Co Deutschland KG: Private Label Portfolio
Competitive Positioning
Summary 7 OBI GmbH and Co Deutschland KG: Competitive Position 2015
Villeroy and Boch AG in Home and Garden (germany)
Strategic Direction
Key Facts
Summary 8 Villeroy and Boch AG: Key Facts
Summary 9 Villeroy and Boch AG: Operational Indicators
Competitive Positioning
Summary 10 Villeroy and Boch AG: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Gardening by Category: Value 2010-2015
Table 9 Sales of Gardening by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Gardening: % Value 2011-2015
Table 11 LBN Brand Shares of Gardening: % Value 2012-2015
Table 12 Distribution of Gardening by Format: % Value 2010-2015
Table 13 Forecast Sales of Gardening by Category: Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Home Furnishings by Category: Value 2010-2015
Table 16 Sales of Home Furnishings by Category: % Value Growth 2010-2015
Table 17 NBO Company Shares of Home Furnishings: % Value 2011-2015
Table 18 LBN Brand Shares of Home Furnishings: % Value 2012-2015
Table 19 LBN Brand Shares of Light Sources: % Value 2012-2015
Table 20 Distribution of Home Furnishings by Format: % Value 2010-2015
Table 21 Forecast Sales of Home Furnishings by Category: Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 23 Sales of Home Improvement by Category: Value 2010-2015
Table 24 Sales of Home Improvement by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Home Improvement: % Value 2011-2015
Table 26 LBN Brand Shares of Home Improvement: % Value 2012-2015
Table 27 Distribution of Home Improvement by Format: % Value 2010-2015
Table 28 Forecast Sales of Home Improvement by Category: Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 30 Sales of Homewares by Category: Value 2010-2015
Table 31 Sales of Homewares by Category: % Value Growth 2010-2015
Table 32 Sales of Homewares by Material: % Value 2010-2015
Table 33 NBO Company Shares of Homewares: % Value 2011-2015
Table 34 LBN Brand Shares of Homewares: % Value 2012-2015
Table 35 Distribution of Homewares by Format: % Value 2010-2015
Table 36 Forecast Sales of Homewares by Category: Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2015-2020












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