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Home and Garden in Germany

  • August 2016
  • -
  • Euromonitor International
  • -
  • 53 pages

Summary

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Home and garden in Germany grew at a similar rate in 2015 as in the previous year, continuing its upwards trend. This was mainly due to gardening and home improvement. Innovative new products, for example robotic lawn mowers, drove value sales in 2015 and supported the growth of the market. Generally, home and garden in Germany benefited from low interest rates, which made consumers more likely to spend their money, as saving it in a bank account did not bring much extra revenue. Low interest ra...

Euromonitor International’s Home and Garden in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term


Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home and Garden market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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