UK Consumer Insight 2010:Alliance Boots - Personal Care

• Publication date: March 2010

Introduction Verdict Research UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year. Reasons to Purchase *New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are. *Analysis by non-standar...

Introduction

Verdict Research UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.

*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.

*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Consumer Trends Industry in the United Kingdom

TABLE OF CONTENTS
At a glance summary 6
Alliance Boots Personal Care 6
Share of Shoppers 7
Alliance Boots share of shopper by demographics 9
Alliance Boots share of shoppers by television region 11
Alliance Boots share of shoppers by household characteristics 13
Alliance Boots share of shoppers by other characteristics and ACORN classification 17
Conversion and non-conversion 20
Alliance Boots conversion of visitors to main users by demographics and region 21
Alliance Boots conversion of visitors to main users by household characteristics 23
Non-converting customers 25
Profile of shoppers 29
Alliance Boots profile of shoppers by television region 31
Alliance Boots profile of shoppers by household characteristics 33
Alliance Boots profile of shoppers by other characteristics and ACORN classification 36
Loyalty 38
Alliance Boots loyalty of main users by demographics and region 40
Alliance Boots loyalty of main users by household characteristics 41
Alliance Boots basic drivers of loyalty and disloyalty 43
Alliance Boots detailed drivers of loyalty 44
Competition 46
Cross sector competitor dynamics 47
Methodology 49
Basic methodology 49
The selection of parliamentary constituencies 50
The selection of enumeration districts 51
The selection of respondents 51
Post survey weighting 52

TABLE OF FIGURES
Figure 1: Alliance Boots visitor share 2006 - 2010 7
Figure 2: Profile of personal care shoppers % – by gender 2006-2010 8
Figure 3: Alliance Boots visitor share by demographic group 2010 9
Figure 4: Alliance Boots main user share by demographic group 2010 10
Figure 5: Alliance Boots visitor share by television region 2010 11
Figure 6: Alliance Boots main user share by television region 2010 12
Figure 7: Alliance Boots visitor and main user share by household tenure 2010 13
Figure 8: Alliance Boots visitor and main user share by number of people in household 2010 14
Figure 9: Alliance Boots visitor and main user share by children in household 2010 15
Figure 10: Alliance Boots visitor and main user share by number of cars in household 2010 16
Figure 11: Alliance Boots visitor and main user share by working status 2010 18
Figure 12: Alliance Boots visitor and main user share by marital status 2010 19
Figure 13: Alliance Boots conversion rates 2006 – 2010 20
Figure 14: Alliance Boots conversion rates by demographic group 2006 – 2010 21
Figure 15: Alliance Boots conversion rates by region 2006 – 2010 22
Figure 16: Alliance Boots conversion rates by household tenure 2006 – 2010 23
Figure 17: Alliance Boots conversion rates by number of people in household 2006 – 2010 24
Figure 18: Alliance Boots conversion rates by children in household 2006 – 2010 24
Figure 19: Alliance Boots conversion rates by number of cars in household 2006 – 2010 25
Figure 20: Alliance Boots non-conversion rates 2006 – 2010 25
Figure 21: Alliance Boots non-conversion rates by demographic group 2010 27
Figure 22: Demographic profile of non-converting Alliance Boots visitors 2010 27
Figure 23: Regional profile of non-converting Alliance Boots visitors 2010 28
Figure 24: Alliance Boots visitor profile by demographic group 2010 29
Figure 25: Alliance Boots main user profile by demographic group 2010 30
Figure 26: Alliance Boots visitor profile by region 2010 31
Figure 27: Alliance Boots main user profile by region 2010 32
Figure 28: Alliance Boots visitor and main user profile by household tenure 2010 33
Figure 29: Alliance Boots visitor and main user profile by number of people in household 2010 34
Figure 30: Alliance Boots visitor and main user profile by children in household 2010 34
Figure 31: Alliance Boots visitor and main user profile by number of cars in household 2010 35
Figure 32: Alliance Boots visitor and main user profile by working status 2010 37
Figure 33: Alliance Boots visitor and main user profile by marital status 2010 37
Figure 34: Alliance Boots loyalty 2006 – 2010 38
Figure 35: Alliance Boots disloyalty 2010 39
Figure 36: Alliance Boots loyalty by demographics 2010 40
Figure 37: Alliance Boots loyalty by region 2010 40
Figure 38: Alliance Boots loyalty by household tenure 2010 41
Figure 39: Alliance Boots loyalty by number of people in household 2010 41
Figure 40: Alliance Boots loyalty by children in household 2010 42
Figure 41: Alliance Boots loyalty by number of cars in household 2010 42
Figure 42: Alliance Boots – other personal care stores used 2010 46
Figure 43: Preference stores 2010 47
Figure 44: Sectors shopped 2010 48


TABLE OF TABLES
Table 1: Key performance indicators for Alliance Boots in personal care 6
Table 2: Alliance Boots change in visitor share (%) 2006 - 2010 7
Table 3: Alliance Boots change in main user share (%) 2006 - 2010 8
Table 4: Key performance indicators for Alliance Boots in personal care 17
Table 5: Alliance Boots change in conversion rates (%) 2006 - 2010 20
Table 6: Alliance Boots change in non-conversion rates (%) 2006 - 2010 26
Table 7: Main stores non-converters use instead of Alliance Boots 2010 26
Table 8: Alliance Boots visitor and main user profile by ACORN classification 2010 36
Table 9: Alliance Boots changes in loyalty 2006– 2010 38
Table 10: Alliance Boots changes in disloyalty 2006– 2010 39
Table 11: Alliance Boots drivers of loyalty (%) 2006 – 2010 43
Table 12: Alliance Boots drivers of disloyalty (%) 2006 – 2010 43
Table 13: Alliance Boots detailed drivers of loyalty 2010 44
Table 14: Cross sector matrix shopping 2010 47
Table 15: Other retailers used 2010 48
Table 16: Sample sizes by sector 2010 50