1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends

Network as a Platform: Catching the API Wave

  • October 2013
  • 2 pages
  • Frost & Sullivan
Report ID: 1862613

Summary

Table of Contents

A majority of mobile data services consumed on smartphones and connected tablets is currently provided by over-the-top (OTT) service providers, which means that a significant amount of value in the mobile data value chain may bypass telecom service providers. Therefore, mobile operators are increasingly leveraging network application programming interfaces (API) to collaborate with third-party applications developers on innovative applications to avoid this disintermediation.

Overview

Penetration of smartphones and connected tablets continues to increase rapidly in the United States. Frost & Sullivan forecasts suggest that over percent of the US population will own a smartphone by 2018. Advancements in network and device technologies, coupled with the proliferation of sophisticated consumer and enterprise mobile applications, continue to aggressively drive data usage on mobile devices. An average smartphone user in the United States now consumes nearly 2 GB of cellular data every month and spends upwards of minutes on his or her mobile phone every day. With smartphones and tablets gradually becoming the primary devices for content creation and consumption, a "mobile first" approach has become the center-piece of many leading businesses' competitive strategies. However, the majority of mobile data services consumed on smartphones and connected tablets is currently provided by over-the-top (OTT) service providers, which means that a significant amount of value in the mobile data value chain may bypass telecom service providers. Therefore, mobile operators are increasingly leveraging network application programming interfaces (API) to collaborate with third-party applications developers on innovative applications to avoid this disintermediation.

Trends in API Adoption

Network-initiated/network-supported APIs allow application developers to embed advanced, network-supported functionality within mobile applications. They also help to reduce cost of application development and support. This helps to drive adoption of network APIs. Frost & Sullivan's research indicates that a wide range of next-generation mobile services— including mobile advertising, mobile commerce, mobile messaging, location-based (and location- enhanced) mobile services, and cloud-based content backup and transfer services—are expected to use network APIs for web and native applications. Tens of billions of API calls are already made by mobile applications every month in the United States, and Frost & Sullivan anticipates the volume of API calls could soon approach - billion monthly calls in the United States.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Wireless network data traffic: worldwide trends and forecasts 2016-2021

  • $ 7999
  • Industry report
  • February 2017
  • by Analysys Mason

"The rate of annual growth worldwide will decline persistently over the forecast period, falling from 78% in 2015 to 30% in 2021." Cellular data traffic growth will continue to be stronger in emerging ...

Wireless network data traffic in Sub-Saharan Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in Sub-Saharan Africa will be over 9 times higher in 2021 than in 2016 – this growth will be key to mobile operators' future prospects." Mobile network operators in Sub-Saharan ...

Wireless network data traffic in the Middle East and North Africa: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Cellular data traffic in the Middle East and North Africa will be 484% higher in 2021 than in 2016 – mobile operators must monetise this growth." Mobile network operators in the Middle East and North ...


ref:plp2013

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.