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2012 United States IT Decision Makers

  • October 2013
  • -
  • Frost & Sullivan
  • -
  • 42 pages

Summary

Table of Contents

Enterprise Content Management: Bridging Silos to Help Enterprises Solve the Big Data Conundrum

This customer research was conducted to track content management systems within the corporate environment in the United States. Content management systems, integrated within the IT infrastructure of an organization and on top of the storage architecture, has arguably become the most crucial part of the content/information workflow. This has become even more important in the context of Big Data as a content management system is foundational in extracting meaning from Big Data and making it useful. Despite the low penetration of purpose built solutions, users of content management systems are proving highly important to the empowerment of organizations to reach their business goals.

Research Background and Objectives

• At the heart of any workflow is a storage system (central or federated) married to a repository service as part of a content management platform.
• A content management system married to a storage system has become arguably the most crucial piece within the content/information workflow and is the essential building block for companies looking at extracting value from Big Data. Such systems are largely client/server applications that enable the archiving, indexing, search, retrieval, ingest, browsing, annotation, conditional access, version control, repurposing, collaboration, display, and transport of digital content.
• A storage system provides a platform for traditionally siloed systems to integrate with and provide a collaborative workflow environment for different knowledge workers to seamlessly work on content creation, management, repurposing, and delivery.

Methods

Methodology:
Results are from a Web-based survey. The data was collected in May 2012.

Sample:
To achieve the targeted number of responses (at least X), Frost & Sullivan partnered with a trusted Web-panel based supplier. Generally, Web-panel members are compensated by the Web-panel supplier to participate in surveys for which they qualify. For this research, X users of social media technologies who are employed in full-time positions in organizations throughout the United States (US) were surveyed. Specifically, Frost & Sullivan targeted employees based upon their titles/roles within their organizations and by the organization size (by number of employees) of where they work. General firmographics and demographics are contained within the following slides.
This is Frost & Sullivan’s second consecutive year to track social media use within the corporate environment in the US. In 2011, our total sample size was X–targeting the same group of respondents.

Reporting Notes:
Due to rounding, percentages in charts and tables may not sum to 100.

Executive Summary

A content management system, integrated within the IT infrastructure of an organization and sitting on top of the storage architecture, has arguably become the most crucial part of the content/information workflow. This has become even more important in the context of Big Data as a content management system is foundational in extracting meaning from Big Data and making it useful. Yet, approximately only a quarter of organizations have a content management system in place.

Despite the low penetration of purpose-built solutions for surveyed users, content management systems are highly important to empower organizations to reach business goals. Specifically, content management systems are perceived as effective toward increasing productivity and collaboration between departments as well as for creating seamless and integrated workflows. Overall, the content management market is witnessing continued growth, with gradually increasing market revenue anticipated in the current year and over the next few years (Global Enterprise Content Management Market, NC00-70).

Based on the research conducted for this study, instances of homegrown content management systems occurred in roughly half of all organizations, using content management surveys—and this trend was most prevalent within the retail industry.

Overall, there is hesitancy to deploy to the cloud on an enterprise level and on-premise deployment prevails. This is true even within hybrid (mix of cloud and on-premise) approaches. As might be expected, those within the government verticals are most resistant to embrace a cloud deployment. But among verticals accepting of cloud (versus on-premise), lower cost and quicker deployment/roll out primarily drive this decision.

Overall, the content management industry is in an early maturity stage: still formulating a final shape and integrating concepts and features with real staying power. At the same time, if it were not for the continued economic insecurity of the global markets, growth would probably be higher. Nonetheless, the market is embracing content management systems more assertively than before, and the growth trends look very positive (Global Enterprise Content Management Market, NC00-70).

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