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Executive Summary:

The report titled ‘The US E-learning Market Outlook to 2017 – Higher Education and Content Authoring Tools to Drive the Future Growth’ provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of e-learning users, e-learning content and e-learning technology as key segments of the market. The report also provides detailed explanation of the various macro and industry factors which are driving the growth of e-learning industry in the US.

The US e-learning market has radically evolved and has set benchmarks across the globe. From HTML to HTML5, traditional classrooms to virtual classrooms, instructor led training to virtual avatars. The technological advancements in e-learning have modernized the learning and training in the education and the corporate sector in the US. The reason that the e-learning initiatives have been successful in the US is the edge it has over the conventional training and its ability to reduce training costs and increase employee or student effectiveness. The country’s e-learning market in view of increasing demand for interactive and engaging learning environments generated revenue of USD ~ million in the year 2012. The market for e-learning surged by ~% in the same year, on account of rising demand for e-learning in corporate and higher education segments. The US e-learning market can be segmented on the basis of end users into K-12, higher education, and corporate.

E-learning in K-12 education sector has been growing dramatically over the past decade across the US. The market for K-12 e-learning, on account of increased use of e-learning products and services, inclined with a CAGR of 15.0 % during the period of 2007-2012.

E-learning has become a game changer in the higher education. The adoption and distribution of e-learning in the US universities and colleges is gaining momentum. The increasing higher education population along with rise in ICT expenditure on educational services combined with escalating cost of higher education will propel secondary schools to vigorously adopt new teaching methods via e-learning and the market will reach USD ~ million in the year 2017.

The recession also has transformed the landscape for corporate training in the US significantly. The corporate spending for e-learning in the US soared during the last one year as it has proved to be a cost effective approach for delivery of training content to the employees. The rapid integration of e-learning with corporate training environment created revenues of USD ~ million in the year 2012, which increased from USD ~ million in the year 2007.

The US e-learning market is dominated by the content segment, which contributed 70.0% in the year 2012. On account of the transformation of the existing content modules into a more flexible and reusable format, the content market inclined with a CAGR of 17.5% during the period of 2007-2012. The US e-learning content market is dominated by the publishers of the digitized content. The market for e-learning publishers will escalate on account of increasing e-learning content creation in the market whether in house or outsourced and projected to generate revenue of USD ~ million in the year 2017.

The e-learning content market in the US can be further bifurcated on the basis of content for MOOCs, E-books, M-learning and Gamification. The MOOCs have been the largest sector in the e-learning content market, holding 52.5% of the share in the year 2012. Gamification has invaded the learning sphere in K-12, higher education and corporate learning for the last 2 years. The increased rapid adoption of gamification in both education and in organizations will lead to an income of USD ~ million in the year 2017 and revenue is expected to incline with a CAGR of 7.8%.
E-learning technologies in the US today, facilitate rapid and simple formation, administration, management and delivery of content to the users.

The US technology market is divided on the basis of three major existing technologies in the e-learning market which comprise of Content Authoring Tools, LMS and Virtual Classrooms. The increasing adoption of virtual classrooms is expected to generate revenue of USD ~ million in the year 2017 and USD ~ million in the year 2013. The LMS market in the US is nearing maturity as new technologies with supported features of LMS enter the market and will escalate with a CAGR of 10.2% for the period of 2012-2017.

Key Topics Covered in the Report:

- The market size of The US E-learning Market on the basis of revenue earned by the sale and purchase of e-learning products and services in the country.
- The market segmentation of The US E-learning Market on the basis of its Users which comprise of K-12, Higher Education, Corporate Sector.
- The market size of K-12 E-learning Market and its Future outlook and projections on the basis of revenue.
- The market size of Higher Education E-learning Market and its Future outlook and projections on the basis of revenue.
- The market size of Corporate Sector E-learning Market and its Future outlook and projections on the basis of revenue.
- The market size of Other Sectors E-learning Market and its Future outlook and projections on the basis of revenue.
- The market segmentation of The US E-learning Market on the basis of Content for E-learning and Technology for E-learning.
- The market size of The US E-learning content market on the basis of revenue.
- The market segmentation of Content Market By Publishers and Developers of E-learning Content and by Content for MOOCs ,E-books, M-learning and Gamification
- The market size of E-learning Content Developers and Publishers and its Future outlook and projections on the basis of revenue.
- The market size of E-learning for MOOCs, E-books, M-learning and Gamification and its Future outlook and projections on the basis of revenue.
- Future outlook and projections of E-learning content market.
- The market size of The US E-learning technology market on the basis of revenue.
- The market segmentation of Technology market by Content Authoring Tools, LMS and Virtual Classrooms.
- The market size of Content authoring tools, LMS and Virtual classrooms and its Future outlook and projections on the basis of revenue.
- Future outlook and projections of the US E-learning technology market.
- The future outlook and projections of the US E-learning Market on the basis of revenue.

Table Of Contents

The US E-learning Market Outlook to 2017 - Higher Education and Content Authoring Tools to Drive the Future Growth, Ken Research Private
TABLE OF CONTENTS

1. The US E-learning Market Introduction
2. The US E-learning Market Size, 2007-2012
3. The US E-learning Market Segmentation by Users, 2007-2012
3.1. The US K-12 E-learning Market Size and Future Projections, 2007-2017
3.2. The US Higher Education E-learning Market Size and Future Projections, 2007-2017
3.3. The US Corporate E-learning Market Size and Future Projections, 2007-2012
3.4. The US Other Sectors E-learning Market size 2007-2012
4. The US E-learning Market Segmentation by Content and Technology, 2007-2012
4.1. The US E- Learning Content Market Size, 2007-2012
4.2. The US E-learning Content Market Segmentation, 2007-2012
4.2.1. By Publishers and Developers
4.2.1.1. The US E-learning Content Publishers Market Size and Future Projections, 2007-2017
4.2.1.2. The US E-learning Content Developers Market Size and Future Projections, 2007-2017
4.2.2. By MOOCs, E-Books, M-learning and Gamification
4.2.3. The US MOOC Market Size and Future Projections, 2007-2017
4.2.4. The US E-Books and Rentals Market Size and Future Projections, 2007-2017
4.2.5. The US M-Education Market Size and Future Projections, 2007-2017
4.2.6. The US Gamification Market Size and Future Projections, 2007-2017
4.3. The US E- learning Content Market Future Outlook and Projections, 2013-2017
4.4. The US E-learning Technology Market Size, 2007-2012
4.5. The US Technology Market Segmentation, 2007-2012
4.5.1. The US E-learning Content Authoring Tools Market Size and Future Projections, 2007-2017
4.5.2. The US LMS Market Size and Future Projections, 2007-2017
4.5.3. The US Virtual Classroom Market Size and Future Projections, 2007-2017
4.6. The US E-learning Technology Market Future Outlook and Projections, 2013-2017
5. The US E-learning Market Trends and Developments
Acquisitions Shaping E-learning Industry
Increasing Sales of Tablets And Smartphones Driving the US E-learning Industry
MOOCs Changing The Course of The US Higher Education
IncreasedEnrollments for Online Courses
E-learning through Cloud Computing
Flipped Learning
Tin Can API Revolutionalising E-learning
The Rise of Blended Learning
6. Competitive Landscape of Major Players in the US E-learning Industry
7. The US E-learning Market Future Outlook and Projections, 2013-2017
7.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing In The US E-learning Market
7.2. The US E-learning Market Future Projections, 2013-2017
8. The US Macro Economic and Industry factors: Historical and Projections
8.1. Internet Users in the US, 2007-2017
8.2. The US K-12 Population, 2007-2017
8.3. The US Higher Ed Population, 2007-2017
8.4. The US Government Expenditure on Education, 2007-2017
8.5. ICT Expenditure on Educational Services, 2007-2017
9. Appendix
9.1. Market Definitions
9.2. Abbreviations
9.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
9.4. Disclaimer


LIST OF FIGURES

Figure 1: The US E-learning Industry Structure and Key Segments
Figure 2: The US E-learning Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 3: The US E-learning Market Segmentation by K-12, Higher Education, Corporate and Others on the Basis of Revenue in Percentage (%), 2007-2012
Figure 4: The US K-12 E-learning Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 5: The US K-12 E-learning Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 6: The US Higher Education E-learning Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 7: The US Higher Education E-learning Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 8: The US Corporate E-learning Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 9: The US Corporate E-learning Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 10: The US Other Sectors E-learning Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 11: The US E-learning Market Segmentation by Content and Technology on the Basis of Revenue in Percentage (%), 2007-2012
Figure 12: The US E-learning Content Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 13: The US Content Market Segmentation by Publishers and Developers on Basis of Revenues in Percentage (%), 2007-2012
Figure 14: The US E-learning Content Publishers Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 15: The US E-learning Content Publishers Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 16: The US E-learning Content Developers Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 17: The US E-learning Content Developers Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 18: The US E-learning Content Market Segmentation by MOOCs, E-Books, M-Learning and Gamification on the Basis of Revenue in Percentage (%), 2007-2012
Figure 19: The US MOOCs Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 20: The US MOOCs Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 21: The US E-Books Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 22: The US E-Books Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 23: The US M-learning Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 24: The US M-learning Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 25: The US Gamification Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 26: The US Gamification Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 27: The US E-learning Content Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 28: The US E-learning Technology Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 29 : The US E-learning Technology Segmentation by Content Authoring Tools, LMS and Virtual Classrooms on the Basis of Revenue in Percentage (%), 2007-2012
Figure 30: The US Content Authoring Tools Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 31: The US Content Authoring Tools Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 32: The US LMS Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 33: The US LMS Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 34: The US Virtual Classroom Market Size on the Basis of Revenue in USD Million, 2007-2012
Figure 35: The US Virtual Classroom Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 36: The US Technology Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 37: Total Unit Sales of Tablets in the US by Category, Apple and Others in Million, 2010 and 2011
Figure 38: The US E-learning Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
Figure 39: Number of Internet Users in the US in Million, 2007-2017
Figure 40: The US K-12 Population in Millions, 2007-2017
Figure 41: The US Higher Ed Population in Millions, 2007-2017
Figure 42: The US Government Expenditure on Education in USD Million, 2007-2017
Figure 43: ICT Investment on Educational Services in the US in USD Million, 2007-2017

LIST OF TABLES

Table 1 : The US Total Enrollments in Online Master Degree Programme, 2012
Table 2 : The US Total Enrollments in Online Bachelor's Degree Programme, 2012
Table 3: Major E-learning Publishers and Developers in the US
Table 4: E- Institutes Offering MOOCs in the US
Table 5: The Numbers of Virtual Schools and Students in the US, 2011-2012
Table 6: Major Mergers and Acquisitions in the US E-learning Market, 2010-2013
Table 7: Existing and Emerging Partnerships between the Leading MOOC players and the US Universities, 2012-2013
Table 8: The Total Number of Enrollments for Online Courses in the US, 2007-2010
Table 9: Competitive Landscape of Major Players (Skillsoft, Coursera, Pearson, CourseSmart, Bunchballin, Aptara, Aries Technology, Auralog Inc, Capella Education Company, DeVry, ExecuTrain Corporation, Infobase Publishing Company, Jones Knowledge Group Inc, K-12 Inc, Productivity Point International, LearningExpress, Badgeville, Walden e-Learning Inc, 360 Training.com) in the US E-learning Content Market
Table 10: Competitive Landscape of Major Players (Blackboard, Desire 2 Learn, Instructure, 2U Inc, Academic Partnerships, Adobe E-learning Solutions, Articulate, WizIQ, Allen Interactions, Edgenuity Inc, Educate Online, Education Dynamics, Lectora, Questar Assessment Inc, SoftChalk, LLC) in the US E-learning Technology Market
Table 11: Cause and Effect Relationship Analysis between Industry Factors and Expected Prospects in the US E-learning Market
Table 12: Correlation Matrix for the LMS Market
Table 13: Regression Coefficients Output

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